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03 Mar 2023
Wexer buys Intelivideo to drive US growth
BY
Frances Marcellin
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Wexer has acquired digital fitness provider Intelivideo
photo: Wexer
Wexer has acquired on-demand fitness and livestreaming provider Intelivideo. The purchase comes as part of a strategy to consolidate the digital fitness market, following Wexer has acquired on-demand fitness and livestreaming provider Intelivideo. The purchase comes as part of a strategy to consolidate the digital fitness market, following the acquisition of Wexer by Core Health and Fitness last year.
Core is a portfolio company of US-based private equity firm Gainline Capital and this acquisition will help Wexer scale up across multiple markets and verticals in the US market.
“Wexer’s acquisition by Core Health and Fitness, completed in April 2022, gave us the support, investment and distribution we needed to dramatically scale our business,” said Paul Bowman, CEO of Wexer. “That scaling was always going to include significant acquisitions to consolidate the digital fitness sector. This Intelivideo deal is the first such acquisition, instantly and significantly growing Wexer’s presence, customer base and revenues in the US market.”
In an exclusive interview with HCM, Bowman said he felt the fitness market was all about consolidation with "low-cost and premium operators squeezing the mid-market to the point of being price-driven". He underlined the importance of clubs engaging with digital fitness tools and platforms so the data can be used to drive a more personalised experience for members.
Existing Intelivideo customers will be migrated onto Wexer’s platform where they can access all new technology and content.
“As digital fitness becomes a key weapon for fitness brands, Wexer’s leading technology platform and content distribution opportunities represent a huge opportunity for the premium Intelivideo client base,” said Matt Given, CEO of Intelivideo. “Wexer has a long-term outlook on fitness and wellness, with substantial resources to execute an aggressive technology roadmap.
"Intelivideo brings significant expertise to the space, as well as a customer base that features some of North America’s most well-respected and successful digital pioneers.”
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