NEWS
Snap Fitness takes back UK and Ireland franchising rights from master developer
POSTED 29 Oct 2020 . BY Tom Walker
Launched in 2003, Snap Fitness surpassed 100 clubs in Europe in 2020 and currently has 74 gyms across the UK and Ireland Credit: Snap Fitness
Snap Fitness has ended its agreement with its master franchisee for the UK and Ireland markets, by 'reacquiring' the territory.

Snap had signed a master development agreement with fitness startup TwentyTwoYards in 2014, with the aim of opening 200 locations in four years.

That was followed by the signing of a development plan with MSG Life in 2016, which included plans to open 30 new clubs.

However, progress has been slower than expected and according to the Snap Fitness UK website, there are currently only 74 gyms across the UK and Ireland.

TwentyTwoYards was set up in 2014 by Australian businessmen and fitness enthusiasts, Matt Quinn and Scott Jones.

Snap told HCM it will "continue to invest internally within the quickly growing UK market", with the investments including infrastructure development, club growth, franchise support and "innovative product and technology offerings".

As part of the move, Jon Cottam, previously MD Europe of Snap's parent company, Lift Brands, has been named as CEO for the EMEA market.

"We have some incredible growth opportunities across our newly reacquired market," said Alison McElroy, president, international and chief legal officer at Lift Brands.

"I know Jon will continue to excel in this new leadership role, managing the charge for both brands as we build business across EMEA."

Ty Menzies, global CEO of Lift Brands, added: "We will continue to look for additional opportunities to invest in operations, connecting our people – both locally and globally – as we help our Snap Fitness community weather the storm of COVID-19 together."

Launched in 2003, Snap Fitness reached 100 clubs in Europe this year and is due to open its first site in Japan in November.

It currently has 2,000 clubs scheduled for development or already open across 20 countries.

Parent company Lift Brands also owns the YogaFit Studios franchise and Fitness On Demand service and is a minority partner in franchise operator 9Round.
 


CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - Snap Fitness takes back UK and Ireland franchising rights from master developer...
23 Nov 2020 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

29 Oct 2020

Snap Fitness takes back UK and Ireland franchising rights from master developer
BY Tom Walker

Launched in 2003, Snap Fitness surpassed 100 clubs in Europe in 2020 and currently has 74 gyms across the UK and Ireland

Launched in 2003, Snap Fitness surpassed 100 clubs in Europe in 2020 and currently has 74 gyms across the UK and Ireland
photo: Snap Fitness

Snap Fitness has ended its agreement with its master franchisee for the UK and Ireland markets, by 'reacquiring' the territory.

Snap had signed a master development agreement with fitness startup TwentyTwoYards in 2014, with the aim of opening 200 locations in four years.

That was followed by the signing of a development plan with MSG Life in 2016, which included plans to open 30 new clubs.

However, progress has been slower than expected and according to the Snap Fitness UK website, there are currently only 74 gyms across the UK and Ireland.

TwentyTwoYards was set up in 2014 by Australian businessmen and fitness enthusiasts, Matt Quinn and Scott Jones.

Snap told HCM it will "continue to invest internally within the quickly growing UK market", with the investments including infrastructure development, club growth, franchise support and "innovative product and technology offerings".

As part of the move, Jon Cottam, previously MD Europe of Snap's parent company, Lift Brands, has been named as CEO for the EMEA market.

"We have some incredible growth opportunities across our newly reacquired market," said Alison McElroy, president, international and chief legal officer at Lift Brands.

"I know Jon will continue to excel in this new leadership role, managing the charge for both brands as we build business across EMEA."

Ty Menzies, global CEO of Lift Brands, added: "We will continue to look for additional opportunities to invest in operations, connecting our people – both locally and globally – as we help our Snap Fitness community weather the storm of COVID-19 together."

Launched in 2003, Snap Fitness reached 100 clubs in Europe this year and is due to open its first site in Japan in November.

It currently has 2,000 clubs scheduled for development or already open across 20 countries.

Parent company Lift Brands also owns the YogaFit Studios franchise and Fitness On Demand service and is a minority partner in franchise operator 9Round.



Connect with
Leisure Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
ISPA and CIDESCO collaborate to foster growth and success for global spa workforce
ISPA and CIDESCO collaborate to foster growth and success for global spa workforce   23 Nov 2020

ISPA and global beauty and spa therapy educational organisation, CIDESCO, are collaborating to tackle the training and staffing issues in the world of .... more>>
University of Stirling opens doors to £20m sports centre and health club
University of Stirling opens doors to £20m sports centre and health club   23 Nov 2020

The University of Stirling has opened its new £20m sports and fitness centre. The building, designed by architects FaulknerBrowns, will feature .... more>>
PopBase secures US$400,000 investment after winning Global Wellness Institute competition
PopBase secures US$400,000 investment after winning Global Wellness Institute competition   23 Nov 2020

PopBase, a start-up tech company, has secured US$400,000 investment from Welltech1, an Israel-based venture capital fund and hub specialising in .... more>>
Grayshott Spa announces permanent closure
Grayshott Spa announces permanent closure   22 Nov 2020

Grayshott Spa, an icon of the UK wellness industry, has succumbed to the pandemic, announcing it is to close permanently, 55 years after opening as a .... more>>
Independent assessment to measure COVID-19 risk in gyms across Europe
Independent assessment to measure COVID-19 risk in gyms across Europe   20 Nov 2020

A new, Europe-wide initiative will look to chart the level of risk of COVID-19 infection at gyms, health clubs and leisure centres across the .... more>>
Government announces £300m 'Winter Survival Package' for sports
Government announces £300m 'Winter Survival Package' for sports   20 Nov 2020

Major spectator sports in England will receive a combined £300m emergency cash injection to protect their immediate futures over the winter period. .... more>>
Company profile


TRX Training UK

Whether beginning a fitness journey or pushing towards your summit, TRX Training helps you to move better, feel better and live better.

View full profile>>

Catalogue gallery


Featured Supplier

Funxtion collaborates with global experts on white paper exploring digital in the future of fitness

Funxtion collaborates with global experts on white paper exploring digital in the future of fitness

In collaboration with ukactive, FunXtion has driven a global discussion with some of the world’s leading fitness operators and influencers, exploring how digitalisation will influence the delivery of fitness services and products moving forwards. More>>




in this issue

• Gyms on the high street – it's a go!
• JD Gyms buys Xercise4Less out of administration
• Family operator, GetSetGo! reveals launch plans



Latest jobs

Jobs Search



Membership consultants
Salary: Competitive salary plus benefits
Location: Lutterworth, UK
Company: Everyone Active
Swimming teachers
Salary: Competitive hourly rate
Location: Amersham, UK
Company: Everyone Active
Swimming teachers
Salary: Competitive hourly rate
Location: Chesham, UK
Company: Everyone Active
Diary dates
Powered by leisurediary.com

23-24 Nov 2020

Hotel Summit

Five Lakes Resort, Colchester , United Kingdom



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Interview: Louis D’Amore
Louis D’Amore on the work of the International Institute for Peace through Tourism More>>
  Last word: The benefits of retreats
Research is showing retreats could have a positive health impact More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Social good: Winds of change
Learn about the Change Foundation and the opportunities it creates More>>
  Editor’s letter: Failing the elderly
Liz Terry shares her thoughts More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd