NEWS
Mark Wahlberg joins Power Plate as stakeholder and brand ambassador
POSTED 29 Apr 2021 . BY Liz Terry
Mark Wahlberg has invested in Power Plate Credit: Power Plate/Mark Wahlburg
Actor Mark Wahlberg has officially joined Power Plate as an investor in parent company, Performance Health Systems and brand ambassador for the product. He will also consult on strategy, product and programming development.

Wahlberg has a long history of investing in fitness through his Mark Wahlberg Investment Group, having been an early stakeholder in F45.

He reports having been a Power Plate user for 15 years, saying vibration training plays an important role in his own training and wellness-focused lifestyle.

"The fact Power Plate has been relatively unknown for so long surprised me," said Wahlberg. "I've been a satisfied customer for over a decade, so I decided to get involved in spreading awareness about their game-changing products."

"It's not often you have the opportunity to align with an individual who can impact every facet of a business, from personal investment and business strategy, to increasing brand awareness and credibility, yet that's exactly what Mark brings to Power Plate," says said Lee Hillman, CEO of Performance Health Systems. "He's a rare individual whose voice resonates with consumers on a truly global level.

"Over the years, Power Plate and vibration training has been validated by medical, academic and exercise science and yet it remains a bit of a mystery to too many people. We believe Mark can play an invaluable role in changing that, and we couldn't be more thrilled to have him on board," he said.

"Mark is so much more than a celebrity investor. He brings a deep understanding of fitness methodology, nutrition and business strategy," said Hillman. "His involvement in our business carries with it an enormous array of possibilities, and we intend to explore them to the fullest."

For Wahlberg, Power Plate is the latest addition to an investment portfolio that includes other fitness-oriented brands and ventures in addition to F45, including Performance-Inspired nutritional products and Municipal sport utility gear.

The actor is well-known for undertaking physical transformations to enable him to play specific roles, including piling on 56lbs of muscle to take him from a low of 165lbs to 221lbs.

His most extreme role to date was as a bodybuilder in the film Pain & Gain.

Wahlberg has 16.3m followers on Instagram and regularly posts details of his workout regime, which includes going to bed at 7.30pm, rising at 2.30am, doing a 90 minute workout starting at 3.40am and with a second workout in the evening.
 


CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - Mark Wahlberg joins Power Plate as stakeholder and brand ambassador...
08 May 2021 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

29 Apr 2021

Mark Wahlberg joins Power Plate as stakeholder and brand ambassador
BY Liz Terry

Mark Wahlberg has invested in Power Plate

Mark Wahlberg has invested in Power Plate
photo: Power Plate/Mark Wahlburg

Actor Mark Wahlberg has officially joined Power Plate as an investor in parent company, Performance Health Systems and brand ambassador for the product. He will also consult on strategy, product and programming development.

Wahlberg has a long history of investing in fitness through his Mark Wahlberg Investment Group, having been an early stakeholder in F45.

He reports having been a Power Plate user for 15 years, saying vibration training plays an important role in his own training and wellness-focused lifestyle.

"The fact Power Plate has been relatively unknown for so long surprised me," said Wahlberg. "I've been a satisfied customer for over a decade, so I decided to get involved in spreading awareness about their game-changing products."

"It's not often you have the opportunity to align with an individual who can impact every facet of a business, from personal investment and business strategy, to increasing brand awareness and credibility, yet that's exactly what Mark brings to Power Plate," says said Lee Hillman, CEO of Performance Health Systems. "He's a rare individual whose voice resonates with consumers on a truly global level.

"Over the years, Power Plate and vibration training has been validated by medical, academic and exercise science and yet it remains a bit of a mystery to too many people. We believe Mark can play an invaluable role in changing that, and we couldn't be more thrilled to have him on board," he said.

"Mark is so much more than a celebrity investor. He brings a deep understanding of fitness methodology, nutrition and business strategy," said Hillman. "His involvement in our business carries with it an enormous array of possibilities, and we intend to explore them to the fullest."

For Wahlberg, Power Plate is the latest addition to an investment portfolio that includes other fitness-oriented brands and ventures in addition to F45, including Performance-Inspired nutritional products and Municipal sport utility gear.

The actor is well-known for undertaking physical transformations to enable him to play specific roles, including piling on 56lbs of muscle to take him from a low of 165lbs to 221lbs.

His most extreme role to date was as a bodybuilder in the film Pain & Gain.

Wahlberg has 16.3m followers on Instagram and regularly posts details of his workout regime, which includes going to bed at 7.30pm, rising at 2.30am, doing a 90 minute workout starting at 3.40am and with a second workout in the evening.



Connect with
Leisure Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Sha debuts new programme to support long-COVID recovery
Sha debuts new programme to support long-COVID recovery   07 May 2021

Sha Wellness Clinic's latest programme targets those suffering with long-term symptoms of COVID-19 – a syndrome clinically referred to as long-COVID. .... more>>
Iceland's new Sky Lagoon has been inspired by indigenous bathing culture
Iceland's new Sky Lagoon has been inspired by indigenous bathing culture   06 May 2021

Attractions and hospitality brand Pursuit has launched Sky Lagoon, a relaxing and restorative geothermal retreat just outside of Reykjavik, situated .... more>>
Cancer patients to be prescribed exercise as part of new approach
Cancer patients to be prescribed exercise as part of new approach   05 May 2021

A new pioneering approach looks to help cancer patients prepare for and respond to treatment by offering them a combination of exercise, nutrition and .... more>>
Peloton agrees deal with consumer safety agency for recall of treadmills following death of child
Peloton agrees deal with consumer safety agency for recall of treadmills following death of child   05 May 2021

Peloton is recalling all of its Tread and Tread+ machines in the US, after striking a deal with the US Consumer Product Safety Commission (CPSC). .... more>>
Ken Campling says Bannatyne is repositioning as a wellness provider – locations with spas are 'much more profitable'
Ken Campling says Bannatyne is repositioning as a wellness provider – locations with spas are 'much more profitable'   05 May 2021

Health club operator Bannatyne is repositioning itself as a wellness provider, as it looks to bounce back from the effects of the pandemic lockdowns. .... more>>
Wales beats England to group exercise reopening as lockdowns ease
Wales beats England to group exercise reopening as lockdowns ease   04 May 2021

Health clubs and leisure centres in Northern Ireland reopened their doors on Friday 30 April, with Welsh facilities welcoming exercisers from today (4 .... more>>
Company profile


Wexer

Our mission at Wexer is to make world-class exercise accessible to everyone by harnessing the power of technology – while ensuring traditional fitness operators remain at the very heart of this experience.

View full profile>>

Catalogue gallery


Featured Supplier

Medical Wellness Congress taps industry luminaries for monthly webinar series

Medical Wellness Congress taps industry luminaries for monthly webinar series

The Medical Wellness Congress (MWC) is committed to bringing inspiring insights from the industry’s best and brightest to its real-time event on 28 and 29 June 2021. More>>




in this issue




Latest jobs

Jobs Search



Self Employed Personal Trainer
Salary: Competitive
Location: Scarborough
Company: Everyone Active
Self Employed Personal Trainer
Salary: Competitive
Location: Malton
Company: Everyone Active
Swimming Teacher
Salary: Competitive hourly rate
Location: Scarborough
Company: Everyone Active
Diary dates
Powered by leisurediary.com




10-14 May 2021

ISPA Stronger Together Summit

Virtual Conference, United States



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Tourism: Right to roam
Sweden is inviting everyone to come and stay – and indulge in a spot of wild camping. Jenny Kaiser from VisitSweden talks about the initiative More>>
  Social good: Spice of life
Oomph! founder Ben Allen is bringing variety to residential homes More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Talking Point: Cruise control
The cruise industry is expanding, but concerns are growing about pollution More>>
  On the cover: AJ Hackett
Bungy, New Zealand More>>


Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd