NEWS
Patrizia Bortolin joins WFTA to champion wellness food tourism
POSTED 20 Jan 2022 . BY Megan Whitby
Patrizia Bortolin is the spa director at wellness destination Preidlhof in South Tyrol, Italy
It’s time for hotels to invest in cross-functional training between wellness experts and F&B departments
– Patrizia Bortolin
The World Food Travel Association (WFTA) has named Preidlhof’s spa director and transformational wellness coach Patrizia Bortolin its global co-ambassador for wellness tourism.

Launched in 2001, the WFTA is a non-profit organisation with a mission to preserve and promote culinary cultures through hospitality and tourism.

Bortolin is keen to raise greater awareness about the benefits of the Mediterranean lifestyle, its food and culture, the joy of cooking and eating more mindfully.

“It’s time for hotels to invest in cross-functional training between wellness experts and F&B departments, and to use the art of eating to get healthier in a happier way, while also expanding new skills and motivation for everyone,” she says.

Bortolin’s new role includes serving as a liaison between the WFTA and the hospitality and wellness industry on a global level.

This will involve identifying and supporting gastronomy tourism development projects that integrate wellness, as well as ways for the WFTA to assist with the development of those programmes, certifications and new projects.

She’ll also share information and insights about wellness food tourism and culinary culture with the association, as well as hold seminars or training webinars with professionals.

Bortolin’s ultimate goal is to make sustainable wellness more integral to food tourism and the hospitality offering.

“This wonderful role brings together two of my greatest passions – food and travel – and there are opportunities to make wellness much more integral to the experience of both,” she adds.

“We have some exciting projects planned!”

Bortolin first learnt how to cook authentic healing food and use food as a spiritual path at her favourite Ashram in India. Since then, she’s incorporated this approach into her daily life and wellness strategies.

Trained in mindful eating and psycho-aromatherapy, Bortolin has previously created and led food-focused wellness classes in an aim to make wellness and healthy eating more meaningful and sustainable.

“So much creativity and so many health benefits can be released through cooking and tasting food more mindfully.”
RELATED STORIES
  400-year-old mineral spring will power Preidlhof’s €2m medicinal bath experience


Destination spa and health resort Preidlhof in Naturno, South Tyrol, is on the cusp of introducing a new medicinal bathing offering, following a five-year project.
  Preidlhof celebrates the healing power of silence with five new journeys


Italian destination spa Preidlhof in South Tyrol has been certified as a “Quiet Stay” by Quiet Parks International, a non-profit organisation committed to the preservation of quiet places for over 50 years.
  Research: Study finds powerful links between gut microbiome, diet and long-term health


New research indicates we have control over our gut microbiome and can positively impact our future health outcomes by changing what we eat.
  Preidlhof reopens in Italy with refreshed wellness offering and spa updates


Italian destination spa Preidlhof in South Tyrol is welcoming back guests with new retreats, signature rituals, specialist therapists and freshly renovated spa areas.
 


CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - Patrizia Bortolin joins WFTA to champion wellness food tourism ...
29 May 2022 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

20 Jan 2022

Patrizia Bortolin joins WFTA to champion wellness food tourism
BY Megan Whitby

Patrizia Bortolin is the spa director at wellness destination Preidlhof in South Tyrol, Italy

Patrizia Bortolin is the spa director at wellness destination Preidlhof in South Tyrol, Italy

The World Food Travel Association (WFTA) has named Preidlhof’s spa director and transformational wellness coach Patrizia Bortolin its global co-ambassador for wellness tourism.

Launched in 2001, the WFTA is a non-profit organisation with a mission to preserve and promote culinary cultures through hospitality and tourism.

Bortolin is keen to raise greater awareness about the benefits of the Mediterranean lifestyle, its food and culture, the joy of cooking and eating more mindfully.

“It’s time for hotels to invest in cross-functional training between wellness experts and F&B departments, and to use the art of eating to get healthier in a happier way, while also expanding new skills and motivation for everyone,” she says.

Bortolin’s new role includes serving as a liaison between the WFTA and the hospitality and wellness industry on a global level.

This will involve identifying and supporting gastronomy tourism development projects that integrate wellness, as well as ways for the WFTA to assist with the development of those programmes, certifications and new projects.

She’ll also share information and insights about wellness food tourism and culinary culture with the association, as well as hold seminars or training webinars with professionals.

Bortolin’s ultimate goal is to make sustainable wellness more integral to food tourism and the hospitality offering.

“This wonderful role brings together two of my greatest passions – food and travel – and there are opportunities to make wellness much more integral to the experience of both,” she adds.

“We have some exciting projects planned!”

Bortolin first learnt how to cook authentic healing food and use food as a spiritual path at her favourite Ashram in India. Since then, she’s incorporated this approach into her daily life and wellness strategies.

Trained in mindful eating and psycho-aromatherapy, Bortolin has previously created and led food-focused wellness classes in an aim to make wellness and healthy eating more meaningful and sustainable.

“So much creativity and so many health benefits can be released through cooking and tasting food more mindfully.”



Connect with
Leisure Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
New ISPA research shines spotlight on consumers' spa habits and concerns
New ISPA research shines spotlight on consumers' spa habits and concerns   27 May 2022

The International Spa Association (ISPA) Foundation has released the 11th volume of its Consumer Snapshot initiative titled New Era, New .... more>>
Science Museum's major exhibition on cancer opens to the public
Science Museum's major exhibition on cancer opens to the public   26 May 2022

A major free exhibition on the treatment and understanding of cancer has opened at the Science Museum in London, UK. Described as a "world-first", .... more>>
GSN Planet develops app to help spas monitor and improve sustainability credentials
GSN Planet develops app to help spas monitor and improve sustainability credentials   25 May 2022

Spa teams can now measure and improve their sustainability credentials following the launch of Green Spa Network (GSN) Planet’s new sustainability .... more>>
Fairmont signals entry into Japan with plans for urban retreat in Tokyo
Fairmont signals entry into Japan with plans for urban retreat in Tokyo   24 May 2022

Hospitality giant Accor and Japan-based real estate company Nomura Real Estate Development have unveiled plans to open a Fairmont property in Tokyo in .... more>>
Studio Apostoli brings the outdoors in for nature-centric spa project in Hudson Valley
Studio Apostoli brings the outdoors in for nature-centric spa project in Hudson Valley   24 May 2022

International spa and wellness design firm Studio Apostoli is realising a new private members’ spa in New York’s verdant Hudson Valley. The studio .... more>>
GWI spotlights country-specific wellness economy data with new Geography of Wellness microsite
GWI spotlights country-specific wellness economy data with new Geography of Wellness microsite   23 May 2022

The Global Wellness Institute (GWI) has launched the Geography of Wellness microsite to showcase different countries’ wellness economies. The new .... more>>
Company profile


Physical Company

Physical Company’s mission statement is ‘First for Fitness Solutions’ – a statement that reflects the dramatic change we’re witnessing in the way people choose to train.

View full profile>>

Catalogue gallery


Featured Supplier

Fitness industry to gather at Sibec Europe-UK in Portugal this September

Fitness industry to gather at Sibec Europe-UK in Portugal this September

Questex’s iconic event Sibec Europe-UK – known as Europe’s leading hosted buyer event for the fitness industry – will take place from 27-30 September at the Anantara Vilamoura Algarve Resort, in Portugal. More>>




in this issue

• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources



Latest jobs

Jobs Search



Deputy General Manager
Salary: £35,000 + excellent benefits
Location: Canaston Bridge, Narberth SA67 8DE, UK
Company: Oakwood Theme Park
Recreation Assistant
Salary: £22,000pa
Location: Hammersmith, London, UK
Company: Latymer Upper School
Operations Assistant (NPLQ required)
Salary: Competitive
Location: Whitby
Company: Everyone Active
Diary dates
Powered by leisurediary.com




02 Jun 2022

Forum HOTel&SPA

Four Seasons Hotel George V, Paris, France



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Profile: Aaron Simpson
Quintessentially is an exclusive concierge service for some of the world’s richest people. Co-founder Aaron Simpson reveals what wealthy people want More>>
  Tourism: Right to roam
Sweden is inviting everyone to come and stay – and indulge in a spot of wild camping. Jenny Kaiser from VisitSweden talks about the initiative More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Green space: Space age
With land at a premium, the definition of public parks and green space is evolving More>>
  Talking Point: Cruise control
The cruise industry is expanding, but concerns are growing about pollution More>>


Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd