Early bird
available now!

peter dean

As part of the Gambling Act 2005, a new powerful watchdog in the shape of the Gambling Commission was established in October. Its chair Peter Dean tells Magali Robathan how he plans to keep crime out of gambling and protect the vulnerable

When Peter Dean, chairman of the newly created Gambling Commission, joined the Gaming Board seven years ago, reform of the UK’s outdated gaming laws was “only a gleam in the eye”. Dean admits that, although both he and his predecessor argued for law reform, even he was surprised when it received support from the government. Now, after years of debate and consultation, some fairly hysterical reactions to the new proposals, and a major climbdown on the issue of regional casinos, the Gambling Act 2005 is finally here.
Dean is no stranger to UK law, having spent the first part of his career as a lawyer. He has retained a lawyer’s very precise way of speaking; his answers are carefully considered, and he consults old reports from his shelves of books in order to ensure the dates and information he gives are correct. We meet in the Gambling Commission’s offices in Holborn, which have something of a temporary feel, despite the fact the Gaming Board has been based there for many years. Perhaps it’s because the offices won’t be home to the organisation for much longer, once it moves to its new premises in Birmingham next year.
The Gambling Commission is a new, powerful watchdog that was established under the Gambling Act 2005 with a remit of keeping crime out of gambling, protecting children and the vulnerable, and ensuring that gaming is fair. It will regulate all commercial gambling in Great Britain, apart from spread betting and the National Lottery, and takes over from the Gaming Board, which previously regulated casinos, bingo, machines, and some lotteries. “Although it is a wholly new body, with wider and quite different powers to the Gaming Board, and a brief to deal with illegal gambling, it will build on the work of the Board,” explains Dean. “It will be larger than the Gaming Board, but I hope and intend that it won’t be so large it will be seen as a bureaucratic or ivory tower organisation. I particularly don’t want to lose the characteristic that the Gaming Board had of being in touch with the industry.”
The Gambling Act should be implemented by 2007, and the Gambling Commission will be fully operational by the end of that year, when it will gain its new powers to issue operating licences, to specify some of the conditions of the licences, and issue codes of practice. It will also have legal powers to monitor licence holders and levy fines or revoke licences, as well as investigating and prosecuting illegal gambling.
Until then, it will carry on the old functions of the Gaming Board, while “looking forward very actively,” as Peter Dean explains: “Between now and 2007, we are embarking on an enormous programme of consultation, we are carrying out a study on the prevalence of gambling for the government, and we have also had to acquire new premises and recruit new staff.”

Dean started his career as a lawyer, before moving into business, and spending 10 years as executive director of international mining  company Rio Tinto Plc. From 1990 to 1997, he was deputy chairman of the Monopolies and Mergers Commission, and until 2001 he served as the Investment Ombudsman for the Investment Management Regulatory Organisation. In 1998, he joined the Gambling Board, with no  prior professional interest in gambling.
“Having spent the first part of my career in  law, and the second part in business, I found myself working in the public sector, and developed a bit of a taste for it,” he explains. “I saw an advertisement for the Gaming Board, and it struck me as a job that would harvest the skills I’d acquired, and which would be very interesting and worthwhile.”
Joining the industry with no experience of gaming, at a time when it was on the verge of experiencing its biggest shake up for more than three decades must have been quite a challenge. Dean is no stranger to challenge though; during his time as executive director of Rio Tinto he had to fend off a multi billion dollar antitrust lawsuit, which threatened the viability of the whole company. Resolving the suit was no mean feat; it took several years and involved getting an Act of Parliament passed in the UK. It was no doubt this tenacity, determination and attention to detail that helped Dean secure the position with the Gaming Board, and he feels his varied background has been a real advantage.
 “It’s very rewarding seeing an accumulation of experience and using my skills – most obviously in law, business and public service but also in less obvious areas - in my current role,” he says.
Dean’s experience dealing with challenges is likely to come in very handy over the coming months, when the Commission has to face the upheaval of moving to a new city, almost trebling its workforce, and having to replace the majority of its existing staff.
The organisation will relocate from London to Birmingham next year, in accordance with the government’s policy that new public sector bodies should be located outside London and the South East, something Dean wasn’t initially too happy with.
“We argued against this for obvious reasons,” he explains. “A lot of our stakeholders are based in or around London and we were fully aware of the enormous difficulties of starting a new organisation and relocating at the same time. The government decided it wanted us to move though, and now we’ve set our shoulder to the wheel, we are fully committed to, and enthusiastic about, going to Birmingham.”
The move does present some real challenges though, particularly relating to staffing. The eight members who led the Gaming Board have become commissioners within the new organisation, but while the Gaming Board had between 70 and 80 members of staff, the Gaming Commission will need around 200 to deal with its wider responsibilities. However, because it’s moving to Birmingham, and “only a handful” of its existing staff are able to relocate, almost all of its workforce will have to be rehired.
“It’s a real challenge dealing with recruitment, and the transfer of skills. Existing staff will overlap with the new staff for a time, in order to pass on their skills,” explains Dean.
By the middle of next year, however, Dean hopes the organisation will be fully based in its new home in Birmingham.
The most controversial part of the new gaming laws has been the issue of regional casinos, with some arguing their introduction to the UK market would act as a catalyst for regeneration of rundown areas, and others convinced they would result in an explosion in problem gambling. So what are Dean’s thoughts on the government’s climbdown from the original limit of eight new regional ‘supercasinos’, to just one, as allowed under the new Act.
“There are serious issues to do with problem gambling, which should be debated and which require serious treatment, but the concentration of the debate on the matter of regional casinos has oversimplified the issue,” he says.
“It’s unfortunate that the Gambling Act came into the spotlight precisely at the time the general election was taking place; the temptation was irresistible to take advantage of that and make political capital out of it.”
Dean is quick to make clear, however, that it’s not the final Act itself he’s criticising. “I make no comment about the end result – it’s something which is perfectly capable of being regulated sensibly, which is what I’m concerned about,” he says.
He also feels that the argument over regional casinos overshadows the fact the Act has been very successful in other areas. “To a substantial extent, the Gambling Act fulfils the recommendations of the Budd Report, which I was involved with,” he says. “All the attention has been on the regional casinos, but all the other recommendations - to do with modernising the law, the protection of children and the vulnerable, and enforceability of gambling contracts - have been accepted and brought into the law, which is a very good thing.”
He does acknowledge the very real concerns of many about the social implications of deregulation, but is anxious that the scale of the problem shouldn’t be exaggerated.
“A small proportion of people who gamble have a problem with it, and this can lead to utter misery and devastation,” he says. “It is not a trivial problem, and needs to be addressed. It also needs to be kept in proportion though.
“The comparison I sometimes draw is with alcohol,” he continues. “There is a small proportion of people who can’t handle alcohol, and that also leads to great misery, but as a society we don’t conclude that alcohol shouldn’t be freely bought on the high street. It seems eminently sensible to me that one allows responsible adults to do what they want to do. A huge amount of focus has been given to the problems that can be caused by gambling, and these are being addressed.”
The establishment of the Commission is part of the government’s way of addressing the issue of problem gambling, along with many of the conditions set into the Act.
So how does the Commission intend to fulfil its aim of protecting the vulnerable? “In formal terms, this will be dealt with by the licence conditions and codes of practice gaming operators will have to adhere to, which we will be consulting on very extensively next year,” explains Dean. “These will go into some detail about how to keep children out of gambling premises and what to do to protect those with a gambling problem. It will deal with the issue of how staff should be trained to deal with people who have problems.
“The regulated industry is already sensitised to the issue of problem gambling,” he continues. “What’s new about the Act is that it’s the  first time that social responsibility has been incorporated as an obligation.”
Many operators have already voluntarily introduced responsible gambling programmes, Dean points out. “They are quite sensibly seizing the initiative themselves by generating their own internal programmes. They know it’s in their own commercial interest to be seen to behave in a responsible way.”
As for keeping crime out of gaming, Dean is confident that the licensing process – which will involve a rigorous investigation into the background of those applying for gaming licences – and the process of monitoring gambling establishments that’s already in place, will keep the licensed industry relatively crime free. Illegal gambling is another matter; it wasn’t within the remit of the Gaming Board, and Dean admits it’s partly a question of waiting to see what emerges. “The Gambling Commission will have extensive powers to enter and search premises, and it will enforce the law that way.”
The issue of how much guidance operators will be given on matters such as providing advice for problem gamblers, and whether the type of advice will be stipulated, is still undecided.
“We will be consulting widely on that and on a range of other issues,” explains Dean. “The general philosophical approach of the Commission will be to regulate with as light a touch as possible, consistent with getting its job done.”
Dean’s term as chair of the Gambling Commission has been extended until December 2007, which he says has been a relief. “By then, if all goes well, the Commission will be thoroughly up and running,” he explains. “I will have done nearly 10 years, which is quite long enough, and it will be time for someone else to come in and take charge.”
With his varied experience and background, who knows what type of role he might go into next, but one thing’s for sure – it will be something he enjoys.  “I do believe in maintaining a sense of fun,” he says. “For the last 30 years, I have made the rule that I won’t take on any role that I don’t regard as fun.”



Under the Gambling Act 2005, the Gambling Commission will regulate all commercial gambling in Great Britain, apart from spread betting and the National Lottery. From 2007 this will include betting, as well as bingo, casinos, lotteries, pool betting and gaming machines.
From 2007 the Gambling Commission will issue new operating licences to organisations and individuals who are providing facilities for gambling, and personal licences to certain individuals working in the gambling industry.
The Commission specifies some of the conditions under which these licences are granted, and also issues codes of practice for the provision and management of gambling facilities. The organisation also has legal powers to monitor licence holders and can levy fines or revoke licences. It can investigate and prosecute illegal gambling under the Gambling Act.
The Gambling Commission is the government’s principal advisory body for issues relating to gambling.

At the beginning of October, gambling minister Richard Caborn announced the creation of the Casino Advisory Panel which will begin work today to decide where the 17 new casinos permitted under the Gambling Act will be situated. The panel was created as part of the Gambling Act 2005, which came into force on 1 October. The Act will also see the abolition of the 24 hour membership rule.
The panel will initially invite expressions of interest from local authorities and then begin identifying the areas which could support either the one regional casino or any of the planned eight large and eight small casinos. Based on the panel’s findings, the list of chosen locations will be approved in a Parliamentary Order in early 2007, with the relevant local authorities then able to invite tenders for casino premises licences.
The regional casino will offer a minimum of 5,000sq m (54,000sq ft), large casinos a minimum of 1,500sq m (16,000sq ft) and small casinos a minimum of 750sq m (8,000sq ft), with differing jackpot prize levels available at each.

From 2007, the Gambling Commission will have the responsibility for regulating betting and remote gambling
The Commission is undertaking a major consultation with the industry, faith groups and the public


Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

Leisure Management - Leisure news, jobs, features, products and diary dates
18 Jul 2024 Leisure Management: daily news and jobs
Sign up for FREE ezine

Features List

Spa Business
2009 issue 1

View on turning pages
Download PDF

Spa Business 2009 issue 1
Share this issue
Download PDF
View Turning Pages
Print subscription
3   Editor's letter: Operational excellence
It's inevitable that the number of new projects coming to market will slow and we'll be focusing more on sweating our assets and optimising what we have to create value through innovation.

View on turning pages
6   News: World leisure
Amazulu World planned for South Africa

View on turning pages
View online
22   Architects' focus: 3Dreid
Divisional director Gordon Ferrier outlines the challenges of redesigning Cameron House hotel on Loch Lomond while keeping the guests happy

View on turning pages
24   Hotseat: William McNamara
The founder of the Bluestone holiday village in Pembrokeshire talks about the challenges of launching his new venture

View on turning pages
28   Profile: Sir David Michels
The ex CEO of the Hilton Group tells Magali Robathan why the next few years will be challenging but exciting

View on turning pages
32   Parks and green spaces: Space to breathe
In the face of climate change and the obesity epidemic, parks are vital, argues GreenSpace’s Paul Bramhill

View on turning pages
36   Burning question: How will the VisitBritain staff cuts affect tourism?
Major job losses prompted by a cut in funding for VisitBritain could have a huge impact, say industry experts

View on turning pages
38   Business analysis: Ignoring the gloom
Despite the financial turmoil, leisure industry deals are still being done. Matthew Goodman looks at a few recent private equity deals

View on turning pages
40   CLOA: Under the roof
Leisure and sports hubs are being touted as the way forward by Sport England, which looks like good news for the industry, says CLOA’s John Bell

View on turning pages
44   Regeneration: High fliers
When five West Yorkshire councils sold Leeds Bradford International Airport in 2007 they promised part of the windfall would be used for major leisure projects. Caroline Wilkinson reports

View on turning pages
47   Show preview: The cleaning show
We take a look at what to expect from the 2009 Cleaning Show

View on turning pages
48   BISL: Lesson from beijing
Now the dust has settled following the 2008 Olympics, London should analyse the Games to find out what it can learn from Beijing, says Brigid Simmonds

View on turning pages

50   Tourism: Island of dreams
Saadiyat Island in Abu Dhabi will feature major museums including the fi rst outpost of the Louvre and the Guggenheim Abu Dhabi. We find out more
View on turning pages
54   Eco pioneers: Chris Hines
The founder of Surfers against Sewage gives some tips on how the industry can improve its environmental performance
View on turning pages
58   Sound, light and av: A sense of drama
Kevin Murphy, development director for Event Communications, talks about the use of AV in leisure, and we take a look at some recent sound and lighting projects
View on turning pages
62   Show Preview: The event show
A sneak preview of this year’s show
View on turning pages
64   Research: Growing pains
New research by Mintel shows that leisure and retail parks are seeing slow growth. Amanda Lintott reports
View on turning pages
66   Senior's solutions : How to avoid getting crunched
Grahame Senior offers some hard-won advice on dealing with the credit crunch
View on turning pages
68   Product news: Leisure-kit.net
Innovative new products for the industry
View on turning pages

Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd