CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - FunXtion: Funxtion collaborates with global experts on white paper exploring digital in the future of fitness
26 Feb 2021 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Product news

Company advertorial
Funxtion collaborates with global experts on white paper exploring digital in the future of fitness

Supplier: FunXtion
More FunXtion details


Funxtion collaborates with global experts on white paper exploring digital in the future of fitness

In collaboration with ukactive, FunXtion has driven a global discussion with some of the world’s leading fitness operators and influencers, exploring how digitalisation will influence the delivery of fitness services and products moving forwards.

“As the world plunged into lockdown and people were ordered to ‘stay home’, the value of a digital offer became undeniable,” says Ernst De Neef, CEO at FunXtion.

“The world had changed forever and the sector needed to adapt at lightening pace in order to maintain its relevance in the market.

“At FunXtion we have always believed that collaboration is key to success. As a result, we were quick to instigate a global digital discussion between facility operators and experts to explore how the consumers new-found enthusiasm for streamed content and digital capabilities would impact our product and service provision as we navigate our way through this pandemic and beyond.”

A White Paper – The Acceleration of Digital Fitness: reconciling physical and virtual spaces – was produced as a direct interpretation of discussions to give access to the thoughts and insights of industry leaders.

The document has been divided into three core sections: Assessing the impact of Covid-19 on the physical activity sector; Opportunities and challenges for digitalisation transformation and Responding to a changed consumer economy.

De Neef continues: “The encouraging takeaway is there is a huge level of optimism for the future. Covid-19 has accelerated what was inevitable. Commerce is no longer driven by industry, it is driven by the consumer.

“Our industry has had the technological and digital capability to extend the member experience beyond the brick and mortar of our facilities for many years but we lacked the impetus to instigate change. Now we have been forced to act and we have done so with passion, enthusiasm and commitment. As a result, our offer will be much more resilient for the future.

“Within our discussion groups there was an overwhelming belief that there will remain a demand for physical training spaces moving forwards. Consumers will now expect wraparound support but it is the sense of belonging and community driven by an in-person experience that has been the backbone of our success and this will continue to be our core strength. The provision of a digital offer, enabling access to fitness content and coaching will become the new base level expectation but people will still crave the opportunity to train in a physical space.

“One of the main challenges posed by digitalisation is how to position the out-of-club services. Should these be incorporated as part of the membership fee, creating added-value or can clubs expect to position digital services as a revenue driver? This topic created an interesting debate. The White Paper outlines the main options and looks at the merits of each, helping operators to decide on the best positioning for their brand.”

Speaking about the White Paper, David Gerrish, Head of Digital Transformation at ukactive, adds: “The digitalisation of the fitness and leisure sector has accelerated five years in just five months.

“Operators who reaped the biggest benefits were those who had already established digital as a key component of their product offering. This white paper is an important piece of thought leadership for businesses across the industry seeking to react to market trends and better meet the needs of their customers. It’s now up to the fitness industry to build on these insights to strengthen their brands and relationships with their members.”

Download the White Paper here.

FunXtion has also developed two Playbooks with supporting materials to help operators which will be available soon at www.funxtion.com :

Discussion and White Paper Contributors:

  • • Ernst De Neef, CEO, FunXtion
  • • Fahad Alhagbani, Co Founder and CEO Armah Sports Company
  • • Sophie Lawler, CEO Total Fitness
  • • Sander Van De Born, Chief Marketing and Technology Officer, Goodlife Fitness
  • • Richard Earney, National Programme Director, Midtown Athletic
  • • Jamie Cartwright, Co-Founder, Box-12
  • • Kacy Harding, Global Vice President, Consumer Solutions, Culligan International
  • • John Nasta, Director, Retention Solutions
  • • David Gerrish, Head of Digital Transformation at ukactive
  • • Joyce Power, FunXtion Marketing Lead




Supplier: FunXtion
Amsterdam The Netherlands
FunXtion was founded by Mendel Witzenhausen and Ernst de Neef in 2011 with the belief that fitness should be made fun and playful.

Web: www.funxtion.com
More FunXtion details

Product news
Indigo Fitness partners with human performance specialist to launch bespoke corporate fitness services to improve staff mental and physical health   25 Feb 2021

Indigo Fitness partners with human performance specialist to launch bespoke corporate fitness services to improve staff mental and physical health

As the government looks into ways to stem the rising tide of health problems caused by physical inactivity, a sports performance specialist has launched a service aimed at helping improve the nation’s wellbeing while boosting business performance.

ESPA launches Active Nutrients range with three fresh new products   22 Feb 2021

ESPA launches Active Nutrients range with three fresh new products

ESPA has unveiled its Active Nutrients collection, incorporating its existing best- selling Optimal Skin line.

G.M. Collin develops gentle dual-action cleanser designed to cleanse and treat skin
  19 Feb 2021

G.M. Collin develops gentle dual-action cleanser designed to cleanse and treat skin

Luxury skincare and spa product house G.M. Collin has launched a new oil-based cleanser to purify and hydrate skin.

InBody UK announced as new NHS supply chain provider   18 Feb 2021

InBody UK announced as new NHS supply chain provider

With the current pandemic and the nation becoming more focused on their own health, InBody is proud to announce it’s achieved approval to offer its medically graded body composition analysis products through the NHS supply chain.

Biologique Recherche refreshes Le Grand Sérum using Nobel-prize-winning technology
  17 Feb 2021

Biologique Recherche refreshes Le Grand Sérum using Nobel-prize-winning technology

French skincare specialist Biologique Recherche has reformulated its iconic Le Grand Sérum with a powerful anti-ageing active compound called TélomerActiv©.

Móz Designs columns anchor the world’s largest indoor aquarium   16 Feb 2021

Móz Designs columns anchor the world’s largest indoor aquarium

After a two-year renovation, Oakland-based metal experts Móz Designs have unveiled their inclusion in Georgia Aquarium’s new shark gallery.

Cosm unveils Experience Centre with ‘one of a kind’ LED dome   16 Feb 2021

Cosm unveils Experience Centre with ‘one of a kind’ LED dome

Cosm, a global technology company that builds end-to-end solutions for immersive experiences, has unveiled its Experience Centre which houses a 20-meter diameter immersive 8K LED dome to be used in science, education, theme parks, attractions, sports and entertainment venues.

LianTronics’ glasses-free 3D Star Trek LED screen attracts attention   16 Feb 2021

LianTronics’ glasses-free 3D Star Trek LED screen attracts attention

LianTronics’ giant curved LED wall with stunning glasses-less 3D spaceship display effect has attracted many on the street of Chengdu, China and trended on Twitter.

Company profile


Booker by MINDBODY

Our cloud-based platform gives owners and managers back-office access from anywhere. The system enables businesses to offer a sleek, low-touch experience from booking to rebooking that keeps both clients and staff safe.

View full profile>>

Catalogue gallery


Featured Supplier

Davines Group receives prestigious sustainability award

Davines Group receives prestigious sustainability award

The Davines Group, alongside Davines hair care and Comfort Zone skincare, has been recognised as "Best Performer of the Year" by the prestigious Best Performance Award by SDA Bocconi Management School – one of the most well-respected universities in Italy. More>>




in this issue

• Gyms open, but group exercise fight looms
• ukactive reveals details of new Active Standard
• PureGym 'burning £4m a week' during lockdown



Latest jobs

Jobs Search



Assistant General Manager
Salary: Excellent salary plus benefits
Location: Sutton-in-Ashfield, UK
Company: Everyone Active
Lifeguards
Salary: Competitive salary
Location: London, UK
Company: Everyone Active
Duty Manager (Wet)
Salary: Competitive salary
Location: London, UK
Company: Everyone Active
Diary dates
Powered by leisurediary.com

23-26 Feb 2021

Tecnova Piscinas

IFEMA, Madrid, Spain


28 Feb - 02 Mar 2021

World Spa & Wellness Online Conference

Online,



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Environment: Back to nature
British wildlife is being attacked on many fronts. Stephanie Hilborne, CEO of The Wildlife Trusts, wants to involve everyone in preserving nature More>>
  Interview: Sioux-per foods
The Sioux Chef, Sean Sherman, is on a mission to revive indigenous cuisine More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Social good: Winds of change
Learn about the Change Foundation and the opportunities it creates More>>
  New opening: Future of leisure
Selby Summit focuses on activity, not sport. Is it a new era for leisure centres? More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd