NEWS
Everyone Active launches permanent Everyone On Demand platform following successful 'pivot to digital' during lockdown
POSTED 30 Jul 2020 . BY Tom Walker
Everyone On Demand includes access to training content from WithU, Flex, EXi and Les Mills on Demand Credit: Everyone Active/Action Group
Leisure operator Everyone Active has launched a new digital offering, to run alongside its bricks and mortar operations.

During lockdown, the operator – which currently manages 190 facilities – pivoted to create an on-demand package containing five apps.

This initial, temporary, digital offering was priced at £9.99 a month and was designed to help members stay active while gyms were shut.

Everyone Active says the response was hugely positive, with 10,000 people taking up the offer, and enabled it to maintain a relationship with its members and drive much-needed revenue.

Identifying a market, Everyone Active then proceeded to create a long-term on-demand solution, designed to add value to its membership.

The new Everyone On Demand service includes access to training content from WithU, Flex, EXi and Les Mills on Demand.

To kick of the launch, the operator is planning to deploy Everyone On Demand to engage and keep current members – and entice new ones – by offering membership to the digital platform to all current and new Everyone Active facility members.

For those who are not ready to return to the gym, the operator is also offering standalone Everyone On Demand access for £9.99 a month.

“We spent a long time researching apps and talking to partners to ensure we created a well-rounded offering which would appeal to as many of our members as possible,” says Duncan Jefford, regional director, Everyone Active.

“We don’t want anyone to have to make the choice between the gym and their favourite on-demand session, so we launched Everyone On Demand as a package of market-leading fitness apps.

“We are confident we have an outstanding mix of workouts, including audio-coaching that members can benefit from both in and out of the gym, content led by fitness superstars like Jillian Michaels and the EXi app which takes excellent care of our new exercisers and special populations.

“Every returning or new member will receive access to all of these apps, which collectively contain almost 2,500 workouts, at no extra cost - as part of the current membership fee.

"We believe Everyone On Demand is the most comprehensive on-demand collection offered by any operator and gives our members the ultimate flexibility when it comes to how and where to train.”
The Everyone On Demand platform offers:

– WithU – more than 600 immersive workouts, led by personal trainers, via audio coaching and a 3D avatar

– Flex – 1,000+ workouts from a host of fitness brands – including Jillian Michaels, Sleek Technique, SH1FT and Sweat Factor

– Les Mills on Demand – More than 800 workouts from Les Mills' GroupX programmes, including BODYPUMP, CXWORX and GRIT

– EXi – NHS approved, prescribed exercise programmes. EXi is marketed as the world’s first app to specifically target any combination of 20 long term health conditions – including diabetes, heart disease, hypertension, depression and cancer

• The launch of Everyone On Demand comes just months after Everyone Active announced it was setting up a new brand, FORTIS By Speedflex, as part of a venture into branded studios. To read an interview with Duncan Jefford about the plans, click here for HCM Issue 2/2020
 


CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - Everyone Active launches permanent Everyone On Demand platform following successful 'pivot to digital' during lockdown...
16 Jan 2021 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

30 Jul 2020

Everyone Active launches permanent Everyone On Demand platform following successful 'pivot to digital' during lockdown
BY Tom Walker

Everyone On Demand includes access to training content from WithU, Flex, EXi and Les Mills on Demand

Everyone On Demand includes access to training content from WithU, Flex, EXi and Les Mills on Demand
photo: Everyone Active/Action Group

Leisure operator Everyone Active has launched a new digital offering, to run alongside its bricks and mortar operations.

During lockdown, the operator – which currently manages 190 facilities – pivoted to create an on-demand package containing five apps.

This initial, temporary, digital offering was priced at £9.99 a month and was designed to help members stay active while gyms were shut.

Everyone Active says the response was hugely positive, with 10,000 people taking up the offer, and enabled it to maintain a relationship with its members and drive much-needed revenue.

Identifying a market, Everyone Active then proceeded to create a long-term on-demand solution, designed to add value to its membership.

The new Everyone On Demand service includes access to training content from WithU, Flex, EXi and Les Mills on Demand.

To kick of the launch, the operator is planning to deploy Everyone On Demand to engage and keep current members – and entice new ones – by offering membership to the digital platform to all current and new Everyone Active facility members.

For those who are not ready to return to the gym, the operator is also offering standalone Everyone On Demand access for £9.99 a month.

“We spent a long time researching apps and talking to partners to ensure we created a well-rounded offering which would appeal to as many of our members as possible,” says Duncan Jefford, regional director, Everyone Active.

“We don’t want anyone to have to make the choice between the gym and their favourite on-demand session, so we launched Everyone On Demand as a package of market-leading fitness apps.

“We are confident we have an outstanding mix of workouts, including audio-coaching that members can benefit from both in and out of the gym, content led by fitness superstars like Jillian Michaels and the EXi app which takes excellent care of our new exercisers and special populations.

“Every returning or new member will receive access to all of these apps, which collectively contain almost 2,500 workouts, at no extra cost - as part of the current membership fee.

"We believe Everyone On Demand is the most comprehensive on-demand collection offered by any operator and gives our members the ultimate flexibility when it comes to how and where to train.”
The Everyone On Demand platform offers:

– WithU – more than 600 immersive workouts, led by personal trainers, via audio coaching and a 3D avatar

– Flex – 1,000+ workouts from a host of fitness brands – including Jillian Michaels, Sleek Technique, SH1FT and Sweat Factor

– Les Mills on Demand – More than 800 workouts from Les Mills' GroupX programmes, including BODYPUMP, CXWORX and GRIT

– EXi – NHS approved, prescribed exercise programmes. EXi is marketed as the world’s first app to specifically target any combination of 20 long term health conditions – including diabetes, heart disease, hypertension, depression and cancer

• The launch of Everyone On Demand comes just months after Everyone Active announced it was setting up a new brand, FORTIS By Speedflex, as part of a venture into branded studios. To read an interview with Duncan Jefford about the plans, click here for HCM Issue 2/2020



Connect with
Leisure Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Fitness First launches free workout hub called FitX Player
Fitness First launches free workout hub called FitX Player   15 Jan 2021

Fitness First has launched a new free digital fitness hub, offering users a wide range of virtual classes and training sessions. Called FitX .... more>>
Phoenicia Malta unveils refreshing light-filled spa with suspended treatment rooms
Phoenicia Malta unveils refreshing light-filled spa with suspended treatment rooms   15 Jan 2021

Luxury five-star hotel The Phoenicia Malta has been upgraded with a 1,200sq m new Deep Nature Spa in the heart of Valletta, in Malta. The Phoenicia .... more>>
Gym Group brings in Wais Shaifta and Rio Ferdinand as non-execs and eyes expansion
Gym Group brings in Wais Shaifta and Rio Ferdinand as non-execs and eyes expansion   15 Jan 2021

The Gym Group has brought in Rio Ferdinand and Wais Shaifta as non-executive directors, signalling a broadening of its remit, new horizons and an .... more>>
Battle hots up for fitness industry events as IHRSA partners with Ralph Scholz for European launch
Battle hots up for fitness industry events as IHRSA partners with Ralph Scholz for European launch   14 Jan 2021

As the global vaccine rollout brings reopening closer and heralds the end of lockdowns, jostling is beginning for the resumption of live fitness .... more>>
ISPA replaces 2021 Conference & Expo with virtual event to inform and inspire
ISPA replaces 2021 Conference & Expo with virtual event to inform and inspire   14 Jan 2021

The International Spa Association (ISPA) has decided to cancel its upcoming ISPA Conference & Expo in May, due to the ongoing global pandemic. .... more>>
COVID-19: majority of children now fail to meet recommended exercise levels
COVID-19: majority of children now fail to meet recommended exercise levels   14 Jan 2021

Less than half (44.9 per cent) of children and young people in England met the recommended levels for exercise (60 minutes or more a day) during .... more>>
Company profile


Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell stories, create emotion and give your audience an experience that they will always remember.

View full profile>>

Catalogue gallery


Featured Supplier

SPATEX Virtual – coming soon to a screen near you!

SPATEX Virtual – coming soon to a screen near you!

With live exhibitions cancelled for the immediate future, SPATEX is making its global virtual debut from 2 - 4 February. More>>




in this issue

• Gyms open, but group exercise fight looms
• ukactive reveals details of new Active Standard
• PureGym 'burning £4m a week' during lockdown



Latest jobs

Jobs Search



Leisure Centre Manager – The Leisure Box
Salary: £25,000 to £30,000 per annum
Location: Burnley, UK
Company: Burnley FC in the Community
Leisure Assistant x 2
Salary: £18,426 - £18,795 per annum, pro rata
Location: Cambridge, UK
Company: Chesterton Sports Centre
Duty Manager
Salary: £18,950 - £22,302
Location: Wigan, UK
Company: Leigh Sports Village
Diary dates
Powered by leisurediary.com

22 Jan 2021

Spa Leadership Symposium

Online (Zoom),



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Last word: The benefits of retreats
Research is showing retreats could have a positive health impact More>>
  Environment: Back to nature
British wildlife is being attacked on many fronts. Stephanie Hilborne, CEO of The Wildlife Trusts, wants to involve everyone in preserving nature More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Sports: Play to the crowd
When public sector budgets are tight, crowdfunding is an attractive option More>>
  Interview: Craig Lister
Green Gym’s managing director is harnessing the power of gardening More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd