NEWS
Flight shaming expected to have significant impact on UK travel over next two years
POSTED 13 Mar 2020 . BY Lauren Heath-Jones
Flight shaming originated in Scandinavia, as a possible result of the school climate strikes led by Greta Thunberg Credit: ©Shutterstock
The travel sector is becoming increasingly aware of changing consumer attitudes and its own environmental and sustainability obligations
– Ian Bell, head of travel and tourism at RSM
Flight shaming, an emerging consumer trend, is expected to have a major impact on the UK's tourism and travel industries over the next two years, new research has found.

The research, carried out by tax, audit and consultancy firm RSM, was based on a participant pool of 326 industry professionals, including senior decision-makers from tour operators, travel agents and booking platforms.

37 per cent of those surveyed flagged sustainability and carbon footprint shaming as the consumer trends that will impact their businesses the most over the next two years, while 30 per cent highlighted digital lifestyles and other environmental worries as a cause for concern.

The survey also found that operators are looking to address these concerns with the development of new products aimed at eco-conscious travellers, while a growing number of operators are looking to offset carbon emissions on behalf of their customers. There is also an increase in operators actively promoting eco-tourism and city breaks that can be accessed by rail.

Flight shaming, or 'flygskam', originated in Scandinavia, partly as a result of the school climate strikes led by teen activist Greta Thunberg. An 11 per cent boost in train travel in Sweden has been attributed to the phenomenon.

The trend is expected to become increasingly more common as consumers become more environmentally aware.

"The travel sector is becoming increasingly aware of changing consumer attitudes and its own environmental and sustainability obligations and our survey shows that the industry is starting to respond positively," said Ian Bell, head of travel and tourism at RSM.

"Historically the travel industry has proved to be hugely resilient despite their exposure to global events.

"Given the current headwinds, many operators may need to stay nimble to respond quickly to changing consumer demand," Bell added.

According to a report by The LA Times, Flight Shaming has yet to foster quite the same attitude shift among US consumers. However, airline industry experts have reported that carriers are increasing efforts to cut emissions to "ease concerns of fliers, especially young travellers who are more likely to change their travel plans based on environmental issues."
 


CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - Flight shaming expected to have significant impact on UK travel over next two years...
03 Apr 2020 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

13 Mar 2020

Flight shaming expected to have significant impact on UK travel over next two years
BY Lauren Heath-Jones

Flight shaming originated in Scandinavia, as a possible result of the school climate strikes led by Greta Thunberg

Flight shaming originated in Scandinavia, as a possible result of the school climate strikes led by Greta Thunberg
photo: ©Shutterstock

Flight shaming, an emerging consumer trend, is expected to have a major impact on the UK's tourism and travel industries over the next two years, new research has found.

The research, carried out by tax, audit and consultancy firm RSM, was based on a participant pool of 326 industry professionals, including senior decision-makers from tour operators, travel agents and booking platforms.

37 per cent of those surveyed flagged sustainability and carbon footprint shaming as the consumer trends that will impact their businesses the most over the next two years, while 30 per cent highlighted digital lifestyles and other environmental worries as a cause for concern.

The survey also found that operators are looking to address these concerns with the development of new products aimed at eco-conscious travellers, while a growing number of operators are looking to offset carbon emissions on behalf of their customers. There is also an increase in operators actively promoting eco-tourism and city breaks that can be accessed by rail.

Flight shaming, or 'flygskam', originated in Scandinavia, partly as a result of the school climate strikes led by teen activist Greta Thunberg. An 11 per cent boost in train travel in Sweden has been attributed to the phenomenon.

The trend is expected to become increasingly more common as consumers become more environmentally aware.

"The travel sector is becoming increasingly aware of changing consumer attitudes and its own environmental and sustainability obligations and our survey shows that the industry is starting to respond positively," said Ian Bell, head of travel and tourism at RSM.

"Historically the travel industry has proved to be hugely resilient despite their exposure to global events.

"Given the current headwinds, many operators may need to stay nimble to respond quickly to changing consumer demand," Bell added.

According to a report by The LA Times, Flight Shaming has yet to foster quite the same attitude shift among US consumers. However, airline industry experts have reported that carriers are increasing efforts to cut emissions to "ease concerns of fliers, especially young travellers who are more likely to change their travel plans based on environmental issues."



Connect with
Leisure Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
At Home with Six Senses launches to foster resilience during coronavirus shutdown
At Home with Six Senses launches to foster resilience during coronavirus shutdown   02 Apr 2020

Six Senses is launching a content portal to help consumers remain solution-oriented, by supporting their physical and mental wellbeing and resilience .... more>>
Headspace offers US healthcare professionals free access to mindfulness app
Headspace offers US healthcare professionals free access to mindfulness app   02 Apr 2020

Mindfulness app provider, Headspace, is making a bid to support US-based healthcare professionals curb anxiety and stress during the coronavirus .... more>>
Two-thirds of world's gyms currently closed – 230 million members unable to attend
Two-thirds of world's gyms currently closed – 230 million members unable to attend   02 Apr 2020

Nearly two thirds (64 per cent) of the world’s health and fitness clubs are currently closed either by decree or by voluntary arrangement. The .... more>>
Cox Architecture creates dramatic, flowing theatre for Sydney
Cox Architecture creates dramatic, flowing theatre for Sydney   02 Apr 2020

Cox Architecture's Sydney Coliseum Theatre combines a flowing form with a restrained palette of materials to create a beautiful and dramatic new .... more>>
European Health & Fitness Market Report 2020 will serve as post-COVID-19 benchmark
European Health & Fitness Market Report 2020 will serve as post-COVID-19 benchmark   02 Apr 2020

Although the facts may seem less relevant now due to the coroavirus pandemic, new numbers – out today in the new European Health & Fitness Market .... more>>
Getty Museum challenges followers to recreate works of art at home
Getty Museum challenges followers to recreate works of art at home   01 Apr 2020

Staff at the Getty Museum have come up with a novel way to engage with their visitors during the ongoing pandemic – by asking them to recreate famous .... more>>
Company profile


Booker by MINDBODY

Booker by Mindbody is an all-in-one management solution to run and grow your spa.

View full profile>>

Catalogue gallery


Featured Supplier

RKF Luxury Linen collaborates with CODAGE Paris

RKF Luxury Linen collaborates with CODAGE Paris

RKF Luxury Linen, a creator of the finest linen for spas and cosmetic brands, has announced a new collaboration with French cosmetic brand CODAGE Paris. More>>




in this issue

• Budget: business rates suspended
• New dates for FIBO, IHRSA cancelled
• Plans turned down for UK Great Wolf site



Latest jobs

Jobs Search



Recruitment Manager
Salary: Competitive
Location: South East, UK
Company: Merlin Entertainments Group
Curator
Salary: Competitive
Location: Orlando, Florida, USA
Company: Sea Life
Personal Trainer
Salary: Self Employed
Location: Wolverhampton, UK
Company: Xercise4Less
Diary dates
Powered by leisurediary.com




31 Mar - 02 Apr 2020

World Travel Market Latin America

Expo Center Norte, Sao Paulo, Brazil



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Interview: Louis D’Amore
Louis D’Amore on the work of the International Institute for Peace through Tourism More>>
  Trends: Introducing Gen Z
How will this tech-savvy, social media-driven generation affect your business? More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Tourism: Ireland’s wild side
The Wild Atlantic Way is helping tourists discover a whole new side of Ireland More>>
  Talking Point: Cruise control
The cruise industry is expanding, but concerns are growing about pollution More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd