NEWS
Vitruvian raises US$15m to accelerate production and US expansion
POSTED 10 May 2022 . BY Frances Marcellin
The Trainer+ provides up to 200kg/440lbs of digital weight and uses AI to respond to the way a user moves in real time Credit: Vitruvian
Credit: Vitruvian
Since Vitruvian’s inception, we’ve taken the time to create smart and fully-integrated hardware and software that adapts to our users every time they train
– Jon Gregory, Founder and CEO of Vitruvian
Vitruvian raises US$15m Series A funding to accelerate production
Investors include Larsen Ventures and Ten13’s Steve Baxter, from Australia’s Shark Tank
Funds will also springboard Vitruvian’s expansion into the US market
Trainer+ provides up to 200kg in digital weight that responds to users in real-time with AI controls
AI-driven home-strength platform, Vitruvian, has raised US$15m Series A funding to ramp up production. Investors include Larsen Ventures and Steve Baxter’s Ten13. Baxter is known for his TV role as a “shark” in Australia’s Shark Tank.

The company's V-Form Trainer was launched in 2020 following a US$2.5m raise led by Evolution Wellness, with a second-generation, called Trainer+, being released in November 2021.

This sold out in three months and the new capital injection will be used to boost the speed and volume of production and drive Vitruvian’s expansion into the US market.

“This funding allows us to scale and build market share at a time when consumers want the flexibility to train how they want, where they want and with a product that's powerful, portable and looks good in their home,” said Jon Gregory, founder and CEO of Vitruvian.

“We’ve created a product we believe is smarter than anything else on the market, and is only going to continue to evolve and improve, because of the AI which is at its core.”

The Trainer+ provides up to 200kg/440lbs of digital weight and uses AI to respond to the way a user moves in real-time. The weight loading is modified through an algorithm. This syncs with the Vitruvian app, which aims to be a “personal trainer, spotter and progress diary in one”. The app’s workout library is loaded with 200 exercises and professionally designed classes by qualified coaches, so members can design their own sessions or be guided by on-demand workouts, as well as recording their progress.

The company says the Trainer+ can do everything a squat rack can do, yet can be stored more easily – it has wheels at one end, weighs 38 kg/80lb and its dimensions are: 1170mm x 520mm x 115mm.

The price in Europe is €2,649 which includes handles and ankle straps. A monthly membership is also required per machine, although it can accommodate unlimited user profiles.

“I’m excited about the Vitruvian product and platform. It brings intelligence into the fitness market not yet seen before, at a time when a growing number of consumers are demanding smarter, technology-led solutions to help them train more efficiently and effectively wherever they may be,” said Andrew Larsen, investment director at Larsen Ventures. “We see immense market opportunity globally and particularly here in Asia Pacific and throughout North America.”

The company says the Trainer+ can do everything that a squat rack can do yet be stored more easily Credit: Vitruvian
The Trainer+ syncs with the Vitruvian app, which aims to be a personal trainer, spotter and progress diary in one Credit: Vitruvian
 


CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - Vitruvian raises US$15m to accelerate production and US expansion...
24 May 2022 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

10 May 2022

Vitruvian raises US$15m to accelerate production and US expansion
BY Frances Marcellin

The Trainer+ provides up to 200kg/440lbs of digital weight and uses AI to respond to the way a user moves in real time

The Trainer+ provides up to 200kg/440lbs of digital weight and uses AI to respond to the way a user moves in real time
photo: Vitruvian

AI-driven home-strength platform, Vitruvian, has raised US$15m Series A funding to ramp up production. Investors include Larsen Ventures and Steve Baxter’s Ten13. Baxter is known for his TV role as a “shark” in Australia’s Shark Tank.

The company's V-Form Trainer was launched in 2020 following a US$2.5m raise led by Evolution Wellness, with a second-generation, called Trainer+, being released in November 2021.

This sold out in three months and the new capital injection will be used to boost the speed and volume of production and drive Vitruvian’s expansion into the US market.

“This funding allows us to scale and build market share at a time when consumers want the flexibility to train how they want, where they want and with a product that's powerful, portable and looks good in their home,” said Jon Gregory, founder and CEO of Vitruvian.

“We’ve created a product we believe is smarter than anything else on the market, and is only going to continue to evolve and improve, because of the AI which is at its core.”

The Trainer+ provides up to 200kg/440lbs of digital weight and uses AI to respond to the way a user moves in real-time. The weight loading is modified through an algorithm. This syncs with the Vitruvian app, which aims to be a “personal trainer, spotter and progress diary in one”. The app’s workout library is loaded with 200 exercises and professionally designed classes by qualified coaches, so members can design their own sessions or be guided by on-demand workouts, as well as recording their progress.

The company says the Trainer+ can do everything a squat rack can do, yet can be stored more easily – it has wheels at one end, weighs 38 kg/80lb and its dimensions are: 1170mm x 520mm x 115mm.

The price in Europe is €2,649 which includes handles and ankle straps. A monthly membership is also required per machine, although it can accommodate unlimited user profiles.

“I’m excited about the Vitruvian product and platform. It brings intelligence into the fitness market not yet seen before, at a time when a growing number of consumers are demanding smarter, technology-led solutions to help them train more efficiently and effectively wherever they may be,” said Andrew Larsen, investment director at Larsen Ventures. “We see immense market opportunity globally and particularly here in Asia Pacific and throughout North America.”




Connect with
Leisure Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
GWI spotlights country-specific wellness economy data with new Geography of Wellness microsite
GWI spotlights country-specific wellness economy data with new Geography of Wellness microsite   23 May 2022

The Global Wellness Institute (GWI) has launched the Geography of Wellness microsite to showcase different countries’ wellness economies. The new .... more>>
Strava integrates with injury-prevention app
Strava integrates with injury-prevention app   21 May 2022

Strava, a leading social platform for athletes, has acquired Recover Athletics, a startup providing evidence-based prehab workouts to runners. The .... more>>
UN picks Go Fit’s public-private model as example of best practice
UN picks Go Fit’s public-private model as example of best practice   21 May 2022

Go Fit has been selected by the United Nations Economic Commission for Europe (UNECE) as an example of best practice for public–private partnership .... more>>
Four Seasons spa launches in New Orleans with rooftop infinity pool and panoramic Mississippi River views
Four Seasons spa launches in New Orleans with rooftop infinity pool and panoramic Mississippi River views   20 May 2022

Four Seasons has opened the doors to a brand new luxury hotel spa in downtown New Orleans, within its Four Seasons Hotel New Orleans. According to .... more>>
Gurney’s Montauk announces completion of US$20m spa renovation
Gurney’s Montauk announces completion of US$20m spa renovation   19 May 2022

Gurney’s Montauk Resort in Long Island, US, has relaunched its Seawater Spa following a US$20m top-to-toe refresh focused on holistic wellness, .... more>>
Ness raises US$15m for health rewards app ahead of credit card launch delivering health insurance in the US
Ness raises US$15m for health rewards app ahead of credit card launch delivering health insurance in the US   19 May 2022

Ness, a US startup that is developing a range of wellness-driven credit cards, has launched its first product, the Ness Rewards app, with longer-term .... more>>
Company profile


Seed To Skin

Founded by Jeanette Thottrup in 2018, in Tuscany, Seed to Skin is an award winning skincare line.

View full profile>>

Catalogue gallery


Featured Supplier

Living Earth Crafts® - the first choice for world-class spas

Living Earth Crafts® - the first choice for world-class spas

Living Earth Crafts (LEC) is the world’s most recognised manufacturer of premium spa and wellness equipment. More>>




in this issue

• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources



Latest jobs

Jobs Search



Catering Assistant
Salary: Competitive
Location: Hanwell, London, UK
Company: Everyone Active
Fitness Motivator and Personal Trainer
Location: Wickford, UK
Company: Everyone Active
Fitness Motivator and Personal Trainer
Location: Westminster, London, UK
Company: Everyone Active
Diary dates
Powered by leisurediary.com




25 May 2022

Evolve: State of the UK fitness industry

Online,



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Interview: Sioux-per foods
The Sioux Chef, Sean Sherman, is on a mission to revive indigenous cuisine More>>
  Environment: Back to nature
British wildlife is being attacked on many fronts. Stephanie Hilborne, CEO of The Wildlife Trusts, wants to involve everyone in preserving nature More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Green space: Space age
With land at a premium, the definition of public parks and green space is evolving More>>
  Community: Bright Hart Lane
Grant Cornwell on the Tottenham Hotspur Foundation’s community work More>>


Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd