NEWS
World’s first UNESCO digital trail launches in Scotland
POSTED 21 Oct 2021 . BY Tom Walker
The trail was launched by Tourism Minister Ivan McKee (second from left) and VisitScotland Credit: VisitScotland
Scotland launches world's first UNESCO digital trail
Online initiative connects the country’s 13 place-based UNESCO designations
Trail has been designed to help boost Scotland’s status as a world-leading tourism destination
Will encourage visitors to make sustainable travel choices
Scotland's UNESCO World Heritage Sites are being brought together through the world’s first ever UNESCO digital trail.

The trail connects the country’s 13 place-based UNESCO designations, including World Heritage Sites, Biospheres, Global Geoparks and Creative Cities to form a dedicated digital trail.

Designed to boost Scotland’s world-leading tourism credentials, the trail encourages visitors to stay longer and visit all year round by taking them on a cultural journey across the country, experiencing everything from history to science, music, design and literature to nature and cityscapes.

It will also encourage visitors to make sustainable travel choices, explore more widely and, in turn, contribute to the sustainable quality of life of those communities surrounding the designated sites.

Scotland is the first nation in the world to create such an initiative.

Developed through a unique partnership between VisitScotland, the Scottish Government, the UK National Commission for UNESCO Historic Environment Scotland, NatureScot, the National Trust for Scotland and Scotland’s 13 UNESCO designations, the project has received £360,000 funding from the Scottish Government to support the strategy for the sustainable recovery of Scottish tourism.

The digital trail is available through the VisitScotland.com website.

Ivan McKee, Tourism Minister, said: "Scotland has always been a pioneering nation and I’m thrilled to see we’re leading the way with the world’s first UNESCO digital trail.

"Tourism is key to Scotland’s economy and as we begin to recover from the pandemic, this collaboration could not be more timely.

"The trail will help to attract and welcome both domestic and international visitors again, by showcasing Scotland’s unique cultural heritage and many UNESCO sites.

"As we approach COP26, I’m pleased to see that the UNESCO trail has sustainability at its core and will help visitors make responsible and sustainable choices by highlighting green accredited businesses and promoting environmentally friendly travel."

To access the trail, click here for the VisitScotland.com website.

The trail is the latest sign that tourism trails are becoming a trend in the industry.

Others include the Wild Atlantic Way – a 2,500km coastal route in western Ireland – and the Wales Coast Path, a designated long-distance trail which follows, or runs close to, the coastline of Wales.

To read an article on the Wild Atlantic Way, click here for Attractions management Issue 1/2016.

 


CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - World’s first UNESCO digital trail launches in Scotland ...
02 Dec 2021 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

21 Oct 2021

World’s first UNESCO digital trail launches in Scotland
BY Tom Walker

The trail was launched by Tourism Minister Ivan McKee (second from left) and VisitScotland

The trail was launched by Tourism Minister Ivan McKee (second from left) and VisitScotland
photo: VisitScotland

Scotland's UNESCO World Heritage Sites are being brought together through the world’s first ever UNESCO digital trail.

The trail connects the country’s 13 place-based UNESCO designations, including World Heritage Sites, Biospheres, Global Geoparks and Creative Cities to form a dedicated digital trail.

Designed to boost Scotland’s world-leading tourism credentials, the trail encourages visitors to stay longer and visit all year round by taking them on a cultural journey across the country, experiencing everything from history to science, music, design and literature to nature and cityscapes.

It will also encourage visitors to make sustainable travel choices, explore more widely and, in turn, contribute to the sustainable quality of life of those communities surrounding the designated sites.

Scotland is the first nation in the world to create such an initiative.

Developed through a unique partnership between VisitScotland, the Scottish Government, the UK National Commission for UNESCO Historic Environment Scotland, NatureScot, the National Trust for Scotland and Scotland’s 13 UNESCO designations, the project has received £360,000 funding from the Scottish Government to support the strategy for the sustainable recovery of Scottish tourism.

The digital trail is available through the VisitScotland.com website.

Ivan McKee, Tourism Minister, said: "Scotland has always been a pioneering nation and I’m thrilled to see we’re leading the way with the world’s first UNESCO digital trail.

"Tourism is key to Scotland’s economy and as we begin to recover from the pandemic, this collaboration could not be more timely.

"The trail will help to attract and welcome both domestic and international visitors again, by showcasing Scotland’s unique cultural heritage and many UNESCO sites.

"As we approach COP26, I’m pleased to see that the UNESCO trail has sustainability at its core and will help visitors make responsible and sustainable choices by highlighting green accredited businesses and promoting environmentally friendly travel."

To access the trail, click here for the VisitScotland.com website.

The trail is the latest sign that tourism trails are becoming a trend in the industry.

Others include the Wild Atlantic Way – a 2,500km coastal route in western Ireland – and the Wales Coast Path, a designated long-distance trail which follows, or runs close to, the coastline of Wales.

To read an article on the Wild Atlantic Way, click here for Attractions management Issue 1/2016.




Connect with
Leisure Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Boxx launches punchbag with smart tracker
Boxx launches punchbag with smart tracker   01 Dec 2021

Boxx has launched a new generation punch bag and smart punch trackers that work with an app to bring expert training, tracking and studio-quality .... more>>
GWI and BBC to co-produce film series demystifying wellness
GWI and BBC to co-produce film series demystifying wellness   01 Dec 2021

The Global Wellness Institute (GWI) and BBC Storyworks have struck up a partnership to create a digital film series exploring the true meaning of .... more>>
GWI report: global wellness economy will be worth nearly US$7trn by 2025
GWI report: global wellness economy will be worth nearly US$7trn by 2025   01 Dec 2021

The global wellness economy will grow by 9.9 per cent annually and reach nearly US$7trn by 2025, according to new research by the Global Wellness .... more>>
New initiative will get neurodivergent people into fitness
New initiative will get neurodivergent people into fitness
  01 Dec 2021

Inclusive Fitness Boston, a health club created specifically for those with disabilities and their families, is launching a new programme to provide .... more>>
Does the fitness industry support equality and diversity? WIFA research seeks to raise the game
Does the fitness industry support equality and diversity? WIFA research seeks to raise the game   30 Nov 2021

The Women in Fitness Association (WIFA), is partnering with Sport Alliance to undertake a survey on gender diversity, equity, equality and inclusion .... more>>
Pop-up stadium built with shipping containers opens ahead of 2022 World Cup
Pop-up stadium built with shipping containers opens ahead of 2022 World Cup   30 Nov 2021

A fully demountable stadium, designed by Fenwick Iribarren Architects and built from shipping containers, is now open and ready to host games during .... more>>
Company profile


Pulse Fitness

With an award-winning portfolio of over 450 pieces of cutting-edge, premium fitness equipment, Pulse Fitness is unique in its position as the only company to research, design, develop and build technologically advanced equipment in the UK.

View full profile>>

Catalogue gallery


Featured Supplier

INTEGRATE INNOVATE INVIGORATE with Power Plate

INTEGRATE INNOVATE INVIGORATE with Power Plate

Moving into a new era of health and wellness, Power Plate has extended their popular Black edition range to enable health clubs and fitness studios to integrate vibration training seamlessly into their facilities. More>>




in this issue

• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources



Latest jobs

Jobs Search



Digital Marketing Assistant
Salary: Competitive
Location: Nationwide
Company: Everyone Active
Membership Consultant
Salary: Competitive salary plus benefits
Location: Middlesbrough, UK
Company: Everyone Active
Team Leader
Salary: Competitive salary + excellent benefits
Location: Solihull, UK
Company: Everyone Active
Diary dates
Powered by leisurediary.com




29 Nov - 02 Dec 2021

Piscina & Wellness Barcelona

Gran Via Exhibition Centre, Barcelona, Spain



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Interview: Katy Bowman
In her latest book, the biomechanist and author explains why we need to widen our spectrum of movement and connect with our inner hunter-gatherer More>>
  Editor’s letter: Mental health
Liz Terry shares her thoughts More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Social good: Winds of change
Learn about the Change Foundation and the opportunities it creates More>>
  Visitor profiles: Beyond demographics
Gerri Morris, of Morris Hargreaves McIntyre, on defining cultural consumers More>>


Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd