NEWS
Workout Anytime reveals profit increases, growth plans and wellness pivot
POSTED 03 Feb 2023 . BY Frances Marcellin
Workout Anytime in Kettering, Ohio Credit: Ray Geiger / Shutterstock
US-based Workout Anytime signed deals for 49 clubs in 2022 and also opened 15
In 2023 it will launch flagship locations in Arizona, New Mexico, New Jersey and Maryland
The company has expanded consumer offering by adding spa and recovery facilities such as hydromassage and cryotherapy
The company’s app – which launched in 2020 in partnership with Virtuagym – has had over 10,000 downloads
US-based fitness franchise, Workout Anytime, has confirmed that it signed deals for 49 more sites in 2022, while also opening 15.

With around 200 locations operating across the US, the company says 2023 will see flagship locations open up in Arizona, New Mexico, New Jersey and Maryland as it continues to expand across the country.

“In addition to franchise development-related growth, there's been tremendous growth at corporate level,” said Steven Strickland, CEO and co-founder of Workout Anytime, who told HCM that 2022 saw the top 50 franchises achieve gross revenue increases of around 18 per cent. The performance of the remainder was not highlighted.

Outside the US, Workout Anytime is seeing growth in Honduras and Costa Rica and is now looking to expand into South America, Central America, the Caribbean, Mexico and Canada.

The company says it upped its offering last year with a pivot to wellness that saw it adding spa and recovery facilities to clubs through the addition of Premium Member Suites. This includes hydromassage, infrared sauna, dry sauna, red light therapy and cryotherapy.

Just before the pandemic, Workout Anytime and Virtuagym collaborated to produce an app to improve member engagement. Strickland says this has now had more than 10,000 downloads. The collaboration gave members access to Virtuagym’s exercise and nutrition coaching, as well as class-booking.

Startup costs for a Workout Anytime franchise range from US$967,350 (£786,939) to US$2,071,550 (£1,685,205) including the franchise fee.
 


CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - Workout Anytime reveals profit increases, growth plans and wellness pivot...
20 May 2024 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

03 Feb 2023

Workout Anytime reveals profit increases, growth plans and wellness pivot
BY Frances Marcellin

Workout Anytime in Kettering, Ohio

Workout Anytime in Kettering, Ohio
photo: Ray Geiger / Shutterstock

US-based fitness franchise, Workout Anytime, has confirmed that it signed deals for 49 more sites in 2022, while also opening 15.

With around 200 locations operating across the US, the company says 2023 will see flagship locations open up in Arizona, New Mexico, New Jersey and Maryland as it continues to expand across the country.

“In addition to franchise development-related growth, there's been tremendous growth at corporate level,” said Steven Strickland, CEO and co-founder of Workout Anytime, who told HCM that 2022 saw the top 50 franchises achieve gross revenue increases of around 18 per cent. The performance of the remainder was not highlighted.

Outside the US, Workout Anytime is seeing growth in Honduras and Costa Rica and is now looking to expand into South America, Central America, the Caribbean, Mexico and Canada.

The company says it upped its offering last year with a pivot to wellness that saw it adding spa and recovery facilities to clubs through the addition of Premium Member Suites. This includes hydromassage, infrared sauna, dry sauna, red light therapy and cryotherapy.

Just before the pandemic, Workout Anytime and Virtuagym collaborated to produce an app to improve member engagement. Strickland says this has now had more than 10,000 downloads. The collaboration gave members access to Virtuagym’s exercise and nutrition coaching, as well as class-booking.

Startup costs for a Workout Anytime franchise range from US$967,350 (£786,939) to US$2,071,550 (£1,685,205) including the franchise fee.



Connect with
Leisure Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
PILAT3S to debut in ClubSportive, Amsterdam
PILAT3S to debut in ClubSportive, Amsterdam   20 May 2024

Urban Gym Group will launch PILAT3S at ClubSportive in Amsterdam next month, to create a boutique-in-gym experience. PILAT3S is the newly-launched .... more>>
Cedric Bryant is the new CEO at The American Council on Exercise
Cedric Bryant is the new CEO at The American Council on Exercise   20 May 2024

The American Council on Exercise has appointed Dr Cedric Bryant as its new CEO. Bryant takes up the new position on 1 July, following on from .... more>>
Wellness real estate market booming – forecast to reach $913bn by 2028, reports GWI
Wellness real estate market booming – forecast to reach $913bn by 2028, reports GWI   17 May 2024

The Global Wellness Institute (GWI) has released promising new research on the wellness real estate market at its third-annual Wellness Real Estate & .... more>>
Banyan Group appoints Paul Hawco to spearhead wellness strategy
Banyan Group appoints Paul Hawco to spearhead wellness strategy   14 May 2024

Paul Hawco, a seasoned figure in the international wellness industry, has assumed the role of executive director – integrated wellbeing at .... more>>
Snap Fitness' holding company – Lift Brands – is up for sale
Snap Fitness' holding company – Lift Brands – is up for sale   13 May 2024

Speaking to HCM, global CEO of Lift Brands, Ty Menzies, has confirmed that the company – owner of Snap Fitness and Fitness On Demand – is up .... more>>
Planet Fitness increases price of basic membership for first time in over 20 years
Planet Fitness increases price of basic membership for first time in over 20 years   12 May 2024

Planet Fitness has announced the repurchase of 314,000 shares at a rate of US$20 million. The Class A common stocks were repurchased and retired, .... more>>
Company profile


Orbit4

Orbit4 is the ultimate software solution for operators to manage their fitness facility.

View full profile>>

Catalogue gallery


Featured Supplier

Red Raion expands global presence with new Riyadh office

Red Raion expands global presence with new Riyadh office

Red Raion, the CGI studio for media-based attractions, has announced the opening of its new office in Riyadh, Saudi Arabia. More>>




in this issue

• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources



Latest jobs

Jobs Search



Fitness Instructor
Salary: £23,144 to £25,138pa
Location: Moulsecoomb, Brighton and Hove, Brighton, UK
Company: University of Brighton
Duty Manager
Salary: Competitive
Location: Clevedon
Company: Everyone Active
Swim Teacher
Salary: Competitive
Location: Bristol
Company: Everyone Active
Diary dates
Powered by leisurediary.com

18-22 May 2024

Eco Resort Network

The Ravenala Attitude Hotel, Mauritius







Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd