NEWS
Minimfit aims to raise €150,000 through crowdfunding in a bid for international expansion
POSTED 11 Aug 2020 . BY Steph Eaves
minimfit is developing its interactive virtual training platform Credit: minimfit
The current market is betting on home fitness, and the situation experienced with COVID-19 reinforces the initial bet of the company, which began a few months before confinement
– Juan Vilarrasa
Home fitness startup minimfit has recently been undertaking a new financing round for an amount of 150,000 euros, with the aim of launching its interactive virtual gym and expanding internationally.

The company has chosen to go down the route of crowdfunding, which allows any type of investor to become a shareholder. The platform chosen for raising capital is British Crowdcube. The company's pre-money valuation stands at 1.75 million euros.

minimfit has a recording studio in the center of Madrid and is developing its interactive virtual training platform, which it says will soon be launched to the public. In 2017, The company was part of the Lanzadera acceleration programme, promoted by the Spanish businessman, Juan Roig. In 2018 it raised 250,000 euros, allowing it to open a boutique studio in Madrid.

Juan Vilarrasa, founder and CEO of minimfit, says: "The current market is betting on home fitness, and the situation experienced with COVID-19 reinforces the initial bet of the company, which began a few months before confinement.

"Our value added comes from the quality of the content, the interaction and competition between users and the structure of the programmes, differentiating it from other channels such as YouTube or Instagram. In addition, we provide the extensive experience of a team that has been working for years in the sector."

Vilarrasa continues: "With this round of financing, in which anyone can become a shareholder, what we will tackle is the entry into new markets, with the aim of being present in 13 countries by 2021."

minimfit is committed to a subscription model, with access to on-demand and live sessions.

"Current and potential customers have little time to go to the gym and prefer to train from home, but in a connected and monitored way through their smartwatches. Now, safety will be valued in the health section," says Vilarrasa.

minimfit's model allows it to know the preferences of its subscribers. "The time of day that they train, their preferred disciplines, instructors, music and the duration of the sessions," explains Vilarrasa. "This provides us with the information that allows us to suggest personalised content, improving the user experience, as Netflix does through your preferences."
 


CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - Minimfit aims to raise €150,000 through crowdfunding in a bid for international expansion...
23 Sep 2020 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

11 Aug 2020

Minimfit aims to raise €150,000 through crowdfunding in a bid for international expansion
BY Steph Eaves

minimfit is developing its interactive virtual training platform

minimfit is developing its interactive virtual training platform
photo: minimfit

Home fitness startup minimfit has recently been undertaking a new financing round for an amount of 150,000 euros, with the aim of launching its interactive virtual gym and expanding internationally.

The company has chosen to go down the route of crowdfunding, which allows any type of investor to become a shareholder. The platform chosen for raising capital is British Crowdcube. The company's pre-money valuation stands at 1.75 million euros.

minimfit has a recording studio in the center of Madrid and is developing its interactive virtual training platform, which it says will soon be launched to the public. In 2017, The company was part of the Lanzadera acceleration programme, promoted by the Spanish businessman, Juan Roig. In 2018 it raised 250,000 euros, allowing it to open a boutique studio in Madrid.

Juan Vilarrasa, founder and CEO of minimfit, says: "The current market is betting on home fitness, and the situation experienced with COVID-19 reinforces the initial bet of the company, which began a few months before confinement.

"Our value added comes from the quality of the content, the interaction and competition between users and the structure of the programmes, differentiating it from other channels such as YouTube or Instagram. In addition, we provide the extensive experience of a team that has been working for years in the sector."

Vilarrasa continues: "With this round of financing, in which anyone can become a shareholder, what we will tackle is the entry into new markets, with the aim of being present in 13 countries by 2021."

minimfit is committed to a subscription model, with access to on-demand and live sessions.

"Current and potential customers have little time to go to the gym and prefer to train from home, but in a connected and monitored way through their smartwatches. Now, safety will be valued in the health section," says Vilarrasa.

minimfit's model allows it to know the preferences of its subscribers. "The time of day that they train, their preferred disciplines, instructors, music and the duration of the sessions," explains Vilarrasa. "This provides us with the information that allows us to suggest personalised content, improving the user experience, as Netflix does through your preferences."



Connect with
Leisure Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Bear Grylls leads activities on another successful National Fitness Day
Bear Grylls leads activities on another successful National Fitness Day   23 Sep 2020

The UK's physical activity sector has come together to get millions of people active during National Fitness Day 2020. Gyms, leisure facilities and .... more>>
Color Up launches CBD education programme for wellness professionals and new scholarship scheme
Color Up launches CBD education programme for wellness professionals and new scholarship scheme   23 Sep 2020

CBD-infused skincare line, Color Up has announced a new CBD training course and scholarship programme. The company has added to its existing .... more>>
Exercise and depression – promising research published
Exercise and depression – promising research published   23 Sep 2020

A study by Rutgers University has suggested that it could be possible to predict which young adults with major depression would benefit most from .... more>>
Pinewood Studios, home to James Bond and Star Wars, set to house major visitor attraction
Pinewood Studios, home to James Bond and Star Wars, set to house major visitor attraction   23 Sep 2020

The UK's best-known film studio, used for the filming of blockbusters such as the James Bond and Star Wars franchises, is set to house a major new .... more>>
California gyms sue state over COVID-19 closures
California gyms sue state over COVID-19 closures   22 Sep 2020

Health club and gyms operators in California are suing state governor Gavin Newsom in an attempt to reopen the state’s fitness facilities. The .... more>>
GWS appoints ­fitness industry thought leader, C. Victor Brick, to advisory board
GWS appoints ­fitness industry thought leader, C. Victor Brick, to advisory board   22 Sep 2020

The Global Wellness Summit (GWS) has announced the appointment of C. Victor Brick, CEO of Planet Fitness Growth Partners (PFGP) and chair of the John .... more>>
Company profile


Matrix Fitness

Matrix strives to offer equipment that will captivate your members, is easy to maintain and delivers the best return on investment.

View full profile>>

Catalogue gallery


Featured Supplier

The Virtual Revolution: Hutchison Technologies help operators motivate members

The Virtual Revolution: Hutchison Technologies help operators motivate members

Hutchison Technologies virtual solutions are helping operators expand their virtual offering and get motivated members back into the club. More>>




in this issue

• Gyms on the high street – it's a go!
• JD Gyms buys Xercise4Less out of administration
• Family operator, GetSetGo! reveals launch plans



Latest jobs

Jobs Search



Personal trainers
Salary: Unlimited earning potential
Location: Chichester, UK
Company: Everyone Active
Personal trainers
Salary: Unlimited earning potential
Location: Midhurst, UK
Company: Everyone Active
Personal trainers
Salary: Unlimited earning potential
Location: Southbourne, UK
Company: Everyone Active
Diary dates
Powered by leisurediary.com

21-24 Sep 2020

SIBEC North America

Loews Coronado Bay Resort, Coronado, United States



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Promotional feature: Alliance Leisure
The future of leisure in times of austerity More>>
  Tourism: Right to roam
Sweden is inviting everyone to come and stay – and indulge in a spot of wild camping. Jenny Kaiser from VisitSweden talks about the initiative More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Social good: Winds of change
Learn about the Change Foundation and the opportunities it creates More>>
  Interview: Craig Lister
Green Gym’s managing director is harnessing the power of gardening More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd