NEWS
Gymshark goes all-in on live consumer fitness experiences and launches new premium range called Everywear
POSTED 22 Feb 2024 . BY Kath Hudson
The Gymshark Lifting Club in Birmingham Credit: Gymshark
Credit: Copyright: Gymshark
Our premium line will exclusively launch at Selfridges. This marks our first entrance into the world of wholesale
– Ben Francis, founder, Gymshark
Gymshark lifted revenues by 15 per cent in 2023 and founder, Ben Francis says 2024 is shaping up to be the company's best year ever
Gymshark is ramping up its programme of live experiences and will run its Lift the City events in more global locations in 2024
A new premium sportswear range called Everywear, will launch at Selfridges this year, with additional retail outlets launching in Dubai, London and New York
“2024 is going to the be biggest year for Gymshark ever,” says CEO and founder, Ben Francis following the release of year-end results that were up by 15 per cent.

Francis said that despite a difficult start to 2023, with the cost of living crisis, revenues increased to £556m ($709m, €649m) and EBITDA grew in line with sales growth. The company’s cash position improved by £50m ($63m, €58m) and Black Friday was the best sales day in the company’s history.

This year Gymshark will continue to innovate with both products and experiences. In response to customer demand, a premium range is being launched called Everywear.

Gymshark products will increasingly be available on the high street, with the new range launching at iconic London store, Selfridges.

A second London Gymshark store will open at Westfield Stratford City shopping centre near the Olympic village, which receives 34 million visits a year. This follows the launch of the first store on London's Regent Street in 2022.

There will also be a 12-month pop-up in New York and clothes will be available to buy online in Dubai from the spring with an “incredible brand experience” opening there later in the year.

The company is growing its presence in the experiences market, driven by the trend towards live consumer fitness festivals.

Its Lift the City fitness events were held in LA and Manchester last year and more are planned this year in new locations, with Miami set to to host the biggest to date. These events offer the Gymshark community the chance to come together to celebrate lifting, meet athletes, take part in competitions and attend workshops.

A brand made by lifters for lifters, Gymshark was started in 2012 from Francis’ garage in Birmingham. Since then it has grown to 900 employees across five regions with 14 online stores and customers in 230 countries.

The Regent Street store gives an inkling of what's to come, delivering an experiential space to bring the conditioning community closer together with special events, workout spaces and community hangouts.

The Hub, on the first floor, is a multi-use space for guest speakers and athlete meet and greets. There's also a Joe & The Juice café and The Sweat Room which offers a range of exercise classes including functional fitness, yoga, strength and HIIT. Gymshark LDN also has a group which runs 5k every Tuesday.

The company also operates a gym for its employees, Gymshark Lifting Club in Birmingham, which sometimes opens its doors for special events for the wider community.
 


CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - Gymshark goes all-in on live consumer fitness experiences and launches new premium range called Everywear...
24 Apr 2024 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

22 Feb 2024

Gymshark goes all-in on live consumer fitness experiences and launches new premium range called Everywear
BY Kath Hudson

The Gymshark Lifting Club in Birmingham

The Gymshark Lifting Club in Birmingham
photo: Gymshark

“2024 is going to the be biggest year for Gymshark ever,” says CEO and founder, Ben Francis following the release of year-end results that were up by 15 per cent.

Francis said that despite a difficult start to 2023, with the cost of living crisis, revenues increased to £556m ($709m, €649m) and EBITDA grew in line with sales growth. The company’s cash position improved by £50m ($63m, €58m) and Black Friday was the best sales day in the company’s history.

This year Gymshark will continue to innovate with both products and experiences. In response to customer demand, a premium range is being launched called Everywear.

Gymshark products will increasingly be available on the high street, with the new range launching at iconic London store, Selfridges.

A second London Gymshark store will open at Westfield Stratford City shopping centre near the Olympic village, which receives 34 million visits a year. This follows the launch of the first store on London's Regent Street in 2022.

There will also be a 12-month pop-up in New York and clothes will be available to buy online in Dubai from the spring with an “incredible brand experience” opening there later in the year.

The company is growing its presence in the experiences market, driven by the trend towards live consumer fitness festivals.

Its Lift the City fitness events were held in LA and Manchester last year and more are planned this year in new locations, with Miami set to to host the biggest to date. These events offer the Gymshark community the chance to come together to celebrate lifting, meet athletes, take part in competitions and attend workshops.

A brand made by lifters for lifters, Gymshark was started in 2012 from Francis’ garage in Birmingham. Since then it has grown to 900 employees across five regions with 14 online stores and customers in 230 countries.

The Regent Street store gives an inkling of what's to come, delivering an experiential space to bring the conditioning community closer together with special events, workout spaces and community hangouts.

The Hub, on the first floor, is a multi-use space for guest speakers and athlete meet and greets. There's also a Joe & The Juice café and The Sweat Room which offers a range of exercise classes including functional fitness, yoga, strength and HIIT. Gymshark LDN also has a group which runs 5k every Tuesday.

The company also operates a gym for its employees, Gymshark Lifting Club in Birmingham, which sometimes opens its doors for special events for the wider community.



Connect with
Leisure Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
US spa industry hits record-breaking US$21.3 billion in revenue in 2023
US spa industry hits record-breaking US$21.3 billion in revenue in 2023   24 Apr 2024

The US spa industry is continuing its upward trajectory, achieving an unprecedented milestone with a record-breaking revenue of US$21.3 billion in .... more>>
Immediate rewards can motivate people to exercise, finds new research
Immediate rewards can motivate people to exercise, finds new research   24 Apr 2024

Short-term incentives to exercise, such as using daily reminders, rewards or games, can lead to sustained increases in activity, according to new .... more>>
Shannon Malave appointed spa director at Mohonk Mountain House
Shannon Malave appointed spa director at Mohonk Mountain House   24 Apr 2024

Spa and wellness veteran Shannon Malave has been named spa director at iconic US spa destination Mohonk Mountain House. Based in New York’s verdant .... more>>
Six Senses unveils urban wellness retreat in Kyoto inspired by Japanese Zen culture
Six Senses unveils urban wellness retreat in Kyoto inspired by Japanese Zen culture   23 Apr 2024

Six Senses Kyoto opens its doors today, marking the eco-luxury hotel and spa operator’s entry into Japan and a new addition to its urban collection. .... more>>
RSG opens flagship John Reed in Berlin, as its builds out its 'world city' portfolio
RSG opens flagship John Reed in Berlin, as its builds out its 'world city' portfolio   23 Apr 2024

With the launch of its 49th John Reed, RSG Group is looking for more opportunities for its high-end brand in the US and Europe. Cosmopolitan cities .... more>>
PureGym's new results set it up for accelerating growth
PureGym's new results set it up for accelerating growth   23 Apr 2024

PureGym saw revenues rise by 15 per cent in 2023, with the company announcing plans to develop 200 new clubs in the next three to four years. .... more>>
Company profile


Swissline by Dermalab

Inspired by the science of cellular rejuvenation, Swissline was founded in Switzerland in 1989, igniting a longstanding passion for developing formulas that harness the power of biotechnology and embody the precision synonymous with Switzerland.

View full profile>>

Catalogue gallery


Featured Supplier

Elevate your spa business: master global standards and thrive in Saudi Arabia's tourism boom

Elevate your spa business: master global standards and thrive in Saudi Arabia's tourism boom

Discover how to prepare your spa or wellness facility for the influx of international guests and meet global standards as tourism in Saudi Arabia surges. More>>




in this issue

• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources



Latest jobs

Jobs Search



Fitness Motivator and Personal Trainer
Location: Market Rasen
Company: Everyone Active
Recreation Assistant (Dry Site)
Salary: Competitive
Location: Market Rasen
Company: Everyone Active
Party Leader
Salary: Competitive
Location: Gainsborough
Company: Everyone Active
Diary dates
Powered by leisurediary.com




22-24 Apr 2024

UK Aufguss Championships

Galgorm Resort, York,







Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd