PayAsUGym was launched in 2009 and rebranded as Hussle in 2019
Sandcroft Avenue Limite
Jamie Ward, CEO
Neil Harmsworth, COO
Ankush Bhatia, CFO
Jamie Owens, Director of Fitness Partnerships
Angie Tang, Head of Operations
Hussle has two products; Day passes for casual usage and a monthly multi-club subscription which enables customers unlimited access to multiple venues.
Hussle exists for two reasons: To increase opportunities for people to engage in physical activity and to generate value for the operators we partner within the fitness industry. Our service targets the 85% of the population that traditional gym membership doesn’t work for. With our national reach, we are able to push customers into gyms through our brand marketing and commercial partnerships alongside employers providing fitness-as-a-benefit to their workforce.
Incremental revenue, membership conversion service and digital fitness products.
Gym and health club operators
Shows/events attending in 2021
"For 10+ years Hussle have provided 3d Leisure additional revenue and membership leads. What’s crucial for us is Hussle don’t try to tie us into an exclusive partnership unlike other aggregators. This enables us to maintain leverage and marketing control providing a balanced partnership."
Operations Director, 3d Leisure