NEWS
Peloton creates two-tier offer for Bike and Tread with launch of new products
POSTED 11 Sep 2020 . BY Tom Walker
Features in the new Peloton Bike+ include a 23.8-inch rotating HD touchscreen and the ability to pair the bike with an Apple Watch Credit: Peloton
Indoor cycling giant Peloton has cut the price of its popular Bike, while launching two entirely new products for the lucrative at-home fitness market.

For the US market, Peloton is dropping the price of its flagship Bike from around US$2,245 to US$1,895, while in the UK the cost will be cut back to £1,750 (previously £1,995).

To coincide with the price drops, Peloton is introducing a new premium indoor cycle, The Bike+, which will be priced at US$2,495 in the US and £2,295 in the UK.

Separately, the company is also introducing a new, more affordable version of its Peloton Tread treadmill.

The new, lower-priced treadmill will adopt the old name Peloton Tread and will have a retail price of US$2,495 in the US and £2,295 in the UK.

It will be launched initially to the UK market on 26 December 26, followed by the US and Canada in early 2021 and Germany later in 2021.

The original Peloton Tread – available in the US only – will be renamed as Tread+ and priced at US$4,295.

As a result, Peloton is creating a two-tier system for both of its main product lines.

The move is seen as a response to the increased competition on the at-home market, which has seen a number of products – including indoor cycles – being launched in the past 24 months or so.

“When we launched Peloton, we knew we were onto something special," said John Foley, Peloton’s CEO and co-founder.

"Now, eight years later, we have a passionate global community of 2.6 million members and we feel like we’re just getting started, in terms of how we can impact the health and well-being of people worldwide through our platform, content and products.

"Our goal is to be the go-to at-home fitness solution for as many people as possible, and with these new product launches, we’ll be able to offer access to Peloton’s best-in-class fitness content at various price points, depending on what consumers are looking for, especially in a world where people are increasingly working out at home.”

Features in the new Peloton Bike+ include a 23.8-inch rotating HD touchscreen; a high-fidelity, four-speaker sound system; and the ability to pair the bike with an Apple Watch.

The new Peloton Tread will also feature a 23.8-inch HD touchscreen has been designed to be "smaller than most couches" in order for it to fit comfortably in most homes.
Credit: Peloton
 


CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - Peloton creates two-tier offer for Bike and Tread with launch of new products...
23 Sep 2020 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

11 Sep 2020

Peloton creates two-tier offer for Bike and Tread with launch of new products
BY Tom Walker

Features in the new Peloton Bike+ include a 23.8-inch rotating HD touchscreen and the ability to pair the bike with an Apple Watch

Features in the new Peloton Bike+ include a 23.8-inch rotating HD touchscreen and the ability to pair the bike with an Apple Watch
photo: Peloton

Indoor cycling giant Peloton has cut the price of its popular Bike, while launching two entirely new products for the lucrative at-home fitness market.

For the US market, Peloton is dropping the price of its flagship Bike from around US$2,245 to US$1,895, while in the UK the cost will be cut back to £1,750 (previously £1,995).

To coincide with the price drops, Peloton is introducing a new premium indoor cycle, The Bike+, which will be priced at US$2,495 in the US and £2,295 in the UK.

Separately, the company is also introducing a new, more affordable version of its Peloton Tread treadmill.

The new, lower-priced treadmill will adopt the old name Peloton Tread and will have a retail price of US$2,495 in the US and £2,295 in the UK.

It will be launched initially to the UK market on 26 December 26, followed by the US and Canada in early 2021 and Germany later in 2021.

The original Peloton Tread – available in the US only – will be renamed as Tread+ and priced at US$4,295.

As a result, Peloton is creating a two-tier system for both of its main product lines.

The move is seen as a response to the increased competition on the at-home market, which has seen a number of products – including indoor cycles – being launched in the past 24 months or so.

“When we launched Peloton, we knew we were onto something special," said John Foley, Peloton’s CEO and co-founder.

"Now, eight years later, we have a passionate global community of 2.6 million members and we feel like we’re just getting started, in terms of how we can impact the health and well-being of people worldwide through our platform, content and products.

"Our goal is to be the go-to at-home fitness solution for as many people as possible, and with these new product launches, we’ll be able to offer access to Peloton’s best-in-class fitness content at various price points, depending on what consumers are looking for, especially in a world where people are increasingly working out at home.”

Features in the new Peloton Bike+ include a 23.8-inch rotating HD touchscreen; a high-fidelity, four-speaker sound system; and the ability to pair the bike with an Apple Watch.

The new Peloton Tread will also feature a 23.8-inch HD touchscreen has been designed to be "smaller than most couches" in order for it to fit comfortably in most homes.



Connect with
Leisure Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Bear Grylls leads activities on another successful National Fitness Day
Bear Grylls leads activities on another successful National Fitness Day   23 Sep 2020

The UK's physical activity sector has come together to get millions of people active during National Fitness Day 2020. Gyms, leisure facilities and .... more>>
Color Up launches CBD education programme for wellness professionals and new scholarship scheme
Color Up launches CBD education programme for wellness professionals and new scholarship scheme   23 Sep 2020

CBD-infused skincare line, Color Up has announced a new CBD training course and scholarship programme. The company has added to its existing .... more>>
Exercise and depression – promising research published
Exercise and depression – promising research published   23 Sep 2020

A study by Rutgers University has suggested that it could be possible to predict which young adults with major depression would benefit most from .... more>>
Pinewood Studios, home to James Bond and Star Wars, set to house major visitor attraction
Pinewood Studios, home to James Bond and Star Wars, set to house major visitor attraction   23 Sep 2020

The UK's best-known film studio, used for the filming of blockbusters such as the James Bond and Star Wars franchises, is set to house a major new .... more>>
California gyms sue state over COVID-19 closures
California gyms sue state over COVID-19 closures   22 Sep 2020

Health club and gyms operators in California are suing state governor Gavin Newsom in an attempt to reopen the state’s fitness facilities. The .... more>>
GWS appoints ­fitness industry thought leader, C. Victor Brick, to advisory board
GWS appoints ­fitness industry thought leader, C. Victor Brick, to advisory board   22 Sep 2020

The Global Wellness Summit (GWS) has announced the appointment of C. Victor Brick, CEO of Planet Fitness Growth Partners (PFGP) and chair of the John .... more>>
Company profile


Harlands Group

Harlands Group is the leading provider of membership management services to leisure operators, processing over 2.3 million Direct Debits monthly. We do more than process payments, we make life easier and help our clients.

View full profile>>

Catalogue gallery


Featured Supplier

The Virtual Revolution: Hutchison Technologies help operators motivate members

The Virtual Revolution: Hutchison Technologies help operators motivate members

Hutchison Technologies virtual solutions are helping operators expand their virtual offering and get motivated members back into the club. More>>




in this issue

• Gyms on the high street – it's a go!
• JD Gyms buys Xercise4Less out of administration
• Family operator, GetSetGo! reveals launch plans



Latest jobs

Jobs Search



Personal trainers
Salary: Unlimited earning potential
Location: Chichester, UK
Company: Everyone Active
Personal trainers
Salary: Unlimited earning potential
Location: Midhurst, UK
Company: Everyone Active
Personal trainers
Salary: Unlimited earning potential
Location: Southbourne, UK
Company: Everyone Active
Diary dates
Powered by leisurediary.com

21-24 Sep 2020

SIBEC North America

Loews Coronado Bay Resort, Coronado, United States



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Restaurants: Sharing the love
Famous restaurants are popping up in unexpected places. We found out more More>>
  Fitness: Hybrid fitness
ESPA Life at Corinthia's 'revolutionary' new fitness service, BodySPace More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Thermal Spa: Taking the waters
Magali Robathan met the key people behind the Gainsborough Bath Spa More>>
  Sports: Play to the crowd
When public sector budgets are tight, crowdfunding is an attractive option More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd