NEWS
IHRSA and Fitness Brasil formalise event partnership to support the industry as Brazil logs record COVID-19 deaths
POSTED 15 Apr 2021 . BY Tom Walker
Plans are currently being drawn up to organise the annual IHRSA Fitness Brasil Latin American Conference & Trade Show Credit: IHRSA/Fitness Brasil
IHRSA and Fitness Brasil say they have signed a partnership agreement that will see the two organisations working together on industry events for 'at least six years'.

The move will see the two strengthening their operations on the Brazilian health and fitness market and comes at a time when Fitness Brasil begins operations under new ownership.

According to Jay Ablondi, IHRSA executive vice president of global products, the partnership will "provide certainty" for the Brazilian fitness industry, after it has been hit hard by the pandemic.

Ablondi said: "IHRSA and Fitness Brasil have helped the Brazilian industry navigate many challenges over these many years, and we look forward to working alongside their team in the years to come to help the entire industry recover."

He added that plans were currently being drawn up to organise the annual IHRSA Fitness Brasil Latin American Conference & Trade Show, with dates for the event's 22nd-anniversary event to be announced: "in the coming months".

"After an uncertain and tense 2020, this year’s event is poised to energise the fitness industry and set a unified path forward," Ablondi said.

The event is expected to be scheduled late in the year, as Brazil is currently in the grip of an uncontrolled COVID-19 crisis, recording its highest death rate since the start of the pandemic (66,500 in March 2021) and with numbers expected to increase in April. The total number of deaths from COVID-19 in Brazil is second only to the US.

Pre-pandemic, the annual Fitness Brasil trade show was routinely the third largest gathering of club operators and industry suppliers of its kind worldwide.

Gustavo Almeida, Fitness Brasil executive director, told HCM: “Our industry is being redefined by the tough times that we are all living in, so after the storm, I truly believe we will be seen as an essential service, as we have always deserved to be.”

Jacqueline Antunes, IHRSA director for Latin America, said: “The extension of our partnership at these challenging moments is very important for both organisations.

"More than ever, the Latin American industry needs us to bring together the club operators and industry suppliers to find ways to a prosperous path for the fitness and wellbeing industry.

IHRSA and Fitness Brasil have collaborated on fitness industry events since 2000.

Background

The 'Brazil varient' of the Sars-CoV-2 Coronavirus (COVID-19), called P1, emerged in December last year in or around the northern city of Manaus in central Brazil.

The Brazil variant is more contagious than the initial strain of the virus and can re-infect people who have had the original.

P1 has spread rapidly across Brazil, where COVID-19 is escalating out of control, claiming 66,500 lives in March 2021 – more than double the number of deaths when compared to the second-highest month for deaths of July 2020. April is on track to record a higher death toll than March.

Brazil's total death count now stands around 360,000, second only to the United States.

Due to lack of testing, scientists say it's unclear to what extent P1 is causing the surge in cases.

 


CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - IHRSA and Fitness Brasil formalise event partnership to support the industry as Brazil logs record COVID-19 deaths...
13 May 2021 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

15 Apr 2021

IHRSA and Fitness Brasil formalise event partnership to support the industry as Brazil logs record COVID-19 deaths
BY Tom Walker

Plans are currently being drawn up to organise the annual IHRSA Fitness Brasil Latin American Conference & Trade Show

Plans are currently being drawn up to organise the annual IHRSA Fitness Brasil Latin American Conference & Trade Show
photo: IHRSA/Fitness Brasil

IHRSA and Fitness Brasil say they have signed a partnership agreement that will see the two organisations working together on industry events for 'at least six years'.

The move will see the two strengthening their operations on the Brazilian health and fitness market and comes at a time when Fitness Brasil begins operations under new ownership.

According to Jay Ablondi, IHRSA executive vice president of global products, the partnership will "provide certainty" for the Brazilian fitness industry, after it has been hit hard by the pandemic.

Ablondi said: "IHRSA and Fitness Brasil have helped the Brazilian industry navigate many challenges over these many years, and we look forward to working alongside their team in the years to come to help the entire industry recover."

He added that plans were currently being drawn up to organise the annual IHRSA Fitness Brasil Latin American Conference & Trade Show, with dates for the event's 22nd-anniversary event to be announced: "in the coming months".

"After an uncertain and tense 2020, this year’s event is poised to energise the fitness industry and set a unified path forward," Ablondi said.

The event is expected to be scheduled late in the year, as Brazil is currently in the grip of an uncontrolled COVID-19 crisis, recording its highest death rate since the start of the pandemic (66,500 in March 2021) and with numbers expected to increase in April. The total number of deaths from COVID-19 in Brazil is second only to the US.

Pre-pandemic, the annual Fitness Brasil trade show was routinely the third largest gathering of club operators and industry suppliers of its kind worldwide.

Gustavo Almeida, Fitness Brasil executive director, told HCM: “Our industry is being redefined by the tough times that we are all living in, so after the storm, I truly believe we will be seen as an essential service, as we have always deserved to be.”

Jacqueline Antunes, IHRSA director for Latin America, said: “The extension of our partnership at these challenging moments is very important for both organisations.

"More than ever, the Latin American industry needs us to bring together the club operators and industry suppliers to find ways to a prosperous path for the fitness and wellbeing industry.

IHRSA and Fitness Brasil have collaborated on fitness industry events since 2000.

Background

The 'Brazil varient' of the Sars-CoV-2 Coronavirus (COVID-19), called P1, emerged in December last year in or around the northern city of Manaus in central Brazil.

The Brazil variant is more contagious than the initial strain of the virus and can re-infect people who have had the original.

P1 has spread rapidly across Brazil, where COVID-19 is escalating out of control, claiming 66,500 lives in March 2021 – more than double the number of deaths when compared to the second-highest month for deaths of July 2020. April is on track to record a higher death toll than March.

Brazil's total death count now stands around 360,000, second only to the United States.

Due to lack of testing, scientists say it's unclear to what extent P1 is causing the surge in cases.




Connect with
Leisure Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Fitness International to launch Openfit platform for members of its 700 health clubs
Fitness International to launch Openfit platform for members of its 700 health clubs   13 May 2021

HCM understands that Fitness International, which operates more than 700 health clubs under the LA Fitness, Esporta Fitness and City Sports .... more>>
How can spas reimagine the future? Asks ISPA keynote Seth Mattison
How can spas reimagine the future? Asks ISPA keynote Seth Mattison   13 May 2021

COVID-19 has presented our industry with a chance to reinvent itself, said thought leader Seth Mattison at ISPA's Stronger Together Summit. .... more>>
Valerie Bures, co-creator of Mrs Sporty, brings Vaha family fitness mirror to the UK
Valerie Bures, co-creator of Mrs Sporty, brings Vaha family fitness mirror to the UK   12 May 2021

Fit tech firm Vaha is launching its interactive fitness mirror into the UK home fitness market. Vaha has been developed and founded by Valerie .... more>>
Sue Harmsworth: “I’m starting to hate the word wellness”
Sue Harmsworth: “I’m starting to hate the word wellness”   12 May 2021

In the Global Wellness Institute’s (GWI) latest Q&A, spa and wellness icon Sue Harmsworth spoke to VP of research and forecasting Beth McGroarty about .... more>>
Parkrun study: low risk of COVID-19 transmission at outdoor events
Parkrun study: low risk of COVID-19 transmission at outdoor events   11 May 2021

A report commissioned by Parkrun has estimated that allowing mass-participation outdoor events carries an "exceptionally low risk" of COVID-19 .... more>>
Compagnie des Alpes names Delphine Pons as GM of Parc Asterix
Compagnie des Alpes names Delphine Pons as GM of Parc Asterix   11 May 2021

Compagnie des Alpes has appointed Delphine Pons as general manager of its Parc Astérix theme park in Plailly, France. Pons will officially take over .... more>>
Company profile


iPlayCO

iPlayCo was established in 1999.

View full profile>>

Catalogue gallery


Featured Supplier

Gympass platform expands to offer customers access to over 2,600 UK facilities

Gympass platform expands to offer customers access to over 2,600 UK facilities

One of the world’s largest corporate wellbeing platforms Gympass has gained a new partner every month since the start of 2021, taking its total to more than 2,600 bricks and mortar UK gym facilities. More>>




in this issue




Latest jobs

Jobs Search



Personal Trainer
Location: Thornton Heath, UK
Company: énergie Fitness
Swimming Teacher
Salary: Competitive hourly rate
Location: Scarborough, UK
Company: Everyone Active
Food and Beverage Manager
Salary: Competitive salary
Location: Scarborough, UK
Company: Everyone Active
Diary dates
Powered by leisurediary.com




10-14 May 2021

ISPA Stronger Together Summit

Virtual Conference, United States



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Profile: Aaron Simpson
Quintessentially is an exclusive concierge service for some of the world’s richest people. Co-founder Aaron Simpson reveals what wealthy people want More>>
  Social good: Spice of life
Oomph! founder Ben Allen is bringing variety to residential homes More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Social good: Winds of change
Learn about the Change Foundation and the opportunities it creates More>>
  Interview: Craig Lister
Green Gym’s managing director is harnessing the power of gardening More>>


Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd