Early bird
tickets
available now!
NEWS
Mark King is new CEO of Xponential Fitness
POSTED 20 Jun 2024 . BY Kath Hudson
Mark King tells his employees to have fun and take risks Credit: Mark King
Franchising giant, Xponential Fitness, appoints new CEO
Mark King replaces Anthony Geisler, who was dismissed in May
King has a wealth of sales and franchising experience
Have fun and take risks is King's approach to leadership
Xponential Fitness has appointed sales and franchise expert, Mark King, as CEO, to take the company forward following Anthony Geisler’s abrupt exit in May.

King had announced his retirement when he left Mexican restaurant chain, Taco Bell, in December 2023, having steered the company through the pandemic and took up a number of non-exec roles, however, he's resumed his full-time career with Xponential.

During his four and a half years as CEO of the fast food giant, he led the franchisor to positive same-store sales growth in all but one quarter and opened more than 1,400 new franchise locations.

King was also integral in the acceleration of Taco Bell’s international growth and was credited with establishing a domestic franchise system. He will be using these skills to grow the nine brands of the franchising giant, which Geisler had previously indicated to HCM would double in size, to 6,000 units, within five years.

Previous to Taco Bell, King spent more than five years with Adidas, as president of North America, where he doubled market share and trebled sales in four years. His changes to the working culture resulted in an 'industry-shattering' retention rate and more than 500k job applications in one year.

He started his career working at golf company TaylorMade, joining as a salesperson in 1980, rising to be president 19 years later in 1999 and CEO in 2002. During his time as president and CEO, it became the most profitable golf company in the world, spending time as part of Adidas before being bought by KPS Partners, growing from US$300 million to US$1.85 billion in sales.

“In today’s fast-paced world you need to constantly lead change,” says King. “Successful companies have to constantly innovate and create new things the world has never seen before. Organisations have to change at the same pace – or faster – than the marketplace.”

King describes his approach to leadership as creating a culture of innovation and the right atmosphere to unleash the potential of people to make breakthroughs by allowing them to make mistakes and fix them themselves: “Don’t fear failure. Have fun. Take risks. And then you can break through.”

Chair of Xponential Fitness, Mark Grabowski, says King’s track record in growing global brands and strengthening franchise systems will help Xponential’s growth: “Mark is a brand builder and innovator and his approach to fostering customer-centric cultures and supporting franchisee success is a perfect fit for the company,” he says.

On his appointment, King shared that he's excited to continue the company’s mission to make health and wellness more accessible, saying: “We have a strong portfolio of brands that are category leaders and as one of the leading franchisors in the health and wellness space, we're ideally positioned to continue to grow our global footprint.”

King is also chair of BIG3 basketball league and serves on the board of director for the V Foundation – Victory Over Cancer. With his daughters he has raised more than US$10 million for children's charities through their OneKind Foundation.

Xponential Fitness has had a tumultuous year: last summer it had to fight back from a damning Fuzzy Panda report; two heavyweights John Kersh and Garrett Marshall left in April and the following month Geisler was suspended following a legal challenge by the United States Attorney’s Office for the Central District of California. It has also offloaded two of its brands: Stride and Row House.

On the upside, there is some forward momentum for King to build on. In November, it brought metabolic health company, Lindora, at the same time as announcing a partnership with Julianne Hough to take her online platform, Kinrgy, into bricks and mortar studios. In November it opened its 3,000th studio and in January took its most successful brand, Club Pilates, to the UK.

It currently offers nine franchises: Club Pilates, CycleBar, StretchLab, BFT, AKT, Pure Barre, Yoga Six, Rumble and Lindora.
 


CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - Mark King is new CEO of Xponential Fitness ...
18 Jul 2024 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

20 Jun 2024

Mark King is new CEO of Xponential Fitness
BY Kath Hudson

Mark King tells his employees to have fun and take risks

Mark King tells his employees to have fun and take risks
photo: Mark King

Xponential Fitness has appointed sales and franchise expert, Mark King, as CEO, to take the company forward following Anthony Geisler’s abrupt exit in May.

King had announced his retirement when he left Mexican restaurant chain, Taco Bell, in December 2023, having steered the company through the pandemic and took up a number of non-exec roles, however, he's resumed his full-time career with Xponential.

During his four and a half years as CEO of the fast food giant, he led the franchisor to positive same-store sales growth in all but one quarter and opened more than 1,400 new franchise locations.

King was also integral in the acceleration of Taco Bell’s international growth and was credited with establishing a domestic franchise system. He will be using these skills to grow the nine brands of the franchising giant, which Geisler had previously indicated to HCM would double in size, to 6,000 units, within five years.

Previous to Taco Bell, King spent more than five years with Adidas, as president of North America, where he doubled market share and trebled sales in four years. His changes to the working culture resulted in an 'industry-shattering' retention rate and more than 500k job applications in one year.

He started his career working at golf company TaylorMade, joining as a salesperson in 1980, rising to be president 19 years later in 1999 and CEO in 2002. During his time as president and CEO, it became the most profitable golf company in the world, spending time as part of Adidas before being bought by KPS Partners, growing from US$300 million to US$1.85 billion in sales.

“In today’s fast-paced world you need to constantly lead change,” says King. “Successful companies have to constantly innovate and create new things the world has never seen before. Organisations have to change at the same pace – or faster – than the marketplace.”

King describes his approach to leadership as creating a culture of innovation and the right atmosphere to unleash the potential of people to make breakthroughs by allowing them to make mistakes and fix them themselves: “Don’t fear failure. Have fun. Take risks. And then you can break through.”

Chair of Xponential Fitness, Mark Grabowski, says King’s track record in growing global brands and strengthening franchise systems will help Xponential’s growth: “Mark is a brand builder and innovator and his approach to fostering customer-centric cultures and supporting franchisee success is a perfect fit for the company,” he says.

On his appointment, King shared that he's excited to continue the company’s mission to make health and wellness more accessible, saying: “We have a strong portfolio of brands that are category leaders and as one of the leading franchisors in the health and wellness space, we're ideally positioned to continue to grow our global footprint.”

King is also chair of BIG3 basketball league and serves on the board of director for the V Foundation – Victory Over Cancer. With his daughters he has raised more than US$10 million for children's charities through their OneKind Foundation.

Xponential Fitness has had a tumultuous year: last summer it had to fight back from a damning Fuzzy Panda report; two heavyweights John Kersh and Garrett Marshall left in April and the following month Geisler was suspended following a legal challenge by the United States Attorney’s Office for the Central District of California. It has also offloaded two of its brands: Stride and Row House.

On the upside, there is some forward momentum for King to build on. In November, it brought metabolic health company, Lindora, at the same time as announcing a partnership with Julianne Hough to take her online platform, Kinrgy, into bricks and mortar studios. In November it opened its 3,000th studio and in January took its most successful brand, Club Pilates, to the UK.

It currently offers nine franchises: Club Pilates, CycleBar, StretchLab, BFT, AKT, Pure Barre, Yoga Six, Rumble and Lindora.



Connect with
Leisure Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
All systems go for GoJoe app with Les Mills partnership, investment and campaigns
All systems go for GoJoe app with Les Mills partnership, investment and campaigns   16 Jul 2024

Employee wellness app GoJoe has teamed up with Les Mills for a major new content offering, giving access to hundreds of new workouts. The .... more>>
Accessible health for all drives David Beckham to co-found health and wellness brand
Accessible health for all drives David Beckham to co-found health and wellness brand   16 Jul 2024

Former footballer, David Beckham, has become a strategic investor in health sciences company, Prenetics, which pioneers scientific advancements in .... more>>
Rianna Riego joins Seed to Skin as director of global business development
Rianna Riego joins Seed to Skin as director of global business development   15 Jul 2024

Rianna Riego, a seasoned professional in the wellness and spa industry, has been appointed director of global business development at Seed to Skin .... more>>
Mindbody adds bespoke insurance to its list of offerings
Mindbody adds bespoke insurance to its list of offerings   12 Jul 2024

Mindbody, has launched a specialist insurance programme for its customers which is being delivered through its platform. Organised in partnership .... more>>
LifeFit Group is rolling out Club Pilates across Germany, ahead of Austria and the Netherlands
LifeFit Group is rolling out Club Pilates across Germany, ahead of Austria and the Netherlands   12 Jul 2024

After introducing Xponential’s reformer Pilates concept, Club Pilates, to Germany last year, Matin Seibold's LifeFit Group reports that it's .... more>>
Study shows major differences in the way males and females burn fat during exercise
Study shows major differences in the way males and females burn fat during exercise   10 Jul 2024

The way fat stores are metabolised during exercise is different in males and females, according to a US study, which shows the need for more research .... more>>
Company profile


Les Mills UK

For more than 50 years Les Mills has been leading the way in fitness. We produce 22 group fitness programmes, backed by science, to be experienced in club or at home via Les Mills+

View full profile>>

Catalogue gallery


Featured Supplier

THFI’s new online coaching course partners with FITR: launch your business confidently post-completion

THFI’s new online coaching course partners with FITR: launch your business confidently post-completion

In today's rapidly evolving fitness industry, where many online courses promise secret formulas for entrepreneurial success, the reality is that few provide the necessary knowledge to thrive in this fast-changing profession. More>>




in this issue

• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources



Latest jobs

Jobs Search



Facility Manager - LSBU Active
Salary: £31,396 to £34,557, inclusive of £4,952 London Weighting
Location: London, UK
Company: London South Bank University
Exercise Referral Instructor
Salary: Competitive
Location: Hornchurch
Company: Everyone Active
Duty Manager (Dry)
Salary: Competitive salary
Location: St Albans, UK
Company: Everyone Active
Diary dates
Powered by leisurediary.com

28-29 Jul 2024

Les Nouvelles Esthetiques Spa Conference 2024

Southern Sun Rosebank, Johannesburg, South Africa







Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd