NEWS
Pandemic’s impact on US spa industry highlighted in ISPA’s 2021 Industry Study
POSTED 29 Jul 2021 . BY Megan Whitby
Findings show that, despite the economic hardships endured by many spas in 2020, the average price per spa service actually increased by two per cent Credit: Shutterstock/UfaBizPhoto
This study is critical not only to understanding the pandemic’s effects on the US spa industry but also to measuring its recovery as we move forward
– Colin McIlheney
The International Spa Association (ISPA) has released the full findings of the 2021 ISPA US Spa Industry Study, marking the 22nd anniversary of this annual research initiative.

Following an initial preview of the research at ISPA’s Stronger Together Summit in May, the 85-page report is now available for all ISPA members.

The 2021 study captured the impact that the COVID-19 pandemic had on the US Spa Industry in 2020, including its effect on revenues and spa visits, both of which fell by more than 35 per cent.

The total number of US spa employees dipped by just over 20 per cent.

The total number of spa locations, however, dropped by only about four per cent, while revenue per spa visit fell just two dollars to US$97.50 (€82.12, £69.85).

“As expected, this year’s study reveals the scope of the challenge spas have faced throughout the pandemic, but it also illustrates the industry’s resourcefulness and innovative spirit,” said ISPA president Lynne McNees.

“Spas have worked tirelessly to continue safely serving guests, and recent indications of exceptionally high demand leave us confident in a strong recovery throughout 2021 and beyond.”

As in previous years, the ISPA Foundation commissioned PricewaterhouseCoopers (PwC) to conduct the study, which surveyed more than 2,000 US spa professionals.

In addition to revealing the pandemic’s economic impact, the study’s findings highlight the many ways spas adapted as they strove to reopen and resume safely serving guests, including:

  • The development of new spa menus (42 per cent)

  • Outdoor or curbside treatments (40 per cent)

  • Touchless treatments (21 per cent).


Findings also indicate that, despite the economic hardships endured by many spas in 2020, the average price per spa service actually increased by two per cent, indicating demand for spa services remains strong.

“This year’s edition of the study is critical not only to understanding the pandemic’s effects on the US spa industry but also to measuring its recovery as we move forward,” said PwC global research director Colin McIlheney.

“The study’s findings provide a clear picture of a challenging moment in time for the industry, but taken in context, they also suggest that the industry is in a position to recover well throughout 2021 and into 2022.”
RELATED STORIES
Research: More than a third of recent study's respondents still see a stigma attached to men visiting spas


Destination spa operator Champneys has revealed results from a 2021 survey of 1,000 UK males investigating the misconceptions around men, self-care and spas.
FEATURE: News report: ISPA's Big Five


ISPA's 2021 study gives the clearest picture to date of how COVID-19 has affected spa businesses in the US
Patrick Huey and Lynne McNees share top highlights from ISPA summit


Throughout the pandemic, the International Spa Association (ISPA) has championed the strength of the spa community and strived to support, inform and inspire the industry as it grapples with the new challenges of operating in a COVID-19 landscape.
How can spas reimagine the future? Asks ISPA keynote Seth Mattison


COVID-19 has presented our industry with a chance to reinvent itself, said thought leader Seth Mattison at ISPA's Stronger Together Summit.
 


CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - Pandemic’s impact on US spa industry highlighted in ISPA’s 2021 Industry Study...
27 Sep 2021 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

29 Jul 2021

Pandemic’s impact on US spa industry highlighted in ISPA’s 2021 Industry Study
BY Megan Whitby

Findings show that, despite the economic hardships endured by many spas in 2020, the average price per spa service actually increased by two per cent

Findings show that, despite the economic hardships endured by many spas in 2020, the average price per spa service actually increased by two per cent
photo: Shutterstock/UfaBizPhoto

The International Spa Association (ISPA) has released the full findings of the 2021 ISPA US Spa Industry Study, marking the 22nd anniversary of this annual research initiative.

Following an initial preview of the research at ISPA’s Stronger Together Summit in May, the 85-page report is now available for all ISPA members.

The 2021 study captured the impact that the COVID-19 pandemic had on the US Spa Industry in 2020, including its effect on revenues and spa visits, both of which fell by more than 35 per cent.

The total number of US spa employees dipped by just over 20 per cent.

The total number of spa locations, however, dropped by only about four per cent, while revenue per spa visit fell just two dollars to US$97.50 (€82.12, £69.85).

“As expected, this year’s study reveals the scope of the challenge spas have faced throughout the pandemic, but it also illustrates the industry’s resourcefulness and innovative spirit,” said ISPA president Lynne McNees.

“Spas have worked tirelessly to continue safely serving guests, and recent indications of exceptionally high demand leave us confident in a strong recovery throughout 2021 and beyond.”

As in previous years, the ISPA Foundation commissioned PricewaterhouseCoopers (PwC) to conduct the study, which surveyed more than 2,000 US spa professionals.

In addition to revealing the pandemic’s economic impact, the study’s findings highlight the many ways spas adapted as they strove to reopen and resume safely serving guests, including:

  • The development of new spa menus (42 per cent)

  • Outdoor or curbside treatments (40 per cent)

  • Touchless treatments (21 per cent).


Findings also indicate that, despite the economic hardships endured by many spas in 2020, the average price per spa service actually increased by two per cent, indicating demand for spa services remains strong.

“This year’s edition of the study is critical not only to understanding the pandemic’s effects on the US spa industry but also to measuring its recovery as we move forward,” said PwC global research director Colin McIlheney.

“The study’s findings provide a clear picture of a challenging moment in time for the industry, but taken in context, they also suggest that the industry is in a position to recover well throughout 2021 and into 2022.”



Connect with
Leisure Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Xponential Fitness takes Rumble to Australia with master franchise deal
Xponential Fitness takes Rumble to Australia with master franchise deal   27 Sep 2021

Boxing-inspired fitness operator Rumble has signed a master franchise agreement in Australia, which could see at least 100 studios open in the country .... more>>
Fittr raises US$11.5m In Series A round to grow its digital services
Fittr raises US$11.5m In Series A round to grow its digital services   27 Sep 2021

Digital health and fitness platform Fittr has raised US$11.5m in a Series A funding round. The investment was led by Dream Capital – the Corporate .... more>>
Pullman Hotels and Les Mills launch new boutique offering driven by team of global fitness ambassadors
Pullman Hotels and Les Mills launch new boutique offering driven by team of global fitness ambassadors   27 Sep 2021

Hotel giant Accor has launched a new bespoke, premium fitness service for its upmarket Pullman Hotels & Resorts. The new Pullman Fitness Squad .... more>>
Report: Leisure shift drives wellness real estate during the pandemic
Report: Leisure shift drives wellness real estate during the pandemic   24 Sep 2021

Hotels with wellness revenues exceeding US$1m (€852,700, £731,700) generated nearly 75 per cent more in total revenue per available room (TRevPAR) in .... more>>
Canyon Ranch’s first urban wellness club to debut in Texas in 2023
Canyon Ranch’s first urban wellness club to debut in Texas in 2023   23 Sep 2021

US wellness lifestyle brand Canyon Ranch is curating a members-only urban wellness club concept to help its guests lead healthier happier lives. .... more>>
Study: focus on fitness, not weight loss, to cut dangers of obesity
Study: focus on fitness, not weight loss, to cut dangers of obesity   23 Sep 2021

People should concentrate on exercise and staying fit – rather than dieting and weight loss – when it comes to cutting the risks of living with .... more>>
Company profile


EGYM UK Ltd

EGYM is a global fitness technology leader, providing a network of fitness facility partners with intelligent workout solutions built on a robust ecosystem of connected gym equipment and software.

View full profile>>

Catalogue gallery


Featured Supplier

Your spa’s (financial) health matters too!

Your spa’s (financial) health matters too!

Spas are so focused on the health of their guests and staff that they often neglect their own financial health. More>>




in this issue

• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources



Latest jobs

Jobs Search



Contract Fitness Manager
Salary: Competitive
Location: Meadowside
Company: Everyone Active
Assistant Operations and Events Manager
Salary: £23,000
Location: Sheffield, UK
Company: Sheffield City Trust
Receptionist
Salary: Competitive
Location: Pimlico, London
Company: Everyone Active
Diary dates
Powered by leisurediary.com

27-28 Sep 2021

Sothys International Summit 2021

Online,



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Interview: Louis D’Amore
Louis D’Amore on the work of the International Institute for Peace through Tourism More>>
  Profile: Aaron Simpson
Quintessentially is an exclusive concierge service for some of the world’s richest people. Co-founder Aaron Simpson reveals what wealthy people want More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  New opening: Future of leisure
Selby Summit focuses on activity, not sport. Is it a new era for leisure centres? More>>
  Editor’s letter: Failing the elderly
Liz Terry shares her thoughts More>>


Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd