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| Product news |
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31 May 2019
New London PT facility partners with Eleiko
Supplier: Eleiko
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The WE11, a co-working studio for freelance wellness professionals, features a host of Eleiko equipment
WE11, a luxury co-working studio for elite freelance wellness professionals, is a stunning facility with a fully equipped gym, treatment rooms, beautiful changing rooms and The WE11 Lounge, where clients can enjoy a post-workout meal or shake.
This new boutique facility features a host of Eleiko equipment, from a row of half racks with bespoke sound and vibration reducing platforms, to branded weightlifting discs, 1-50kgs of dumbbells and benches.
The site also has the new patent pending Eleiko Öppen Deadlift bar, a new design nominated for several innovation awards, that is well received by their clients.
“Eleiko have taken a popular tool for top fitness professionals and made it their own. My experience with the Öppen Deadlift bar only confirms their best in class reputation. A few simple modifications, executed with world class engineering, have created an outstanding bar”, says Tiago Ribeiro, common purpose PT, who trains his clients at WE11.
WE11's vision for the business is to inspire and support the growth of freelance professionals by providing affordable, flexible and community-driven co-working studios across prime Central London locations.
Sam, WE11 owner, says “Our brand partnership with Eleiko was a deliberate business decision, founded upon the reputation and quality that their equipment offers. Our investment in the brand has proven positive for WE11 as our Personal Trainers have expressed their esteem for the equipment."
"We are proud to showcase the equipment and are particularly impressed by the service provided throughout, especially by Sarah Burgess, who has been a backbone for WE11 and is very knowledgeable, reliable and professional. We are happy to pay the premium in exchange for high quality experiences for our end user, a brand value which sits at the core of everything we strive to achieve here at WE11.”
Eleiko Sport Ltd is working directly with facilities across the UK, helping to design and create outstanding training spaces. For further information or to discuss your facility, [email protected].
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Supplier: Eleiko
London London
We build upon our six-decade legacy in weightlifting, fuelled by our unwavering commitment to innovation, quality and performance, to develop the future of strength training. We create products that push the boundaries of performance and unlock human potential, products that build strength on and off the lifting platform and enable outstanding performance in sports and in life.
From world famous barbells to bespoke rigs and silent platforms, our focus is on innovation, quality and performance. The Eleiko product range also includes the finest dumbbells, kettlebells racks and benches. Aside from strength and functional equipment, Eleiko also provides education to compliment our range of products, from online product training for staff to hosting specific courses to develop trainers within the business.
Web:
www.eleiko.com
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12 Apr 2024
MyEquilibria combines art and outdoor exercise
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and
founder of MyEquilibria, which specialises in high-end outdoor exercise equipment.
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ukactive
ukactive is the UK’s leading not-for-profit membership body for the physical activity sector, bringing together more than 4,000 member organisations and partners in our shared ambition to get More People, More Active, More Often.
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• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources
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