CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - Hussle: Bounce back faster with a new risk-free joiner channel
10 May 2021 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Product news

Company advertorial
Bounce back faster with a new risk-free joiner channel

Supplier: Hussle
More Hussle details



The industry is eagerly awaiting the reopening of health clubs and leisure centres in another year affected by COVID-19, where the only thing that’s been certain is uncertainty.

Will members come flooding back as soon as the doors open? Will they shy away, perhaps concerned about safety or having found new ways to exercise at home or outdoors? Or will they be looking for a new hybrid solution that offers them the best of both worlds?

Whatever the case, with facilities having lost an estimated 30-40 per cent of members during the past year, and more than 70 per cent of Hussle clients saying they will have the same or even less to spend on marketing versus pre-Covid, making informed marketing decisions and choosing partners who work with you to create additional revenue streams will be crucial to success.

Hussle, the first marketplace for fitness in the world, is a free digital marketing channel with a powerful UK-wide reach that gets you new members, risk-free.

Jamie Owens, director of fitness partnerships at Hussle, explains: “We speak to operators on a daily basis, who all tell us they need to see a vast improvement in the results of their new membership promotions this year, despite only having the same amount or even less to spend on marketing. This is where we can help.

“Embracing a marketing partner, such as Hussle, opens up completely new member generation options, providing access to valuable marketing reach and resources, at no extra cost.

“Hussle has turned more than 30,000 users into direct club members in the last 18 months alone. That’s actual members of your gym, which still belong to you regardless of how future partnerships progress.

“On average, 26 per cent of customers go on to become exclusive members of gyms they visit via Hussle. And, through our new Membership Conversion Service (MCS), we proactively encourage users to join clubs they attend regularly.”

Hussle was formed in 2009 based on two key principles; increasing participation in physical activity and generating revenue for operators.

Owens continues: “We target customers who don’t currently engage with traditional gym memberships by investing in two main marketing channels – direct to consumer through big brand marketing and commercial partnerships with the likes of Premier Inn and Vodafone, as well as via big-name employers providing fitness-as-a-benefit to staff, such as CBRE, Facebook and the NHS.

“Thanks to the national marketing partnerships we attract, plus the corporate members we generate, Hussle can offer operators members they would never normally attract.”

The key Hussle audience is aged 20-35 – the next generation of gym members, who're typically younger than most operators’ core 40-plus audience.

These include:
  • Customers requiring multi-venue workouts no single operator can provide, typically using at least two facilities around six times a month

  • Occasional users, who may also exercise outdoors or use digital platforms, but still represent a valuable share of a club’s wallet

  • 'Try-before-they-buy’ customers – accessing fitness via the Hussle platform enables consumers to try different gyms in their home area, giving operators the chance to impress

  • In the last 18 months Hussle has also brought 66,000 disengaged ex-members back and 14,000 brand new customers to gyms.


If you’re interested in taking part in Hussle’s Membership Conversion Service pilot, please contact Jamie Owens.

To find out more about Hussle or to become a partner visit Hussle's official website.
Bounce back faster with a new risk-free joiner channel

Hussle was formed in 2009 based on two key principles; increasing participation in physical activity and generating revenue for operators
photo: Hussle


Supplier: Hussle
London UK
Hussle is the UK’s most flexible way to get fit. When you Hussle, you get access to gyms across the UK, so it’s easier than ever to fit fitness into your life.

Web: www.hussle.com
More Hussle details

Product news
Ionto-Comed presents dynamic treatment table suitable for both spa and beauty treatments   10 May 2021

Ionto-Comed presents dynamic treatment table suitable for both spa and beauty treatments

Ionto Health & Beauty’s wellness equipment branch Ionto-Comed has developed a versatile yet compact cosmetic couch, named Ionto-Dynamove C1.

Bioline Jatò upgrades Age Beauty Secret line with gold facemask and new treatments   07 May 2021

Bioline Jatò upgrades Age Beauty Secret line with gold facemask and new treatments

Italian skincare brand Bioline Jatò has expanded its anti-ageing Age Beauty Secret product range.

Babor launches two new home spa lines to soothe and energise   05 May 2021

Babor launches two new home spa lines to soothe and energise

German skincare brand Babor has unveiled two home spa collections inspired by nature – named Babor Spa Energising and Babor Spa Shaping.

La Rue Verte launches water-soluble CBD to enhance wellbeing routines   30 Apr 2021

La Rue Verte launches water-soluble CBD to enhance wellbeing routines

CBD wellness brand La Rue Verte has introduced a new water-soluble CBD product named Santé, to enhance refreshments and help consumers easily access the benefits of CBD.

Smartech brings the Power Plate experience to Selfridges
  29 Apr 2021

Smartech brings the Power Plate experience to Selfridges

Smartech, the destination for innovation in exclusive partnership with the best department stores around the globe, has chosen Power Plate to boost its range of health and fitness products.

Phytomer UK introduces Nutritionnelle Dry Skin Rescue Cream to nourish and moisturise skin   28 Apr 2021

Phytomer UK introduces Nutritionnelle Dry Skin Rescue Cream to nourish and moisturise skin

Marine spa brand Phytomer has introduced salvation for even the driest skin with the launch of Nutritionnelle Dry Skin Rescue Cream.

bbspa_Group’s stylish new antiviral spa uniform collection certified as PPE   27 Apr 2021

bbspa_Group’s stylish new antiviral spa uniform collection certified as PPE

Global spa consultancy bbspa_Group has announced the arrival of 100% You - uniforms for wellness teams, an antiviral spa uniform collection designed to be durable, safe, fashionable and eco-friendly.

A mosaic of enjoyment and escape: Natura Bissé launches Diamond Well-Living Collection plus new treatments   23 Apr 2021

A mosaic of enjoyment and escape: Natura Bissé launches Diamond Well-Living Collection plus new treatments

Premium Spanish skincare brand Natura Bissé has introduced Diamond Well-Living – a range of eight uplifting body products designed to inspire a new ethos of wellbeing.

Company profile


Parkwood Leisure

Parkwood Leisure is a family-owned leisure management company working with local authority partners across England and Wales.

View full profile>>

Catalogue gallery


Featured Supplier

New consumer expectations demand an exceptional customer experience

New consumer expectations demand an exceptional customer experience

fibodo believes that providers who meet consumers needs of service, flexibility, richness of content and accessibility will thrive as we build new and different models of working in leisure, health and fitness and across all sports and activities. More>>




in this issue




Latest jobs

Jobs Search



Operations Assistant (NPLQ required)
Salary: Competitive
Location: Cirencester
Company: Everyone Active
Swimming Teacher
Salary: Competitive hourly rate
Location: Cirencester, UK
Company: Everyone Active
Duty Manager
Salary: Competitive
Location: Cirencester
Company: Everyone Active
Diary dates
Powered by leisurediary.com

10-14 May 2021

ISPA Stronger Together Summit

Virtual Conference, United States


11-12 May 2021

Healing Summit

The Pine Cliffs Resort, Albufeira, Portugal



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Profile: Stephen Hulme
We look back on the career of Everyone Active CEO Stephen Hulme More>>
  Arts & Culture: The show must go on
When austerity hits hard, UK theatres adapt and get creative More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Hospitality: Wasted opportunity
Restaurants take innovative approaches to solve the problem of food surplus More>>
  Regeneration: High ideals
In Utah, a bunch of hip entrepreneurs is creating a crowdfunded ski resort More>>


Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd