| CoverMe is transforming group exercise class cover, matching instructors with gyms across the UK |
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About us
CoverMe Fitness is an on-demand group exercise cover app that connects qualified and insured instructors with clubs across the country in three easy steps. With reporting to recognise and reward your best instructors, the app helps you find and retain talent.
CoverMe is a real-time community, streamlining cover provision quickly, reliably and safely. We make sure slickly choreographed, big-impact, big-fun group exercises classes actually happen, so your in-house team can concentrate on growing the business and looking after the member experience.
Why? Research shows a third of members experience cancelled or disrupted classes regularly (once a week or more) or quite often (twice a month), and a third would consider cancelling their membership or looking elsewhere for classes if this continued.
CoverMe has been developed by fitness club owners who saw first-hand the need to improve the process for covering classes. The app has been developed and tested in a live club environment over the last two years and has recruited high-profile industry leaders including John Treharne to the Board.
Key products and services
CoverMe revolutionises studio management by matching inspirational, qualified, insured and vetted freelance instructors with gyms/studios to minimise timetable disruption and keep member experience high. The prototype was created in 2018 and the technology has been thoroughly tested and improved through use in clubs since.
The app gives operators full management of their existing group exercise instructors and also helps source new talent with the ability to post audition requests to recruit new instructors for permanent positions.
CoverMe digitalises the matching process, linking venues seeking instructors with a network of talent seeking work. Its algorithms and analytics identify the most suitable freelance instructors, factoring in skills, proximity and availability – all in real time – so managers can source and book class cover in three steps and less than 30 seconds.
Reward and recognition is also built into the app - instructors earn points and badges by being part of the community.
On joining the app, all instructor qualifications and insurance certificates are verified by CoverMe’s in-house team, so managers can be assured their group exercise cover is certified, insured and of the highest quality.
The app’s unique QR code system enables instructors to scan in/out of the club, so managers can track who is teaching and when, and generate reports around class cover. The QR code automatically generates invoices to save time and administration.
In an ongoing pilot study at a club with 150 live classes a week, jobs were posted within 72 hours of the app going live with 95% of cover roles accepted in less than 20 minutes of posting. On average, 97% of group exercise classes that require cover, get cover.
The app gives instructors the opportunity to maximise their income. They set up their profile, upload their documents and insurance and accept a job, whenever and wherever they want. |
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