NEWS
Everyone Active partners with Public Health England to tackle lockdown inactivity
POSTED 28 Jan 2021 . BY Tom Walker
Everyone On Demand offers more than 2,500 fitness classes via Les Mills on Demand, WithU, EXi and Flex by Fitness on Demand Credit: Everyone Active
Everyone Active is offering a month’s free trial of its digital Everyone On Demand service to every member of the general public.

The operator has made the offer as part of the NHS Better Health campaign and is working in partnership with Public Health England (PHE) on the project – but has not received any subsidies towards the cost of offering it for free.

Everyone On Demand will give people access to more than 2,500 fitness classes and a bespoke package of four apps – including Les Mills on Demand, WithU, EXi and Flex by Fitness on Demand.

Everyone On Demand was created during the first national lockdown in 2020, when the operator – which currently manages 190 facilities – pivoted to create an on-demand package containing five apps.

Launched initially as a temporary service, Everyone Active identified a market for the product and proceeded to create a long-term on-demand solution, designed to add value to its membership.

Everyone Active's regional director, Duncan Jefford, said: “Since our launch last year, we’re thrilled to have seen the positive response to our Everyone On Demand offering.

"Thanks to our partnership with Public Health England, the fitness service will be available to everyone across the UK with the month-long free trial.

"This will go a long way to increasing activity figures, which is vital after a year of rising inactivity.”

PHE's ‘Better Health new year’ campaign, launched this month, encourages the nation to work towards a healthier lifestyle – whether it’s losing weight, getting more active, looking after mental wellbeing, or quitting smoking.

As well as the digital partnership with Everyone Active, the campaign offers support through a variety of tools and apps, including the updated NHS 12 Week Weight Loss app.

Public Health Minister Jo Churchill, said: |We know many people want to make changes for a healthier lifestyle and we want to help them.

"So the Better Health campaign provides a range of tools to support people in their choices.

"This, together with the government’s world-leading obesity strategy, will help motivate and support everyone to take up healthier routines in 2021."
 


CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - Everyone Active partners with Public Health England to tackle lockdown inactivity...
06 Mar 2021 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

28 Jan 2021

Everyone Active partners with Public Health England to tackle lockdown inactivity
BY Tom Walker

Everyone On Demand offers more than 2,500 fitness classes via Les Mills on Demand, WithU, EXi and Flex by Fitness on Demand

Everyone On Demand offers more than 2,500 fitness classes via Les Mills on Demand, WithU, EXi and Flex by Fitness on Demand
photo: Everyone Active

Everyone Active is offering a month’s free trial of its digital Everyone On Demand service to every member of the general public.

The operator has made the offer as part of the NHS Better Health campaign and is working in partnership with Public Health England (PHE) on the project – but has not received any subsidies towards the cost of offering it for free.

Everyone On Demand will give people access to more than 2,500 fitness classes and a bespoke package of four apps – including Les Mills on Demand, WithU, EXi and Flex by Fitness on Demand.

Everyone On Demand was created during the first national lockdown in 2020, when the operator – which currently manages 190 facilities – pivoted to create an on-demand package containing five apps.

Launched initially as a temporary service, Everyone Active identified a market for the product and proceeded to create a long-term on-demand solution, designed to add value to its membership.

Everyone Active's regional director, Duncan Jefford, said: “Since our launch last year, we’re thrilled to have seen the positive response to our Everyone On Demand offering.

"Thanks to our partnership with Public Health England, the fitness service will be available to everyone across the UK with the month-long free trial.

"This will go a long way to increasing activity figures, which is vital after a year of rising inactivity.”

PHE's ‘Better Health new year’ campaign, launched this month, encourages the nation to work towards a healthier lifestyle – whether it’s losing weight, getting more active, looking after mental wellbeing, or quitting smoking.

As well as the digital partnership with Everyone Active, the campaign offers support through a variety of tools and apps, including the updated NHS 12 Week Weight Loss app.

Public Health Minister Jo Churchill, said: |We know many people want to make changes for a healthier lifestyle and we want to help them.

"So the Better Health campaign provides a range of tools to support people in their choices.

"This, together with the government’s world-leading obesity strategy, will help motivate and support everyone to take up healthier routines in 2021."



Connect with
Leisure Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
83% of US gyms survived 2020, but revenues fell 58% and a million people lost their jobs
83% of US gyms survived 2020, but revenues fell 58% and a million people lost their jobs   05 Mar 2021

US fitness industry revenue dropped 58 per cent during 2020 – from the US$35bn all-time high recorded in 2019 to US$15bn. The figure comes from .... more>>
Fabletics joins the at-home fitness boom with the launch of its own workout app
Fabletics joins the at-home fitness boom with the launch of its own workout app   05 Mar 2021

US-based sportswear giant Fabletics has launched its own, branded fitness offer, as part of a strategy to develop a "360-degree health and wellness .... more>>
Fitness and treatments based on local resources identified among the future growth opportunities in wellness tourism
Fitness and treatments based on local resources identified among the future growth opportunities in wellness tourism   05 Mar 2021

Fitness, medical wellness propositions and spiritual practices and treatments based on local, natural resources are areas with the highest growth .... more>>
Bjarke Ingels-designed Oakland baseball stadium a step closer
Bjarke Ingels-designed Oakland baseball stadium a step closer   04 Mar 2021

A proposed Major League Baseball (MLB) stadium in Oakland, US – designed by Danish architects Bjarke Ingels Group (BIG) – is a step closer to reality .... more>>
Heartfelt messages from spa industry 'flourishing in adversity' panel
Heartfelt messages from spa industry 'flourishing in adversity' panel   04 Mar 2021

Leading spa figures Marina Efraimoglou, Dr Daniel Friedland, Corinna Yap and Ophelia Yeung, came together in an inspirational virtual panel on 1 March .... more>>
Budget 2021: government earmarks £700m for sports and culture as part of recovery plans
Budget 2021: government earmarks £700m for sports and culture as part of recovery plans   03 Mar 2021

Chancellor Rishi Sunak has unveiled an additional £700m funding boost for sports and culture, as part of plans to help the UK economy recover from the .... more>>
Company profile


TRIB3 International Ltd

A world class experience to challenge every client. Affordable luxury brand with award winning design that creates a total experience each time.

View full profile>>

Catalogue gallery


Featured Supplier

How Gympass reinvented wellbeing

How Gympass reinvented wellbeing

Over the last year, fitness and wellness organisations have faced challenges like never before. When gyms closed and members needed alternative support to keep up their health and wellbeing routines, Gympass swiftly pivoted its business model to offer a wealth of digital solutions for its partners. More>>




in this issue

• Gyms open, but group exercise fight looms
• ukactive reveals details of new Active Standard
• PureGym 'burning £4m a week' during lockdown



Latest jobs

Jobs Search



Lifeguards
Salary: Competitive salary
Location: Winchester, UK
Company: Everyone Active
Fitness Consultant
Salary: £20,092 to £21,748, grade 5
Location: Pontefract, UK
Company: Wakefield Council
Duty Manager
Salary: Competitive
Location: Wellington, UK
Company: Everyone Active
Diary dates
Powered by leisurediary.com

08-09 Apr 2021

AMS Virtual Conference

Online,



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Profile: Aaron Simpson
Quintessentially is an exclusive concierge service for some of the world’s richest people. Co-founder Aaron Simpson reveals what wealthy people want More>>
  Trends: Introducing Gen Z
How will this tech-savvy, social media-driven generation affect your business? More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Tourism: Ireland’s wild side
The Wild Atlantic Way is helping tourists discover a whole new side of Ireland More>>
  Disruption: Rule breakers
Leisure architecture that’s pushing boundaries and upturning expectations More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd