NEWS
Technogym reveals new format for Let's Move For A Better World
POSTED 13 Oct 2020 . BY Tom Walker
The worldwide campaign will feature both online and offline fitness events, challenges and activities Credit: Technogym
Technogym's Let’s Move For a Better World campaign is back this year, with a new format developed for gyms and health clubs operating against the backdrop of the COVID-19 pandemic.

The worldwide campaign, designed to promote wellness and fight sedentary lifestyles, will take place from 9 to 15 November and will feature both online and offline fitness events, challenges and activities.

During Let’s Move Week 2020, clubs and studios can take part in the event by creating their own on-site events – or by putting on live and on demand workouts, thanks to the new streaming opportunities offered by Technogym's mywellness 5.0 platform.

They can also promote the event with social media activities and challenges and take advantage of Technogym workouts available on mywellness and Technogym social networks.

Those joining the campaign will be offered the option of downloading the Let's Move Week marketing kit, with a host of promotional content and artworks – from images and videos to posters and more.

The aim of the campaign is to support the fitness industry to regain momentum in the midst of the pandemic, by engaging existing members and activating new ones – as well as promoting the positive effects of exercise to physical and mental health.

Data from the 2019 edition of Let's Move For A Better World shows that facilities taking part benefitted from the campaign.

"Attendance at participating gyms increased, on average, by 26 per cent, while new memberships grew by 15 per cent," said Technogym founder and president.

"Nearly nine in 10 (86 per cent) of the gym staff involved in the campaign noted an improvement in team spirit during training.

"Alongside its important social message, the campaign also represents a very effective tool for fitness centres to increase activity. Thanks to the online communication plans, both on the web and social media, the campaign has proven to attract new members through participants sharing their training experiences online.

"The “Let's Move for a Better World” campaign perfectly sums up the Technogym mission of spreading Wellness on a global scale.

"We believe that educating the younger generations is essential to reach this goal and to create a more sustainable society that has well-being as one of its founding values."

Nerio Alessandri, Technogym Founder and CEO added: ”For over 30 years, Technogym has been committed to promoting the Wellness as a social opportunity, to create a more sustainable society based on people’s health, for all stakeholders: citizens, businesses and governments.

“Fitness and Wellness Clubs play a fundamental role in spreading the culture of health and prevention within their local communities and Let’s Move for a Better World represents a tangible example of Technogym’s commitment in supporting the industry in such a crucial moment.”

• To find out more about the campaign and to take part, click here for the dedicated campaign website.
 


CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - Technogym reveals new format for Let's Move For A Better World ...
21 Oct 2020 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

13 Oct 2020

Technogym reveals new format for Let's Move For A Better World
BY Tom Walker

The worldwide campaign will feature both online and offline fitness events, challenges and activities

The worldwide campaign will feature both online and offline fitness events, challenges and activities
photo: Technogym

Technogym's Let’s Move For a Better World campaign is back this year, with a new format developed for gyms and health clubs operating against the backdrop of the COVID-19 pandemic.

The worldwide campaign, designed to promote wellness and fight sedentary lifestyles, will take place from 9 to 15 November and will feature both online and offline fitness events, challenges and activities.

During Let’s Move Week 2020, clubs and studios can take part in the event by creating their own on-site events – or by putting on live and on demand workouts, thanks to the new streaming opportunities offered by Technogym's mywellness 5.0 platform.

They can also promote the event with social media activities and challenges and take advantage of Technogym workouts available on mywellness and Technogym social networks.

Those joining the campaign will be offered the option of downloading the Let's Move Week marketing kit, with a host of promotional content and artworks – from images and videos to posters and more.

The aim of the campaign is to support the fitness industry to regain momentum in the midst of the pandemic, by engaging existing members and activating new ones – as well as promoting the positive effects of exercise to physical and mental health.

Data from the 2019 edition of Let's Move For A Better World shows that facilities taking part benefitted from the campaign.

"Attendance at participating gyms increased, on average, by 26 per cent, while new memberships grew by 15 per cent," said Technogym founder and president.

"Nearly nine in 10 (86 per cent) of the gym staff involved in the campaign noted an improvement in team spirit during training.

"Alongside its important social message, the campaign also represents a very effective tool for fitness centres to increase activity. Thanks to the online communication plans, both on the web and social media, the campaign has proven to attract new members through participants sharing their training experiences online.

"The “Let's Move for a Better World” campaign perfectly sums up the Technogym mission of spreading Wellness on a global scale.

"We believe that educating the younger generations is essential to reach this goal and to create a more sustainable society that has well-being as one of its founding values."

Nerio Alessandri, Technogym Founder and CEO added: ”For over 30 years, Technogym has been committed to promoting the Wellness as a social opportunity, to create a more sustainable society based on people’s health, for all stakeholders: citizens, businesses and governments.

“Fitness and Wellness Clubs play a fundamental role in spreading the culture of health and prevention within their local communities and Let’s Move for a Better World represents a tangible example of Technogym’s commitment in supporting the industry in such a crucial moment.”

• To find out more about the campaign and to take part, click here for the dedicated campaign website.



Connect with
Leisure Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Rod Hill signs énergie Fitness master franchise deal for Spain – plans 75 gyms
Rod Hill signs énergie Fitness master franchise deal for Spain – plans 75 gyms   20 Oct 2020

Rod Hill, former president of TRIB3 and director general of Anytime Fitness Iberia, has signed a master franchise agreement with énergie Fitness to .... more>>
Preventable lifestyle diseases are driving COVID-19 and we need a radical change of direction to deal with it, says The Lancet
Preventable lifestyle diseases are driving COVID-19 and we need a radical change of direction to deal with it, says The Lancet   20 Oct 2020

Persistent and rising levels of lifestyle disease across the world have exacerbated the effects of the COVID-19 pandemic, according to Richard Horton, .... more>>
Salto Systems acquires Gantner Electronic from private equity owner
Salto Systems acquires Gantner Electronic from private equity owner   20 Oct 2020

Access control specialist Salto Systems has acquired Gantner Electronic from private investment house Ardian. The deal, for an undisclosed sum, .... more>>
Elemis and Gharieni will debut in Ireland at Johnstown Estate spa following €3.5m revamp
Elemis and Gharieni will debut in Ireland at Johnstown Estate spa following €3.5m revamp   20 Oct 2020

Luxury Irish spa resort, The Johnstown Estate, in County Meath, has invested €3.5m (US$4.13m, £3.18m) in creating a new spa nearly twice the size of .... more>>
Frontline Summit 2020: 'The world’s largest gathering of people-powered businesses'
Frontline Summit 2020: 'The world’s largest gathering of people-powered businesses'   19 Oct 2020

Customer experience software provider, AskNicely, has announced it will host a new virtual event called the Global Frontline Experience Summit. .... more>>
Breaking: Gyms can stay open in tier 3 areas
Breaking: Gyms can stay open in tier 3 areas   19 Oct 2020

In breaking news, HCM understands the UK government has removed gyms and fitness facilities from the baseline measures for future tier 3 closures. .... more>>
Company profile


QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwide.

View full profile>>

Catalogue gallery


Featured Supplier

Ritz Carlton co-founder joins Frontline Summit 2020 as keynote speaker

Ritz Carlton co-founder joins Frontline Summit 2020 as keynote speaker

Frontline work has never been more important and frontline workers are the largest class of workers on the planet, as well as the most impactful group on the experience customers get. More>>




in this issue

• Gyms on the high street – it's a go!
• JD Gyms buys Xercise4Less out of administration
• Family operator, GetSetGo! reveals launch plans



Latest jobs

Jobs Search



Lifeguards
Salary: Competitive salary
Location: Bracknell, UK
Company: Everyone Active
Visitor services officer
Salary: £20,752pa
Location: Wendover, Aylesbury, UK
Company: Forestry England
Visitor services assistant
Salary: £18,235pa FTE
Location: Wendover, Aylesbury, UK
Company: Forestry England
Diary dates
Powered by leisurediary.com




17-23 Oct 2020

World Leisure Congress 2020

Pinggu, Beijing, China



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Interview: Louis D’Amore
Louis D’Amore on the work of the International Institute for Peace through Tourism More>>
  Trends: Introducing Gen Z
How will this tech-savvy, social media-driven generation affect your business? More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Tourism: Ireland’s wild side
The Wild Atlantic Way is helping tourists discover a whole new side of Ireland More>>
  Adult play: Making a big play
LM reports on the emerging trend of adults playing like kids More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd