TRIB3 has launched its own-brand of luxury toiletries
The boutique studio operator partnered with Natural Spa Factory in the venture
The new KLEOS brand aims to provide an ancillary revenue line
The range has been rolled out across its network of studios
Boutique studio operator TRIB3 has launched its own-brand range of luxury toiletries.
The operator, which recently entered the Benelux market by signing a 20-site franchise deal
, said the launch of the KLEOS products is part of a "global expansion of its brand".
Designed in collaboration with Natural Spa Factory, the KLEOS range includes hair care, body wash and skincare products.
With the aim of providing TRIB3 studios with an additional revenue stream, the range of products has now been rolled out across the TRIB3 network as part of the operator's "changing room experience".
KLEOS will form part of TRIB3's on- and offline retail proposition in late Q2 2021.
Future plans also include a dedicated e-commerce platform.
"KLEOS was designed to further enhance our brand proposition for our customers and franchise partners creating a new component to our in-store experience and a further ancillary revenue line by bolstering our onsite retail proposition," TRIB3 said.
"The name KLEOS is derived from Greek Mythology and refers to renown or glory following great deeds in battle.
"This felt like a natural fit for our community of workout warriors who give it their all in our signature 45-minute HIIT classes.
"Our ethos for our workout experience is ‘Prepare, Sweat, Recover’ so being able to introduce KLEOS into the ‘Recover’ phase, with revitalising scents of fig and vanilla, was a natural next step for our brand."