have announced that they are working with GSD Group and film producer Napoleon Smith III to build a series of video game-themed Atari Hotels
in the US.
The hotels will draw on the history of video games and the iconic Atari brand to create "fun and unique" places to stay.
Initial renders for the first planned location, which will break ground in Phoenix, Arizona, later this year, show the Atari brand having been pulled through into the hotel's design.
Entertainment and "fully immersive" experiences – including virtual reality and augmented reality – will be incorporated into the hotels for guests of all ages to enjoy and certain hotels will feature venues and studios for esports events.
Napoleon Smith III said: "When creating this brand-new hotel concept, we knew that Atari would be the perfect way to give guests the ‘nostalgic and retro meets modern’ look and feel we were going for. Let’s face it, how cool will it be to stay inside an Atari?!"
In addition to Phoenix, Atari Hotels are planned for Las Vegas, Denver, Chicago, Austin, Seattle, San Francisco and San Jose.