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7
Editor's letter:
Editor's letter
Time to muscle up
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12
Write to reply:
Readers respond to Colin Milner’s ‘Challenging Ageism’ column and Liz Terry’s editor’s letter from HCM June
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14
HCM People:
Dave Courteen
The CEO of Mosaic Spa & Health Clubs talks about his new book – More To Gain Than Just the Game
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18
HCM People:
Debra Wein
The City of Portland in Maine, US, is investing in a wellness programme for its entire workforce. We talk to the founder and CEO of Wellness Workdays
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22
HCM People:
Dan Bond
CrossFit Fort Ashton’s owner shares insights into how he built his tribe and got them through lockdown
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24
HCM News:
Stay up to date with the latest news in health, fitness and physical activity
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32
Interview:
Francis Ottevaere
The CEO of JIMS Fitness explains his reopening strategy, which sees new member sales up 200 per cent
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38
US stats:
What members say
New research gauges the feelings of members about returning to the gym
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44
Accessibility:
Undefeatable
This charitable initiative is supporting people with health conditions and disabilities to get into physical activity
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50
Sponsored briefing:
Looking long term
Active IQ has partnered with Nuffield Health who have created a new Level 3 Diploma in Working with People with Long-term Conditions
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54
Insight:
Welcome back
Who’s winning on social? An analysis of social media responses to gym chains’ reopening videos
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60
Finance:
The fightback begins
Nadim Meer advises operators on how to position themselves as an attractive prospect for investment
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64
Statistics:
Is the gym safe?
Blair McHaney has developed a guide to navigating customer sentiment
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On the cover:
The fitness industry roars back
68
The way I see it:
Francesco Arlotti
Technogym’s head of digital solutions shares his thoughts on how operators can ensure their future success
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73
Immunity:
Best defence
The impact of exercise on the immune system has never been more important. We look at immunity-boosting protocols from two equipment developers
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78
Interview:
Paul Bowman
The CEO of Wexer says COVID-19 has changed customer expectations and operators must adopt a hybrid physical/digital model to survive post-pandemic
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86
Strength:
Fusion fitness
Combining fitness elements is making strength training more accessible
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92
Supplier showcase:
Matrix Fitness
University College Birmingham has invested in elite performance equipment
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94
Supplier showcase:
Speedflex
Speedflex has partnered with Everyone Active to deliver a new boutique concept
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96
FIBO Awards:
In the spotlight
We take a look at the six winners of the FIBO Innovation and Trend Awards 2020
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99
HCM directory:
Find suppliers of products and services
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