NEWS
Merlin hits the market with surge of new openings
POSTED 14 Jul 2021 . BY Tom Walker
Merlin has opened its much-anticipated Legoland New York Resort Credit: Merlin Entertainments/Legoland
Merlin opens its much-anticipated Legoland New York Resort and Legoland water park at Gardaland, Italy
The new openings are accompanied by a number of new future projects
As well as a huge Peppa Pig resort in China, Merlin is currently on site building a Peppa Pig theme park in Orlando
There are also plans for a number of Madame Tussauds openings over the next 12 months
Merlin Entertainments has been busy with a raft of new openings and future project announcements, as the global visitor attractions industry begins to emerge from COVID-19 lockdowns and restrictions.

This month, Merlin has opened its much-anticipated Legoland New York Resort, with all seven of its lands available for visitors. The park's 250-bedroom hotel is set to open on 6 August.

The operator also opened the first ever European Legoland Water Park this month, located inside the Gardaland theme park in Italy.

The new addition features water-based activities – including slides, pools, rafts, and a water play complex featuring Lego brands – and Italy’s first Lego Miniland, with Lego versions of iconic Italian monuments made from over 4.9 million bricks.

The openings will continue throughout the year and will include the launch of a Madame Tussauds attraction in Dubai.

Located next to Ain Dubai, the world’s largest observation wheel, Madame Tussauds Dubai will feature 60 global stars, including 16 brand new wax figures from the Middle East region.

There are also a number of future projects in the Merlin pipeline.

These include the world's first standalone Peppa Pig resort in Sichuan, China, which will be established in partnership with toy giant Hasbro and a number of local partners – including the Meishan Administration Committee of Sichuan Tianfu New Area, Zhongjun Tianxin (Beijing) Investment Co and Chengdu Excellent City Property.

The resort will include a Peppa Pig Theme Park, a Peppa Pig Hotel, as well as a brand-new SEA LIFE aquarium positioned adjacent to the park.

Construction is due to begin in July 2021, and the Resort is expected to open in 2024, with Merlin and its Chinese partners dedicated to developing the attraction into a global flagship resort.

Mark Fisher, chief development officer for Merlin, said: “Peppa Pig is a global star among preschoolers, and we are working with Hasbro to bring the excitement and fun of Peppa and her friends to the world’s first standalone Peppa Pig Resort in Sichuan.

"We have already had great success with our immersive Peppa Pig World of Play attractions in both Asia and the US, and the new resort will be a destination for both domestic visitors and international tourists.

"The Merlin team look forward to working with our partners to develop the creative concept design for the Peppa Pig Resort and making it a reality, marking a significant milestone for Merlin’s presence in the Chinese market.”

Separately, Merlin is currently on site at the Legoland Florida Resort in the US, working on the first ever stand-alone Peppa Pig theme park.

Set to open in 2022, the park will be separately ticketed from the Legoland attraction and will feature multiple rides, interactive attractions, themed play-scapes and water play areas and daily live shows.

In addition, Merlin is working on a new Madame Tussauds attraction in the Hungarian capital Budapest (set to open in 2022).

It has also signed a deal to open a 3,000sq ft Legoland Discovery Centre in the Belgian capital city Brussels in 2022.
 


CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - Merlin hits the market with surge of new openings...
19 Apr 2024 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

14 Jul 2021

Merlin hits the market with surge of new openings
BY Tom Walker

Merlin has opened its much-anticipated Legoland New York Resort

Merlin has opened its much-anticipated Legoland New York Resort
photo: Merlin Entertainments/Legoland

Merlin Entertainments has been busy with a raft of new openings and future project announcements, as the global visitor attractions industry begins to emerge from COVID-19 lockdowns and restrictions.

This month, Merlin has opened its much-anticipated Legoland New York Resort, with all seven of its lands available for visitors. The park's 250-bedroom hotel is set to open on 6 August.

The operator also opened the first ever European Legoland Water Park this month, located inside the Gardaland theme park in Italy.

The new addition features water-based activities – including slides, pools, rafts, and a water play complex featuring Lego brands – and Italy’s first Lego Miniland, with Lego versions of iconic Italian monuments made from over 4.9 million bricks.

The openings will continue throughout the year and will include the launch of a Madame Tussauds attraction in Dubai.

Located next to Ain Dubai, the world’s largest observation wheel, Madame Tussauds Dubai will feature 60 global stars, including 16 brand new wax figures from the Middle East region.

There are also a number of future projects in the Merlin pipeline.

These include the world's first standalone Peppa Pig resort in Sichuan, China, which will be established in partnership with toy giant Hasbro and a number of local partners – including the Meishan Administration Committee of Sichuan Tianfu New Area, Zhongjun Tianxin (Beijing) Investment Co and Chengdu Excellent City Property.

The resort will include a Peppa Pig Theme Park, a Peppa Pig Hotel, as well as a brand-new SEA LIFE aquarium positioned adjacent to the park.

Construction is due to begin in July 2021, and the Resort is expected to open in 2024, with Merlin and its Chinese partners dedicated to developing the attraction into a global flagship resort.

Mark Fisher, chief development officer for Merlin, said: “Peppa Pig is a global star among preschoolers, and we are working with Hasbro to bring the excitement and fun of Peppa and her friends to the world’s first standalone Peppa Pig Resort in Sichuan.

"We have already had great success with our immersive Peppa Pig World of Play attractions in both Asia and the US, and the new resort will be a destination for both domestic visitors and international tourists.

"The Merlin team look forward to working with our partners to develop the creative concept design for the Peppa Pig Resort and making it a reality, marking a significant milestone for Merlin’s presence in the Chinese market.”

Separately, Merlin is currently on site at the Legoland Florida Resort in the US, working on the first ever stand-alone Peppa Pig theme park.

Set to open in 2022, the park will be separately ticketed from the Legoland attraction and will feature multiple rides, interactive attractions, themed play-scapes and water play areas and daily live shows.

In addition, Merlin is working on a new Madame Tussauds attraction in the Hungarian capital Budapest (set to open in 2022).

It has also signed a deal to open a 3,000sq ft Legoland Discovery Centre in the Belgian capital city Brussels in 2022.



Connect with
Leisure Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Missed FIBO? Catch up with the HCM roundup
Missed FIBO? Catch up with the HCM roundup   19 Apr 2024

The HCM team were busy at the recent FIBO Global Fitness event in Cologne, Germany, distributing a special FIBO edition of HCM in .... more>>
Xplor kicks off international expansion for its Mariana Tek software with 1Rebel deal
Xplor kicks off international expansion for its Mariana Tek software with 1Rebel deal   18 Apr 2024

Atlanta-based boutique fitness software company, Xplor Mariana Tek, has kicked off a push for international expansion with a move into the UK market. .... more>>
US named world’s largest wellness economy, reaching US$1.8 trillion valuation
US named world’s largest wellness economy, reaching US$1.8 trillion valuation   18 Apr 2024

The Global Wellness Institute (GWI) has released new data on the US’ wellness economy, valuing it at US$1.8 trillion. According to the .... more>>
Remedy Place to launch two new social wellness clubs annually as part of rollout strategy
Remedy Place to launch two new social wellness clubs annually as part of rollout strategy   17 Apr 2024

Remedy Place, a US-based social wellness club brand, is poised for steady expansion in the coming years, with plans to open two new clubs annually .... more>>
Planet Fitness reveals Colleen Keating as its next CEO
Planet Fitness reveals Colleen Keating as its next CEO   16 Apr 2024

Planet Fitness has a new CEO – Colleen Keating. She will take up the position on 10 June. The announcement follows a search which began with the .... more>>
Clinique La Prairie to operate health resort at Tri Vananda in Phuket
Clinique La Prairie to operate health resort at Tri Vananda in Phuket   16 Apr 2024

Swiss longevity brand Clinique La Prairie (CLP) has inked a deal with Montara Hospitality Group to operate a resort at Tri Vananda – a purpose-built .... more>>
Company profile


Hydrafacial

Founded in 1997, Hydrafacial has grown to become one of the world’s leading skin health brands.

View full profile>>

Catalogue gallery


Featured Supplier

Elevate your spa business: master global standards and thrive in Saudi Arabia's tourism boom

Elevate your spa business: master global standards and thrive in Saudi Arabia's tourism boom

Discover how to prepare your spa or wellness facility for the influx of international guests and meet global standards as tourism in Saudi Arabia surges. More>>




in this issue

• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources



Latest jobs

Jobs Search



Team Leader (Harrow School Fitness Club)
Salary: £13.71 per hour
Location: Harrow on the Hill, Harrow, UK
Company: Harrow School
Centre Manager
Salary: £40,221 - £42,403pa + pension + benefits
Location: Exeter, UK
Company: Exeter City Council
Director of Operations
Salary: £61,000 - £64,000 + exceptional pension + excellent benefits
Location: Luton, UK
Company: Active Luton
Diary dates
Powered by leisurediary.com




21-21 Apr 2024

Below the Belt Melbourne Pedalthon

Sandown Racecourse , Springvale , Australia







Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd