NEWS
Sustainability: circular skincare brand launches with 'buy the product and borrow the packaging' model
POSTED 13 Jul 2021 . BY Megan Whitby
The company is driven by a mission to transform the beauty industry’s response to the accelerating environmental crisis Credit: Ace of Air
Credit: Ace of Air
We created Ace of Air because our planet needs a beauty and wellness brand that fundamentally changes what and how we consume
– Stephanie Stahl
Today’s consumers have high expectations for brands to tackle sustainability head-on.

In early 2021, a new US beauty and wellness brand named Ace of Air raised the bar for the industry by launching with a fully circular shared packaging model which operates with a Buy the Product and Borrow the Packaging scheme.

Ace of Air is co-founded by former Revlon CMO, Stephanie Stahl; supermodel, Petra Nemcova; and founder of merchant banking firm, Three Ocean Partners, David Knowlton.

It launched with eight vegan and cruelty-free skincare and supplement products, priced between US$35-US$85 (€29-€71, £25-£61), in packaging capable of at least 100 uses made from steel, ceramic and Fairtrade rubber.

When purchasing, consumers pay a non-refundable US$2 (€2, £1) fee to rent packaging on top of the products. They must then return their empty containers no later than six months after their order, so Ace of Air can clean, re-fill and re-use them for future orders, or incur a fee of US$25 (€21, £18).

Products are also shipped in a reusable Boomerang Box – which adds a further US$3 (€2, £2) to the bill – which must be returned in 30 days or they’re charged US$20 (€17, £14).

Ultimately, the company is on a mission to transform the beauty industry’s response to the accelerating environmental crisis and encourage consumers to take responsibility for the full life of packaging.

“In 2017, we began creating an uplifting, inclusive brand designed to have a positive impact on people and our planet,” comments Stahl, Ace of Air CEO and co-founder.
“We did this because our planet needs a beauty and wellness brand that fundamentally changes what and how we consume.”

The renting model provides potential inspiration for professional beauty and skincare brands wishing to seriously integrate sustainability.

And with major brands such as ESPA recently getting on board with product return and recycle schemes, it seems only a matter of time until these models become standard practice.

Such models allow brands not only to help consumers build awareness of responsible consumption but also helps to distinguish themselves in a saturated market where green-washing is rife.

In future, spa operators could also run similar product return and recycle schemes through their retail boutiques.

To read the whole story, head to the most recent issue of Spa Business.
 


CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - Sustainability: circular skincare brand launches with 'buy the product and borrow the packaging' model...
02 Aug 2021 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

13 Jul 2021

Sustainability: circular skincare brand launches with 'buy the product and borrow the packaging' model
BY Megan Whitby

The company is driven by a mission to transform the beauty industry’s response to the accelerating environmental crisis

The company is driven by a mission to transform the beauty industry’s response to the accelerating environmental crisis
photo: Ace of Air

Today’s consumers have high expectations for brands to tackle sustainability head-on.

In early 2021, a new US beauty and wellness brand named Ace of Air raised the bar for the industry by launching with a fully circular shared packaging model which operates with a Buy the Product and Borrow the Packaging scheme.

Ace of Air is co-founded by former Revlon CMO, Stephanie Stahl; supermodel, Petra Nemcova; and founder of merchant banking firm, Three Ocean Partners, David Knowlton.

It launched with eight vegan and cruelty-free skincare and supplement products, priced between US$35-US$85 (€29-€71, £25-£61), in packaging capable of at least 100 uses made from steel, ceramic and Fairtrade rubber.

When purchasing, consumers pay a non-refundable US$2 (€2, £1) fee to rent packaging on top of the products. They must then return their empty containers no later than six months after their order, so Ace of Air can clean, re-fill and re-use them for future orders, or incur a fee of US$25 (€21, £18).

Products are also shipped in a reusable Boomerang Box – which adds a further US$3 (€2, £2) to the bill – which must be returned in 30 days or they’re charged US$20 (€17, £14).

Ultimately, the company is on a mission to transform the beauty industry’s response to the accelerating environmental crisis and encourage consumers to take responsibility for the full life of packaging.

“In 2017, we began creating an uplifting, inclusive brand designed to have a positive impact on people and our planet,” comments Stahl, Ace of Air CEO and co-founder.
“We did this because our planet needs a beauty and wellness brand that fundamentally changes what and how we consume.”

The renting model provides potential inspiration for professional beauty and skincare brands wishing to seriously integrate sustainability.

And with major brands such as ESPA recently getting on board with product return and recycle schemes, it seems only a matter of time until these models become standard practice.

Such models allow brands not only to help consumers build awareness of responsible consumption but also helps to distinguish themselves in a saturated market where green-washing is rife.

In future, spa operators could also run similar product return and recycle schemes through their retail boutiques.

To read the whole story, head to the most recent issue of Spa Business.



Connect with
Leisure Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
ukactive: government’s Disability Strategy "falls short"
ukactive: government’s Disability Strategy   30 Jul 2021

Industry body ukactive has joined the chorus of organisations across a number of sectors calling the government's new National Disability Strategy a .... more>>
BestFit continues on the acquisition trail – buys EuroFit
BestFit continues on the acquisition trail – buys EuroFit   30 Jul 2021

German fitness operator BestFit Group has acquired regional gym chain EuroFit for an undisclosed sum. The deal will see BestFit add all five .... more>>
Preidlhof celebrates the healing power of silence with five new journeys
Preidlhof celebrates the healing power of silence with five new journeys   30 Jul 2021

Italian destination spa Preidlhof in South Tyrol has been certified as a “Quiet Stay” by Quiet Parks International, a non-profit organisation .... more>>
Jorvik's global art project will connect 14 cities
Jorvik's global art project will connect 14 cities   29 Jul 2021

The Jorvik Group has launched a major global art project which will connect 14 cities around the world. Working in partnership with the York Guild .... more>>
Waldorf Astoria Maldives’ spa launches new Aqua Wellness Centre and hydrotherapy programming
Waldorf Astoria Maldives’ spa launches new Aqua Wellness Centre and hydrotherapy programming   29 Jul 2021

Waldorf Astoria Maldives Ithaafushi has upgraded its spa with a new Aqua Wellness Centre to enhance guests’ wellness journey. The 7,735sq ft Aqua .... more>>
Pandemic’s impact on US spa industry highlighted in ISPA’s 2021 Industry Study
Pandemic’s impact on US spa industry highlighted in ISPA’s 2021 Industry Study   29 Jul 2021

The International Spa Association (ISPA) has released the full findings of the 2021 ISPA US Spa Industry Study, marking the 22nd anniversary of this .... more>>
Company profile


miha bodytec

Founded in 2007 in Gersthofen, Germany, miha bodytec is the market-leading supplier of Electro Muscle Stimulation (EMS) equipment.

View full profile>>

Catalogue gallery


Featured Supplier

HydraFacial: more than just a device

HydraFacial: more than just a device

HydraFacial works in harmony with topical skincare lines and treatment services already carried in the spa, naturally increasing post-treatment retail sales for your chosen brand partners. More>>




in this issue

• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources



Latest jobs

Jobs Search



Duty Manager
Salary: Competitive
Location: Buckingham
Company: Everyone Active
General Manager
Salary: Competitive
Location: Stockton-on-Tees, UK
Company: truGym
Fitness & Duty Manager
Salary: Competitive
Location: Buckingham
Company: Everyone Active
Diary dates
Powered by leisurediary.com

02-03 Aug 2021

Spa Life International (UK)

The Woodlands Conference Centre, Wyboston, United Kingdom



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Profile: Stephen Hulme
We look back on the career of Everyone Active CEO Stephen Hulme More>>
  Arts & Culture: The show must go on
When austerity hits hard, UK theatres adapt and get creative More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Interview: Tony Butler
Derby Museums Trust executive director delivers social justice in museums More>>
  New opening: Future of leisure
Selby Summit focuses on activity, not sport. Is it a new era for leisure centres? More>>


Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd