NEWS
Les Mills unveils ‘blended fitness solutions' to help operators create hybrid model
POSTED 15 Sep 2020 . BY Tom Walker
Les Mills said the new products will combine the best of digital and live fitness to produce a connected solution enabling members to work out however they choose Credit: Les Mills On Demand
Les Mills has launched a trio of digital solutions to help fitness operators shift towards a hybrid model.

Designed to future-proof studios and clubs, the products are intended to help operators expand their reach in the online fitness space, while complementing their live offerings.

Describing them as a "blended solution", Les Mills said the products will combine the best of digital and live fitness to produce a connected solution enabling members to work out however they choose.

The three newly-launched solutions include a Les Mills On Demand Affiliate Programme, enhanced livestream workouts and app-based workout content.

With the new Affiliate Programme, clubs can create a holistic fitness journey for members by providing home workouts via Les Mills On Demand and receiving a share of the revenue for each sign-up. Members have access to the full LMOD ecosystem, including Les Mills workouts, training programmes and community support.

The new enhanced livestream workouts means that clubs offering live Les Mills classes can now deliver them to members via livestream. Clubs can livestream using whichever platform they prefer, provided the necessary music licenses are in place with their local performing rights societies.

Meanwhile, with the new app-based content, clubs can bring Les Mills workouts into their own member app without the need for separate investment and mass content creation. Spanning various Les Mills programmes, clubs host the content via their own branded ecosystem and set the price members pay them for access, giving them total control of an additional revenue stream.

“We’re now entering a new age of fitness, where clubs are uniquely placed to meet growing consumer demand for a blend between online and offline fitness services," said Martin Franklin, Les Mills Europe CEO.

“With health and fitness now a top-tier priority for people of all ages, there are huge opportunities for club growth through a connected member experience.

"Live fitness remains the pinnacle, and a key differentiator for clubs, while online offerings can help clubs expand their reach and break down barriers to fitness for people you might not typically see in the gym.”

The updated offering comes as COVID-19 has accelerated the growth of consumer appetite for digital workout options.

In addition to the three solutions, Les Mills has also created an online training solution. The new offer has included the digitisation of the Les Mills Instructor training and Group Fitness Management (GFM) training, making it easier for clubs to upskill their teams.

Les Mills is now working with club partners – including Nuffield Health, Bannatyne and Everyone Active – to accelerate their businesses through these new solutions.

One of the partners, Everyone Active, has now launched its own Everyone on Demand programme, which includes access to training content from WithU, Flex, EXi and Les Mills on Demand for £9.99 a month.

According to Duncan Jefford, regional director for Everyone Active, the creation of a digital offer to run alongside its 190-site "bricks and mortar" portfolio has transformed its member offering, bringing additional revenue and long-term retention benefits.

“We don’t want any of our members to have to make the choice between the gym and their favourite on-demand session, so that’s why we’ve launched our digital fitness platform," Jefford said.

"Everyone On Demand will give our members the ultimate flexibility when it comes to how and where to train.

“It’s the most comprehensive on-demand collection offered by any operator and we’re delighted to have expert programming from Les Mills.

"LMOD is packed with workouts our members know and love from live classes at our centres, so it made total sense to bring LMOD into our own solution.

“The combination of live, on-demand and livestream solutions we’ve received from Les Mills has played a big part in helping us to emerge from lockdown with an enhanced digital offering for our members and bright prospects for the future.

"Being flexible and open-minded to new ways to dovetail digital and physical fitness solutions will enable us to not only survive but thrive.”


 


CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - Les Mills unveils ‘blended fitness solutions' to help operators create hybrid model...
28 Sep 2020 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

15 Sep 2020

Les Mills unveils ‘blended fitness solutions' to help operators create hybrid model
BY Tom Walker

Les Mills said the new products will combine the best of digital and live fitness to produce a connected solution enabling members to work out however they choose

Les Mills said the new products will combine the best of digital and live fitness to produce a connected solution enabling members to work out however they choose
photo: Les Mills On Demand

Les Mills has launched a trio of digital solutions to help fitness operators shift towards a hybrid model.

Designed to future-proof studios and clubs, the products are intended to help operators expand their reach in the online fitness space, while complementing their live offerings.

Describing them as a "blended solution", Les Mills said the products will combine the best of digital and live fitness to produce a connected solution enabling members to work out however they choose.

The three newly-launched solutions include a Les Mills On Demand Affiliate Programme, enhanced livestream workouts and app-based workout content.

With the new Affiliate Programme, clubs can create a holistic fitness journey for members by providing home workouts via Les Mills On Demand and receiving a share of the revenue for each sign-up. Members have access to the full LMOD ecosystem, including Les Mills workouts, training programmes and community support.

The new enhanced livestream workouts means that clubs offering live Les Mills classes can now deliver them to members via livestream. Clubs can livestream using whichever platform they prefer, provided the necessary music licenses are in place with their local performing rights societies.

Meanwhile, with the new app-based content, clubs can bring Les Mills workouts into their own member app without the need for separate investment and mass content creation. Spanning various Les Mills programmes, clubs host the content via their own branded ecosystem and set the price members pay them for access, giving them total control of an additional revenue stream.

“We’re now entering a new age of fitness, where clubs are uniquely placed to meet growing consumer demand for a blend between online and offline fitness services," said Martin Franklin, Les Mills Europe CEO.

“With health and fitness now a top-tier priority for people of all ages, there are huge opportunities for club growth through a connected member experience.

"Live fitness remains the pinnacle, and a key differentiator for clubs, while online offerings can help clubs expand their reach and break down barriers to fitness for people you might not typically see in the gym.”

The updated offering comes as COVID-19 has accelerated the growth of consumer appetite for digital workout options.

In addition to the three solutions, Les Mills has also created an online training solution. The new offer has included the digitisation of the Les Mills Instructor training and Group Fitness Management (GFM) training, making it easier for clubs to upskill their teams.

Les Mills is now working with club partners – including Nuffield Health, Bannatyne and Everyone Active – to accelerate their businesses through these new solutions.

One of the partners, Everyone Active, has now launched its own Everyone on Demand programme, which includes access to training content from WithU, Flex, EXi and Les Mills on Demand for £9.99 a month.

According to Duncan Jefford, regional director for Everyone Active, the creation of a digital offer to run alongside its 190-site "bricks and mortar" portfolio has transformed its member offering, bringing additional revenue and long-term retention benefits.

“We don’t want any of our members to have to make the choice between the gym and their favourite on-demand session, so that’s why we’ve launched our digital fitness platform," Jefford said.

"Everyone On Demand will give our members the ultimate flexibility when it comes to how and where to train.

“It’s the most comprehensive on-demand collection offered by any operator and we’re delighted to have expert programming from Les Mills.

"LMOD is packed with workouts our members know and love from live classes at our centres, so it made total sense to bring LMOD into our own solution.

“The combination of live, on-demand and livestream solutions we’ve received from Les Mills has played a big part in helping us to emerge from lockdown with an enhanced digital offering for our members and bright prospects for the future.

"Being flexible and open-minded to new ways to dovetail digital and physical fitness solutions will enable us to not only survive but thrive.”





Connect with
Leisure Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Research: 10 minutes of massage will help your body fight stress
Research: 10 minutes of massage will help your body fight stress   25 Sep 2020

A recent study from the University of Konstanz in Germany has revealed that 10 minutes of massage or rest can help the body reduce stress. The study .... more>>
Activity sector unites to push back over Chancellor’s Winter Economy Plan
Activity sector unites to push back over Chancellor’s Winter Economy Plan   25 Sep 2020

Chancellor Rishi Sunak's proposals to support the economy through the next six months of the pandemic "are not enough" to secure the future of the .... more>>
First One&Only Spa by Chenot launches at tropical beachfront retreat in Malaysia
First One&Only Spa by Chenot launches at tropical beachfront retreat in Malaysia   25 Sep 2020

One&Only has debuted in Asia with a brand new resort – called One&Only Desaru Coast – completed with a signature Chenot spa, a result of a partnership .... more>>
Good news – gyms and group exercise classes not affected by new 'Rule of Six'
Good news – gyms and group exercise classes not affected by new 'Rule of Six'   24 Sep 2020

The UK government's 'Rule of Six' has come into force in physical activity facilities today (24 September). The good news is that gym and pool .... more>>
Accor debuts in-room wellness programme inspired by nature at select North and Central America properties
Accor debuts in-room wellness programme inspired by nature at select North and Central America properties   24 Sep 2020

Global hospitality group, Accor, is launching in-room restorative wellness programming at select North and Central America properties through an .... more>>
Bear Grylls leads activities on another successful National Fitness Day
Bear Grylls leads activities on another successful National Fitness Day   23 Sep 2020

The UK's physical activity sector has come together to get millions of people active during National Fitness Day 2020. Gyms, leisure facilities and .... more>>
Company profile


Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell stories, create emotion and give your audience an experience that they will always remember.

View full profile>>

Catalogue gallery


Featured Supplier

The Virtual Revolution: Hutchison Technologies help operators motivate members

The Virtual Revolution: Hutchison Technologies help operators motivate members

Hutchison Technologies virtual solutions are helping operators expand their virtual offering and get motivated members back into the club. More>>




in this issue

• Gyms on the high street – it's a go!
• JD Gyms buys Xercise4Less out of administration
• Family operator, GetSetGo! reveals launch plans



Latest jobs

Jobs Search



Personal trainers
Salary: Unlimited earning potential
Location: Aylesbury, UK
Company: Everyone Active
Personal trainers
Salary: Unlimited earning potential
Location: Buckingham, UK
Company: Everyone Active
Community Fitness Manager
Salary: Scale 5 (Spine point 14) £23,577 actual salary
Location: Bow Road, London, UK
Company: Central Foundation Girls' School
Diary dates
Powered by leisurediary.com

30 Sep 2020

European Health & Fitness Forum (EHFF)

Exhibition Centre Cologne, Cologne, Germany



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Interview: Katy Bowman
In her latest book, the biomechanist and author explains why we need to widen our spectrum of movement and connect with our inner hunter-gatherer More>>
  Tourism: Right to roam
Sweden is inviting everyone to come and stay – and indulge in a spot of wild camping. Jenny Kaiser from VisitSweden talks about the initiative More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Sports: Play to the crowd
When public sector budgets are tight, crowdfunding is an attractive option More>>
  Social good: Winds of change
Learn about the Change Foundation and the opportunities it creates More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd