NEWS
New Keepme software designed to attract, retain and re-engage members
POSTED 15 Sep 2020 . BY Tom Walker
Keepme V2's AI engine helps operators make data-driven decisions to maximise revenue and integrate different sales and marketing tools Credit: Shutterstock.com/Rawpixel.com
Based on conversations with hundreds of operators, we knew there was a need for an AI-powered CRM that could manage the whole member lifecycle
– Ian Mullane
Keepme has launched its new V2 platform, which uses artificial intelligence (AI) to help operators monitor their members' entire customer journey and tell how and when to engage members who are in danger of leaving – and even after they've left.

The sales and marketing platform builds on the original version of the Keepme, blending AI, operational tools and a unique automations engine to streamline actions to attract, retain and re-engage members.

At its heart is the AI engine, which helps operators make data-driven decisions to maximise revenue and integrate different sales and marketing tools.

The AI has the ability to evaluate each lead and funnel them into tailored sales flows, while the sales playbooks and automations ensure every lead is followed up.

Once a lead becomes a member, Keepme Membership provides operators with the tools to maximise their lifetime value. Building on the original Keepme retention platform, the AI identifies at-risk members and other critical member groups, while a ‘Take Action’ feature allows users to engage customers with a single click.

The Keepme Sales system also allows operators to manage inside sales for services like PT, massage and swim lessons.

“Following the fallout from Covid-19, it’s more important now than ever for fitness operators to understand their customers and I’m confident that Keepme V2 will give the industry the necessary tools to tackle its retention and membership sales challenges," said Ian Mullane, founder and CEO of Keepme.

"Based on conversations with hundreds of operators, we knew there was a need for an AI-powered CRM that could manage the whole member lifecycle — from lead capture and sales, to retention, secondary spend, and ex-member win back.

“V2 presents a genuine step change in club technology, enabling operators to drive additional revenue and increase profitability at every stage of the membership lifecycle.

"All of this is backed by proven AI, allowing operators to uncover revenue opportunities that are hidden in their data and act on them with the click of a button.”

• Keepme's Ian Mullane spoke to FitTech about the system and how its predictive and machine learning models can assist operators.
To read more, click here for FitTech Issue 2, 2020.
RELATED STORIES
FEATURE: Fit Tech People: Ian Mullane


KeepMe’s founder explains how machine learning can hyper-personalise engagement for gyms and drive retention
FEATURE: Talking point: Artificial intelligence


The artificial intelligence revolution is ramping up across many industries. Experts discuss how the fitness industry can best utilise these new technologies
FEATURE: fitness-kit.net: Product innovations


Check out the most innovative new products in health and fitness from Keepme, RecoveRing, Jordan, Firstbeat and Shapewatch
 


CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - New Keepme software designed to attract, retain and re-engage members...
28 Sep 2020 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

15 Sep 2020

New Keepme software designed to attract, retain and re-engage members
BY Tom Walker

Keepme V2's AI engine helps operators make data-driven decisions to maximise revenue and integrate different sales and marketing tools

Keepme V2's AI engine helps operators make data-driven decisions to maximise revenue and integrate different sales and marketing tools
photo: Shutterstock.com/Rawpixel.com

Keepme has launched its new V2 platform, which uses artificial intelligence (AI) to help operators monitor their members' entire customer journey and tell how and when to engage members who are in danger of leaving – and even after they've left.

The sales and marketing platform builds on the original version of the Keepme, blending AI, operational tools and a unique automations engine to streamline actions to attract, retain and re-engage members.

At its heart is the AI engine, which helps operators make data-driven decisions to maximise revenue and integrate different sales and marketing tools.

The AI has the ability to evaluate each lead and funnel them into tailored sales flows, while the sales playbooks and automations ensure every lead is followed up.

Once a lead becomes a member, Keepme Membership provides operators with the tools to maximise their lifetime value. Building on the original Keepme retention platform, the AI identifies at-risk members and other critical member groups, while a ‘Take Action’ feature allows users to engage customers with a single click.

The Keepme Sales system also allows operators to manage inside sales for services like PT, massage and swim lessons.

“Following the fallout from Covid-19, it’s more important now than ever for fitness operators to understand their customers and I’m confident that Keepme V2 will give the industry the necessary tools to tackle its retention and membership sales challenges," said Ian Mullane, founder and CEO of Keepme.

"Based on conversations with hundreds of operators, we knew there was a need for an AI-powered CRM that could manage the whole member lifecycle — from lead capture and sales, to retention, secondary spend, and ex-member win back.

“V2 presents a genuine step change in club technology, enabling operators to drive additional revenue and increase profitability at every stage of the membership lifecycle.

"All of this is backed by proven AI, allowing operators to uncover revenue opportunities that are hidden in their data and act on them with the click of a button.”

• Keepme's Ian Mullane spoke to FitTech about the system and how its predictive and machine learning models can assist operators.
To read more, click here for FitTech Issue 2, 2020.



Connect with
Leisure Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Research: 10 minutes of massage will help your body fight stress
Research: 10 minutes of massage will help your body fight stress   25 Sep 2020

A recent study from the University of Konstanz in Germany has revealed that 10 minutes of massage or rest can help the body reduce stress. The study .... more>>
Activity sector unites to push back over Chancellor’s Winter Economy Plan
Activity sector unites to push back over Chancellor’s Winter Economy Plan   25 Sep 2020

Chancellor Rishi Sunak's proposals to support the economy through the next six months of the pandemic "are not enough" to secure the future of the .... more>>
First One&Only Spa by Chenot launches at tropical beachfront retreat in Malaysia
First One&Only Spa by Chenot launches at tropical beachfront retreat in Malaysia   25 Sep 2020

One&Only has debuted in Asia with a brand new resort – called One&Only Desaru Coast – completed with a signature Chenot spa, a result of a partnership .... more>>
Good news – gyms and group exercise classes not affected by new 'Rule of Six'
Good news – gyms and group exercise classes not affected by new 'Rule of Six'   24 Sep 2020

The UK government's 'Rule of Six' has come into force in physical activity facilities today (24 September). The good news is that gym and pool .... more>>
Accor debuts in-room wellness programme inspired by nature at select North and Central America properties
Accor debuts in-room wellness programme inspired by nature at select North and Central America properties   24 Sep 2020

Global hospitality group, Accor, is launching in-room restorative wellness programming at select North and Central America properties through an .... more>>
Bear Grylls leads activities on another successful National Fitness Day
Bear Grylls leads activities on another successful National Fitness Day   23 Sep 2020

The UK's physical activity sector has come together to get millions of people active during National Fitness Day 2020. Gyms, leisure facilities and .... more>>
Company profile


DFC

Our flexible fully managed service efficiently collects Direct Debit payments using traditional paperbased methods or our online portal, FastDD.

View full profile>>

Catalogue gallery


Featured Supplier

The Virtual Revolution: Hutchison Technologies help operators motivate members

The Virtual Revolution: Hutchison Technologies help operators motivate members

Hutchison Technologies virtual solutions are helping operators expand their virtual offering and get motivated members back into the club. More>>




in this issue

• Gyms on the high street – it's a go!
• JD Gyms buys Xercise4Less out of administration
• Family operator, GetSetGo! reveals launch plans



Latest jobs

Jobs Search



Personal trainers
Salary: Unlimited earning potential
Location: Aylesbury, UK
Company: Everyone Active
Personal trainers
Salary: Unlimited earning potential
Location: Buckingham, UK
Company: Everyone Active
Community Fitness Manager
Salary: Scale 5 (Spine point 14) £23,577 actual salary
Location: Bow Road, London, UK
Company: Central Foundation Girls' School
Diary dates
Powered by leisurediary.com

30 Sep 2020

European Health & Fitness Forum (EHFF)

Exhibition Centre Cologne, Cologne, Germany



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Profile: Stephen Hulme
We look back on the career of Everyone Active CEO Stephen Hulme More>>
  Social good: Spice of life
Oomph! founder Ben Allen is bringing variety to residential homes More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  On the cover: AJ Hackett
Bungy, New Zealand More>>
  Sports: Play to the crowd
When public sector budgets are tight, crowdfunding is an attractive option More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd