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05 Aug 2021 Leisure Management: daily news and jobs
 
 
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SELECTED ISSUE
Fit Tech
2021 issue 1

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Fit Tech 2021 issue 1
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5   Editor's letter: Big (fit) tech
We’re entering the age of the wellness mega-corp, with the ultimate goal for investors being to dominate health and wellness markets in every channel. Prepare to expect the unexpected in this convergence of health, fitness and wellness

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10   Fit Tech People: Devi Mahadevia
Facebook paid online events allow fitness instructors to charge viewers for online classes

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12   Fit Tech People: Kevin Dawidowicz
The president of CoachMePlus on how this software helps coaches and athletes work together to reach their fitness goals

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16   Fit Tech People: Andy Etches
The founder of Rezzil explains how VR is used to test and develop athletes’ cognitive skills

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22   Fit Tech News:
Check out the latest news in fitness, sports and wellness technology

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32   Interview: Preston Lewis, Black Box VR
Black Box VR is the world’s first virtual reality gym. Co-founder Preston Lewis tells why VR and gaming is the perfect way to get people addicted to fitness

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42   App retention: Staying sticky
Fitness apps find it easy to collect new users, but can they keep them? Retention expert Bob Lawson gives his tips

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46   App retention: Digital retention top performers
Three digital fitness platforms tell Fit Tech how they work to achieve higher levels of customer retention

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48   Virtual Fitness: Sky x Fiit
Digital fitness brand Fiit has secured a deal with satellite TV giant Sky, to make its content available to Sky Q subscribers

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54   Research: Fit Tech Leadership Report
A recent report analysed the backgrounds of more than 300 fitness tech executives

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60   Interview: Sharad Mohan, Trainerize
With over 100,000 workouts tracked per day, Trainerize is helping people achieve their fitness goals

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66   Artificial muscles: Robotic muscles
emPOWER is a visionary project that aims to develop implantable artificial muscles by 2050. Professor Jonathan Rossiter explains

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On the cover: The co-founder of the world’s first VR gym is making fitness addictive
 
70   Interview: Blurring the lines
Les Mills has launched a suite of digital solutions to help clubs expand their reach in the booming online fitness space
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76   Interview: Rodrigo Jesus, Salus Optima
Salus Optima is working with McLaren Racing to empower team members to improve their health
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82   Mental health: Virtual wellbeing check
Richard Lucas, founder of GoVox, explains how his system helps clubs identify athletes who are struggling with mental health issues
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87   Supplier showcase: A brand new app
FunXtion and GoodLife Fitness collaborated to help Canadians stay fit in the gym and at home
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89   Supplier showcase: Clubs without walls
The Health Club Collection on its collaboration with Venueserve Fitness
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90   Research: Wind power
Researchers in China have designed a tiny device that can scavenge wind energy from the breeze you make when you walk or run
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