CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - Jordan Fitness: Brand means business: A new era of gym equipment customisation
07 Dec 2019 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Product news

22 Oct 2019

Brand means business: A new era of gym equipment customisation

Supplier: Jordan Fitness
More Jordan Fitness details


Brand means business: A new era of gym equipment customisation

Jordan gives clubs the opportunity to personalise their equipment, including the HIIT Bench, with club logos and colours
Jordan Fitness has long been recognised across the industry for its premium-quality gym equipment, and its wide variety of free weights, benches, functional kit, rigs and storage.

As one of the early pioneers in customisation, Jordan was among the first to introduce the opportunity for gyms, hotels and franchises to add their logo and brand colours to its free-weights. Today, not only does the company offer personalisation of its urethane dumbbells, barbells, olympic discs and studio plates, but any rack or rig can also be bespoke, in both design and colour, to suit any style, due to the company's extensive powder coating facility.

If that’s not enough to make a club's brand stand out, the company's custom flooring and turf offering adds another dimension, offering the possibility of developing unique designs for exclusive and bespoke fitness programming.

The big hit this year, however, has most certainly been the introduction of Jordan's new HIIT Bench. This three-in-one functional training station features an adjustable bench with a plyo box surface, as well as storage and attachments for a host of functional kit. It enables clubs to create their own unique HIIT experience.

What really gives the HIIT Bench the edge, in addition to the add-ons such as the core trainer, is Jordan's customisation offerings, which gives clubs the opportunity to laser etch their logos into the mainframe and offers more than 250 RAL colour options. In addition, clubs can choose to add any style of dumbbells, to match their brand ethos.

Will gyms ever look the same again?

Jordan recognises that brand means business, more business for gyms who want to connect with their community and build a unique identity amongst their followers.

Personalisation doesn’t have to come at a premium price. Jordan has mastered this over its 30 years in business and with dedicated account management and advice, operators really can bring their brand to life.



Supplier: Jordan Fitness
Kings Lynn Norfolk UK
Jordan Fitness are a leading authority on the design and supply of quality, commercial functional fitness equipment and Instructor training in the UK and internationally. In addition to supplying top brands such as Hatton Boxing and PowerWave, Jordan’s own brand gym and fitness product range is supplied to the trade, national chain, independent and boutique gyms and distributors across the globe. Jordan Fitness also have established relationships with other leaders within the global fitness industry including fitness brand, Lifeline USA.

Web: www.jordanfitness.com
More Jordan Fitness details

Product news
John Harris joins Freemotion   05 Dec 2019

John Harris joins Freemotion

Freemotion Fitness has appointed John Harris to the role of director of Business Development.

Geoff Chutter wins EY Entrepreneur of the Year award   04 Dec 2019

Geoff Chutter wins EY Entrepreneur of the Year award

Geoff Chutter, CEO of WhiteWater, has won Ernst & Young's EY Entrepreneur of the Year 2019, beating out competition from more than 300 entrants.

The Rocks Push to launch in Europe following distribution partnership   04 Dec 2019

The Rocks Push to launch in Europe following distribution partnership

The Rocks Push (TRP), a sustainable swimwear brand based in Australia, has partnered with Drift Distribution to launch its range of eco-friendly swimwear in Europe

Super 78 and Microsoft Surface partnership brings animated characters to life in real-time   03 Dec 2019

Super 78 and Microsoft Surface partnership brings animated characters to life in real-time

Super 78 Studios has partnered with Microsoft Surface to launch Geppetto v. 2020, an updated version of the company's Gepetto software.

Fashionizer Spa launches new sustainable fabric   02 Dec 2019

Fashionizer Spa launches new sustainable fabric

Spa uniform provider, Fashionizer Spa, has developed a new sustainable fabric style – Eco-Smooth.

Canteen collection combines nostalgia with modern aesthetics   02 Dec 2019

Canteen collection combines nostalgia with modern aesthetics

Very Good & Proper (VG&P), a British furniture brand, has curated a new dining collection that combines traditional woodworking techniques with a contemporary aesthetic.

S &S debuts new coaster   29 Nov 2019

S &S debuts new coaster

S&S, an American roller coaster manufacturer, has announced the launch of a new roller coaster.

John Pomp Studios expands Tidal collection   29 Nov 2019

John Pomp Studios expands Tidal collection

John Pomp Studios, a design practice based in Philadelphia in the US, has expanded its Tidal collection to include five new pieces inspired by the undulations of the tide.

Company profile


QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwide.

View full profile>>

Catalogue gallery


Featured Supplier

13th Forum HOTelSPA unites leaders from hotel, spa and thalassotherapy

13th Forum HOTelSPA unites leaders from hotel, spa and thalassotherapy

The thirteenth Forum HOTelSPA is an exclusive international event that unites leaders from the luxury hotel and spa industries with the Thalassotherapy and Thermalism sectors. More>>




in this issue

• David Lloyd to launch ASMR experience
• Benefits of referrals 'not as large as hoped'
• Museum of the Home targets 2020 relaunch



Latest jobs

Jobs Search



Assistant General Manager - Telford
Location: Shropshire, England
Company: The Gym Group
Tour Operations Manager
Salary: Competitive
Location: Wembley, UK
Company: The Football Association
Personal Trainer / Fitness Trainer
Salary: 100% of your PT earnings
Location: Manchester, UK
Company: The Gym Group
Diary dates
Powered by leisurediary.com




07 Dec 2019

TRX Trainer Summit 2019

University of Nottingham, Nottingham, United Kingdom


08-09 Dec 2019

Spa & Beauty Forum

A. ROMA Lifestyle Hotel, Roma, Italy



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Trends: Introducing Gen Z
How will this tech-savvy, social media-driven generation affect your business? More>>
  Social good: Ivo Gormley
GoodGym founder Ivo Gormley fights back against loneliness in society More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Adult play: Making a big play
LM reports on the emerging trend of adults playing like kids More>>
  Gymtopia: Angels’ advocate
Gymtopia founder Ray Algar on making a difference beyond the health club walls More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd