NEWS
71,000 new health and fitness apps launched in 2020, estimates App Annie report
POSTED 25 Feb 2021 . BY Steph Eaves
The number of health and fitness apps created in 2020 was 13 per cent more than in 2019 Credit: Shutterstock
In the new normal of 2021, home will remain the epicenter of our social, working and wellness lives – with mobile driving an acceleration of 43 per cent in 'at-home' activities
– Lexi Sydow
Mobile data and analytics provider App Annie has released its State Of Mobile 2021 report, in which the company estimates that more than 71,000 new health and fitness apps were launched in 2020.

App Annie reports that this figure was up 13 per cent on 2019, comprising 24,000 apps on iOS and 47,000 on Google Play.

While January usually sees the highest number of downloads for health and fitness apps, App Annie found that in 2020, unsurprisingly, it was April, not January, that had the biggest spike in downloads of health and fitness apps globally at 276 million, up 80 per cent year over year.

This clearly coincided with the point at which most countries were going into lockdown as a result of the global pandemic.

Indeed, during the week of March 22, 2020, health and fitness app downloads hit 59 million – up 40 per cent on the weekly average for January and February 2020.

This was not a short-lived episode. App Annie noted that although they would expect to see consumer spend spikes follow shortly after download spikes, spend hit a global high of US$185 million in August 2020, up 45 per cent year over year.

The State of Mobile 2021 report demonstrates that the boom in health and fitness apps was sustained across the year, with app store consumer spend up 30 per cent, app downloads up 30 per cent and time spent on apps up 25 per cent, compared to 2019.

The analytics platform found that the biggest spikes in consumer spend came in Germany (up 60 per cent to $99.5 million), France (up 65 per cent to $62.8 million) and the UK (up 70 per cent to $172 million).

In terms of app content, workout apps dominated. The standout worldwide downloads were Home Workout - No Equipment (#2), Mi Fit (#3) and Lose Weight App for Women (#4).

But physical workouts weren't the only type of health app that consumers were drawn to during long months of lockdown. App Annie reports that the top global product in terms of consumer spend for 2020 was the meditation/sleep app Calm. In fourth place was Headspace.

Commenting on what these findings mean for this year, Lexi Sydow, senior market insights manager for App Annie said:

“In the new normal of 2021, home will remain the epicenter of our social, working and wellness lives – with mobile driving an acceleration of 43 per cent in 'at-home' activities. Publishers should incorporate 'at home' and 'on demand' features into their user acquisition and marketing strategies as well as incorporate into their product roadmap to capitalise on the demand.”

You can access the full State of Mobile 2021 report at: https://www.appannie.com/en/go/state-of-mobile-2021/
The biggest spikes in consumer spend came in Germany, France and the UK Credit: App Annie
Health and fitness app consumer spend was up 30 per cent, app downloads up 30 per cent and time spent on apps up 25 per cent, compared to 2019 Credit: App Annie
PROJECT PROFILE:

App Annie
Mobile data and analytics provider App Annie has released its State Of Mobile 2021 report, in which the company estimates that more than 71,000 new health and fitness apps were launched in 2020.


RELATED STORIES
 


CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - 71,000 new health and fitness apps launched in 2020, estimates App Annie report...
20 Apr 2021 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

25 Feb 2021

71,000 new health and fitness apps launched in 2020, estimates App Annie report
BY Steph Eaves

The number of health and fitness apps created in 2020 was 13 per cent more than in 2019

The number of health and fitness apps created in 2020 was 13 per cent more than in 2019
photo: Shutterstock

Mobile data and analytics provider App Annie has released its State Of Mobile 2021 report, in which the company estimates that more than 71,000 new health and fitness apps were launched in 2020.

App Annie reports that this figure was up 13 per cent on 2019, comprising 24,000 apps on iOS and 47,000 on Google Play.

While January usually sees the highest number of downloads for health and fitness apps, App Annie found that in 2020, unsurprisingly, it was April, not January, that had the biggest spike in downloads of health and fitness apps globally at 276 million, up 80 per cent year over year.

This clearly coincided with the point at which most countries were going into lockdown as a result of the global pandemic.

Indeed, during the week of March 22, 2020, health and fitness app downloads hit 59 million – up 40 per cent on the weekly average for January and February 2020.

This was not a short-lived episode. App Annie noted that although they would expect to see consumer spend spikes follow shortly after download spikes, spend hit a global high of US$185 million in August 2020, up 45 per cent year over year.

The State of Mobile 2021 report demonstrates that the boom in health and fitness apps was sustained across the year, with app store consumer spend up 30 per cent, app downloads up 30 per cent and time spent on apps up 25 per cent, compared to 2019.

The analytics platform found that the biggest spikes in consumer spend came in Germany (up 60 per cent to $99.5 million), France (up 65 per cent to $62.8 million) and the UK (up 70 per cent to $172 million).

In terms of app content, workout apps dominated. The standout worldwide downloads were Home Workout - No Equipment (#2), Mi Fit (#3) and Lose Weight App for Women (#4).

But physical workouts weren't the only type of health app that consumers were drawn to during long months of lockdown. App Annie reports that the top global product in terms of consumer spend for 2020 was the meditation/sleep app Calm. In fourth place was Headspace.

Commenting on what these findings mean for this year, Lexi Sydow, senior market insights manager for App Annie said:

“In the new normal of 2021, home will remain the epicenter of our social, working and wellness lives – with mobile driving an acceleration of 43 per cent in 'at-home' activities. Publishers should incorporate 'at home' and 'on demand' features into their user acquisition and marketing strategies as well as incorporate into their product roadmap to capitalise on the demand.”

You can access the full State of Mobile 2021 report at: https://www.appannie.com/en/go/state-of-mobile-2021/



Connect with
Leisure Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Berlin's new Exile Museum set for 2025 opening
Berlin's new Exile Museum set for 2025 opening   20 Apr 2021

A new museum telling the stories of the people exiled from Germany by the Nazi regime is set to open in Berlin in 2025. The Exile Museum will .... more>>
Iconic Radio City Music Hall to get rooftop garden and 'skybridge'
Iconic Radio City Music Hall to get rooftop garden and 'skybridge'   20 Apr 2021

The iconic Radio City Music Hall in New York will soon feature an innovative, landscaped rooftop park, after proposals were approved by the city's .... more>>
Disney reveals concept designs for upcoming Fantasy Springs at Tokyo DisneySea
Disney reveals concept designs for upcoming Fantasy Springs at Tokyo DisneySea   19 Apr 2021

Disney has unveiled three videos showing parts of the concept model for Fantasy Springs, a new themed port set to open at Tokyo DisneySea Park in .... more>>
Peloton disputes consumer safety body's concerns over safety of its Tread+ equipment
Peloton disputes consumer safety body's concerns over safety of its Tread+ equipment   19 Apr 2021

At-home fitness giant Peloton said it is "troubled" by the US Consumer Product Safety Commission's (CPSC) decision to urge consumers to stop using the .... more>>
The future of wellness: New report investigates changing consumer attitudes and behaviour in wellness market
The future of wellness: New report investigates changing consumer attitudes and behaviour in wellness market   19 Apr 2021

A new report by McKinsey & Company reveals insights into shifting consumer attitudes and behaviour towards wellness across the globe. The .... more>>
Therme Group invests in experiential art company Superblue
Therme Group invests in experiential art company Superblue   19 Apr 2021

Global wellbeing organisation Therme Group has become a strategic investor in experiental art company Superblue. The investment has been made .... more>>
Company profile


QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwide.

View full profile>>

Catalogue gallery


Featured Supplier

Engaging smart technology helps gyms and fitness professionals get their leading role back

Engaging smart technology helps gyms and fitness professionals get their leading role back

Safety, quality of service, and member engagement are key in order to offer a unique fitness experience that will boost the re-start. More>>




in this issue




Latest jobs

Jobs Search



Sales Manager
Salary: Competitive
Location: Daventry
Company: Everyone Active
Membership Consultant
Salary: Competitive salary plus benefits
Location: Market Harborough, UK
Company: Everyone Active
Membership Consultant
Salary: Competitive salary plus benefits
Location: Lutterworth, UK
Company: Everyone Active
Diary dates
Powered by leisurediary.com




08-28 Apr 2021

Beautyworld Saudi Arabia

Jeddah Center for Forums and Events, Jeddah, Saudi Arabia



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Interview: Louis D’Amore
Louis D’Amore on the work of the International Institute for Peace through Tourism More>>
  Environment: Back to nature
British wildlife is being attacked on many fronts. Stephanie Hilborne, CEO of The Wildlife Trusts, wants to involve everyone in preserving nature More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Hospitality: Wasted opportunity
Restaurants take innovative approaches to solve the problem of food surplus More>>
  Gymtopia: Angels’ advocate
Gymtopia founder Ray Algar on making a difference beyond the health club walls More>>


Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd