CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - Tanita Europe BV: Focus on health to attract and retain new members in 2022
23 May 2022 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Product news

14 Jan 2022

Focus on health to attract and retain new members in 2022

Supplier: Tanita Europe BV
More Tanita Europe BV details



The ‘health seeker’ is a term being used a lot within fitness right now, as recent surveys have shown.

At Tanita we’ve been using this term for some time to describe those gym members where perhaps the aesthetics of fitness are not the main motivator, instead consumers are more interested in health benefits.

They’ve often been the most difficult to engage with, as they largely have quite vague reasons to join and retaining them can be challenging.

Body composition technology and the wide range of health data available such as muscle, fat, visceral fat, water and metabolic age has been utilised for a long time as an essential tool to facilitate engagement with this gym member demographic.

Focusing on the different areas of ‘health’ motivates these members and when they can monitor and track their improvements in these areas, they remain members for longer.

What strategies do you have in place to hit your January new member targets?

Body composition assessments with Tanita Europe B.V. – the worldwide leader in health monitoring – are a proven method of attracting and retaining members.

"To attract and retain members in 2022, focus on health," Simon Wilkinson adds, Tanita's fitness & sport lead/technical rep UK.

What are the benefits?
– Show prospective new members more about their health than they’ve ever seen before!

– Evidence your value immediately!

– Personalise your discussions with members about their health and activity!
– 'Free' health assessments for all new starters in January!

The possibilities with Tanita go on and on, speak with us today about how your health and fitness facility can benefit.
Focus on health to attract and retain new members in 2022

Body composition assessments with Tanita Europe B.V. – the worldwide leader in health monitoring – are a proven method of attracting and retaining members



Product news
Mother nature inspires J Grabner’s new embossed sauna panelling   23 May 2022

Mother nature inspires J Grabner’s new embossed sauna panelling

Intricate textures found in nature have inspired J Grabner’s new 3D embossed Saunaboard Arte range.

Customise a bespoke SnowRoom with TechnoAlpin’s new design simulator   20 May 2022

Customise a bespoke SnowRoom with TechnoAlpin’s new design simulator

Italian SnowRoom specialist TechnoAlpin has developed a new interactive tool to help clients virtually simulate and design their own SnowRoom before committing to purchase.

REM UK unveils Legacy Spa Couch and adopts new strategies to fight climate change   18 May 2022

REM UK unveils Legacy Spa Couch and adopts new strategies to fight climate change

The Legacy Spa Couch is the latest massage bed created by spa and salon equipment supplier REM UK.

Lion Stone Art crafts statement natural stone designs to enhance wellness environments   16 May 2022

Lion Stone Art crafts statement natural stone designs to enhance wellness environments

Turkey-based Lion Stone Art is producing luxury natural stone design pieces to create aesthetic spaces in spas, wellness facilities, gyms, hotels and private residences.

Oss Fitness wins tender for three sports centres in Burgos, Spain
  13 May 2022

Oss Fitness wins tender for three sports centres in Burgos, Spain

Oss Fitness has won a public tender to provide new fitness equipment from Core Health & Fitness to three sports centres in the City of Burgos in Spain.

Zelens launches professional treatments for spas and clinics
  13 May 2022

Zelens launches professional treatments for spas and clinics

Science-led skincare brand Zelens has entered the spa market with a set of four new professional treatments.

myndstream launches curated music portal for spa and wellness audio experiences   11 May 2022

myndstream launches curated music portal for spa and wellness audio experiences

Wellness music company myndstream has unveiled a subscription-based music service to offer curated spa music at a reduced cost, without licensing challenges.

Kelda Showers to launch bubble rain shower inspired by Swedish massage
  09 May 2022

Kelda Showers to launch bubble rain shower inspired by Swedish massage

Kelda Showers is gearing up to introduce the BubbleSpa – an experience shower that creates a cascade of bubble rain to offer a bathing experience promoting holistic wellbeing.

Company details

Tanita Europe BV

Tanita is a market leader in precision weighing and BIA body composition analysis equipment. The family run company was founded in 1923 in Tokyo and in 1991 introduced the world's first stand-on body fat monitor. This directly led to a highly successful global expansion of the brand. With a key focus on medical research and scientific accuracy, Tanita products are proven to be the most accurate and reliable on the market today. Our own manufacturing plants in Japan and China ensure the highest European quality standards are met and the latest cutting-edge technology integrated into our wide portfolio of products.

Tanita Europe BV
Manchester
England

Visit website

More Tanita Europe BV details



in this issue

• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources



Latest jobs

Jobs Search



Catering Assistant
Salary: Competitive
Location: London
Company: Everyone Active
Fitness Motivator and Personal Trainer
Location: Wickford, UK
Company: Everyone Active
Fitness Motivator and Personal Trainer
Location: Westminster, London, UK
Company: Everyone Active
Diary dates
Powered by leisurediary.com




25 May 2022

Evolve: State of the UK fitness industry

Online,


02 Jun 2022

Forum HOTel&SPA

Four Seasons Hotel George V, Paris, France




Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Fitness: Hybrid fitness
ESPA Life at Corinthia's 'revolutionary' new fitness service, BodySPace More>>
  Interview: Katy Bowman
In her latest book, the biomechanist and author explains why we need to widen our spectrum of movement and connect with our inner hunter-gatherer More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Visitor profiles: Beyond demographics
Gerri Morris, of Morris Hargreaves McIntyre, on defining cultural consumers More>>
  Regeneration: High ideals
In Utah, a bunch of hip entrepreneurs is creating a crowdfunded ski resort More>>


Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd