Product focus
Uniforms & linen

By Katie Barnes | Published in Spa Business 2012 issue 1


We highlight new spa uniform and linen launches and showcase other key lines

Just arrived

Rocco for men & Aquari women’s wrap – Fashionizer Spa Uniforms

The uniform: Fashionizer Spa Uniforms LLC unveiled two new styles – the Rocco top for men and the Aquari wrap for women – in its cotton performance fabric (CPF) line at the ISPA exhibition in late 2011.

What makes them stand out? The Rocco for men is a smart, short-sleeved, polo-style shirt in either black or white, while the Aquari wrap for women is a cross-over tunic with an adjustable, elasticised tie belt. Fashionizer’s CPF comprises organic cotton and other fibres for stretch and comfort and a soil release treatment to help clean oil stains.

Company background: Fashionizer Spa Uniforms is the US affiliate of Fashionizer Couture Uniforms, a supplier of uniform solutions for 18 years within the hospitality, corporate, cosmetic, spa and retail sectors. It supplies Hyatt, Renaissance, Trump and Aspria spas, among others.

SPA-KIT.NET KEYWORDs: FASHIONIZER SPA

 



The Rocco top for men is made of organic cotton for stretch and comfort
New for 2012

Linen Collection – Salonwear Direct

The uniform: The 2012 Linen Collection from Salonwear Direct features three tunics and practical straight-leg, drawstring trousers designed as an elegant and stylish option for spa professionals across Europe.

What makes the collection stand out?
The new collection features a smart and professional image, with clothing that is lightweight but durable and made from 100 per cent natural fabric for breathability and coolness. To fit in with the ‘natural’ style, the collection comes in a new tan shade although other colours are also on offer.

What’s next? In 2012, Salonwear Direct will be redesigning its existing salon tunics with new trims and two new colours – turquoise and silver grey – to complement its current palette of hot pink, purple, charcoal, pin stripe, navy, black and white. The company will also donate £2 (US$3.11, e2.40) to a charity of choice from every sale of its upcoming Ribbon tunics range.

Company background: Salonwear Direct has been supplying uniforms for more than 10 years and has been voted The Best Uniform Supplier for two years running at the UK’s Guild Awards of Excellence. It is known for its “exceptional standard of quality and service”.

SPA-KIT.NET KEYWORD: SALONWEAR

 



The new linen collection features three new elegant and stylish tunics
Showcase

Vibrancy towels – BC Softwear

The linen: The Vibrancy range is a line of plain bath and hand towels that come in nine different colours – purple, pink, deep blue, chocolate brown, silver grey, black, beige, burgundy and cream. It complements BC Softwear’s Serenity waffle towel collection to give spa operators a choice of textures.

What makes the line stand out? The towels have been designed with durability in mind and keep their colour – even dark dyes are said to withstand intensive washing by busy spa operators.

Other key features: The super soft towels have been created to stay softer for longer.

What’s next? In 2012, operators can expect different sizes and colours in the Vibrancy and Serenity ranges. The company also plans to increase its bathrobe options.

Company background: BC Softwear supplies more than 200 spas including high-end UK destinations like Ragdale Hall, Coworth Park and Dolphin Square Spa.

SPA-KIT.NET KEYWORDs: BC SOFTWEAR

 



The new towel range is available in nine colours and stays super soft
Just arrived

Pravia Collection – Yeah Baby

The uniform: A jacket with an invisible zip, the Pravia will create a professional image for front desk staff and therapists alike. It was first unveiled at the ISPA exhibition in late 2011.

What makes it stand out? It has a modern look and is made out of Yeah Baby’s Solancia stretch fabric to allow freedom of movement and comfort.

Other key features: Pravia has an adjustable back belt which can be tightened or loosened to flatter different body types. Colour options include black, white, tan, navy and chocolate; while piping around the collars and sleeves can be customised according to a spa’s unique brand. Logo embroidery options are also available.

What’s next? In early 2012, Yeah Baby will reveal its Sofia Collection, a wrap top for aestheticians to complement the Pravia. This will be followed by Roxy semi-fitted trousers to complete the look.

SPA-KIT.NET KEYWORDs: YEAH BABY

 



The new Pravia jacket has an invisible zip and an adjustable back belt
Showcase

Bonbon and Yin – Monique Mathieu Paris

The uniform: Just under a year old, the Bonbon and Yin tops are some of the most popular in the Monique Mathieu Paris collection. The Bonbon has a high waistline just below the chest and is considered the most fashionable and sophisticated in the range, while the Yin has a Mao-style collar, no sleeves and elastic fabric on both sides for added comfort.

What makes them stand out? The high-quality fabric is sourced from Europe and the design has the distinct touch of founder Monique Mathieu who was an apprentice dress designer for French fashion houses such as Givenchy.

Other key features: The uniforms come in champagne colour as well as black and white. The fabrics include pique and gabardine, made up of 67 per cent polyester and 33 per cent cotton, so are easy to wash and clean.

What’s next? Mathieu’s Tibet uniforms will hit the big screen in 2012 – the range was selected for a spa scene in the Adam Sandler movie I Hate You Dad which launches in June.

Company background: Monique Mathieu uniforms are available worldwide and top customers include Thalgo in France and Janssen Cosmetics in Germany.

SPA-KIT.NET KEYWORDs: MONIQUE MATHIEU

 



The popular sleeveless Yin top has a Mao-style collar and quality fabric
Just arrived

2012 Collections – Noel Asmar

The uniform: Driven by fashion trends, Noel Asmar has unveiled three collections for 2012, including pencil bottoms and two flattering tunics.

What makes them stand out? The collections have a flattering set-in, pin-tuck waist band and detailed stitching. Metal buttons and zippers have also been added for a new look.

Other key features: The uniforms are made with stain and wrinkle-resistant fabric that doesn’t fade nor bobble up. The quality fabric also promises a long-lasting uniform. Various body shapes and sizes within staff make it challenging for spa directors to select one style to suit all. With this in mind, Asmar has added side hip vents for ease of movement, stretch in every garment and stocks xxs to 5xl in most styles, with custom-styling and sizing available on demand. For brand continuity, a range of matching suiting options are available to concierge and front desk staff.

What’s next? Asmar also offers hotel and medi-spa uniforms and plans to expand this part of the business in 2012. It is currently looking for distributors in Europe.

Company background: Noel Asmar prides itself on offering practical yet fashionable spa uniforms and founder Noel Asmar says: “Customers often comment on how great therapists look and spa directors get super feedback from their staff”. It supplies operators such as Canyon Ranch, Fairmont Willowstream Spas, Four Seasons, Hilton, Hyatt and Ritz-Carlton, as well as product companies such as Aveda, ESPA and Decléor. In November, the company was awarded Best Spa Uniform Manufacturer for the third year in a row by American Spa magazine.

SPA-KIT.NET KEYWORDs: NOEL ASMAR

 



The new tunics have a built-in waist band that is flattering for all sizes
Showcase

Wellsoft robes and linen – RKF Luxury Linen

The linen: The WellSoft range includes bathrobes, plaids and blankets for relaxation areas and retail.

What makes it stand out? The WellSoft fabric, which was launched in 2011, is made out of 100 per cent fine polyester which has been blasted to give a soft touch as well as a warm, cocooning feel.

Other key features: As the fabric is light, it is easier and not so expensive to clean compared with heavier fabrics.

What’s next? In 2012 it will debut its micro-cotton fabric range of table linen, bath towels, bath robes, slippers and matts. The fabric is made from a fine 100 per cent cotton and while thicker and fluffier than regular cotton it will also be light (and more economical to wash).

Company background: With its international presence, RKF Luxury Linen works with up-market hotels, spas, restaurants and golf courses as well as in the yachting arena. In the spa world, it has supplied companies such as the new Spa My Blend by Clarins in Paris (retail bathrobe pictured), Thalgo, Carita and SkinCeuticals. One of its best-selling items is an extra-large massage bed towel that has velour on one side and terry-towelling on the other, which RKF supplies in tailor-made colours and with bespoke embroidery.

SPA-KIT.NET KEYWORDs: RKF LUXURY

 



RKF Luxury Linen supplies the new Spa My Blend by Clarins in Paris
 


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SELECTED ISSUE
Spa Business
2012 issue 1

View issue contents

Leisure Management - Uniforms & linen

Product focus

Uniforms & linen
Katie Barnes, Spa Business

We highlight new spa uniform and linen launches and showcase other key lines

Just arrived

Rocco for men & Aquari women’s wrap – Fashionizer Spa Uniforms

The uniform: Fashionizer Spa Uniforms LLC unveiled two new styles – the Rocco top for men and the Aquari wrap for women – in its cotton performance fabric (CPF) line at the ISPA exhibition in late 2011.

What makes them stand out? The Rocco for men is a smart, short-sleeved, polo-style shirt in either black or white, while the Aquari wrap for women is a cross-over tunic with an adjustable, elasticised tie belt. Fashionizer’s CPF comprises organic cotton and other fibres for stretch and comfort and a soil release treatment to help clean oil stains.

Company background: Fashionizer Spa Uniforms is the US affiliate of Fashionizer Couture Uniforms, a supplier of uniform solutions for 18 years within the hospitality, corporate, cosmetic, spa and retail sectors. It supplies Hyatt, Renaissance, Trump and Aspria spas, among others.

SPA-KIT.NET KEYWORDs: FASHIONIZER SPA

 



The Rocco top for men is made of organic cotton for stretch and comfort
New for 2012

Linen Collection – Salonwear Direct

The uniform: The 2012 Linen Collection from Salonwear Direct features three tunics and practical straight-leg, drawstring trousers designed as an elegant and stylish option for spa professionals across Europe.

What makes the collection stand out?
The new collection features a smart and professional image, with clothing that is lightweight but durable and made from 100 per cent natural fabric for breathability and coolness. To fit in with the ‘natural’ style, the collection comes in a new tan shade although other colours are also on offer.

What’s next? In 2012, Salonwear Direct will be redesigning its existing salon tunics with new trims and two new colours – turquoise and silver grey – to complement its current palette of hot pink, purple, charcoal, pin stripe, navy, black and white. The company will also donate £2 (US$3.11, e2.40) to a charity of choice from every sale of its upcoming Ribbon tunics range.

Company background: Salonwear Direct has been supplying uniforms for more than 10 years and has been voted The Best Uniform Supplier for two years running at the UK’s Guild Awards of Excellence. It is known for its “exceptional standard of quality and service”.

SPA-KIT.NET KEYWORD: SALONWEAR

 



The new linen collection features three new elegant and stylish tunics
Showcase

Vibrancy towels – BC Softwear

The linen: The Vibrancy range is a line of plain bath and hand towels that come in nine different colours – purple, pink, deep blue, chocolate brown, silver grey, black, beige, burgundy and cream. It complements BC Softwear’s Serenity waffle towel collection to give spa operators a choice of textures.

What makes the line stand out? The towels have been designed with durability in mind and keep their colour – even dark dyes are said to withstand intensive washing by busy spa operators.

Other key features: The super soft towels have been created to stay softer for longer.

What’s next? In 2012, operators can expect different sizes and colours in the Vibrancy and Serenity ranges. The company also plans to increase its bathrobe options.

Company background: BC Softwear supplies more than 200 spas including high-end UK destinations like Ragdale Hall, Coworth Park and Dolphin Square Spa.

SPA-KIT.NET KEYWORDs: BC SOFTWEAR

 



The new towel range is available in nine colours and stays super soft
Just arrived

Pravia Collection – Yeah Baby

The uniform: A jacket with an invisible zip, the Pravia will create a professional image for front desk staff and therapists alike. It was first unveiled at the ISPA exhibition in late 2011.

What makes it stand out? It has a modern look and is made out of Yeah Baby’s Solancia stretch fabric to allow freedom of movement and comfort.

Other key features: Pravia has an adjustable back belt which can be tightened or loosened to flatter different body types. Colour options include black, white, tan, navy and chocolate; while piping around the collars and sleeves can be customised according to a spa’s unique brand. Logo embroidery options are also available.

What’s next? In early 2012, Yeah Baby will reveal its Sofia Collection, a wrap top for aestheticians to complement the Pravia. This will be followed by Roxy semi-fitted trousers to complete the look.

SPA-KIT.NET KEYWORDs: YEAH BABY

 



The new Pravia jacket has an invisible zip and an adjustable back belt
Showcase

Bonbon and Yin – Monique Mathieu Paris

The uniform: Just under a year old, the Bonbon and Yin tops are some of the most popular in the Monique Mathieu Paris collection. The Bonbon has a high waistline just below the chest and is considered the most fashionable and sophisticated in the range, while the Yin has a Mao-style collar, no sleeves and elastic fabric on both sides for added comfort.

What makes them stand out? The high-quality fabric is sourced from Europe and the design has the distinct touch of founder Monique Mathieu who was an apprentice dress designer for French fashion houses such as Givenchy.

Other key features: The uniforms come in champagne colour as well as black and white. The fabrics include pique and gabardine, made up of 67 per cent polyester and 33 per cent cotton, so are easy to wash and clean.

What’s next? Mathieu’s Tibet uniforms will hit the big screen in 2012 – the range was selected for a spa scene in the Adam Sandler movie I Hate You Dad which launches in June.

Company background: Monique Mathieu uniforms are available worldwide and top customers include Thalgo in France and Janssen Cosmetics in Germany.

SPA-KIT.NET KEYWORDs: MONIQUE MATHIEU

 



The popular sleeveless Yin top has a Mao-style collar and quality fabric
Just arrived

2012 Collections – Noel Asmar

The uniform: Driven by fashion trends, Noel Asmar has unveiled three collections for 2012, including pencil bottoms and two flattering tunics.

What makes them stand out? The collections have a flattering set-in, pin-tuck waist band and detailed stitching. Metal buttons and zippers have also been added for a new look.

Other key features: The uniforms are made with stain and wrinkle-resistant fabric that doesn’t fade nor bobble up. The quality fabric also promises a long-lasting uniform. Various body shapes and sizes within staff make it challenging for spa directors to select one style to suit all. With this in mind, Asmar has added side hip vents for ease of movement, stretch in every garment and stocks xxs to 5xl in most styles, with custom-styling and sizing available on demand. For brand continuity, a range of matching suiting options are available to concierge and front desk staff.

What’s next? Asmar also offers hotel and medi-spa uniforms and plans to expand this part of the business in 2012. It is currently looking for distributors in Europe.

Company background: Noel Asmar prides itself on offering practical yet fashionable spa uniforms and founder Noel Asmar says: “Customers often comment on how great therapists look and spa directors get super feedback from their staff”. It supplies operators such as Canyon Ranch, Fairmont Willowstream Spas, Four Seasons, Hilton, Hyatt and Ritz-Carlton, as well as product companies such as Aveda, ESPA and Decléor. In November, the company was awarded Best Spa Uniform Manufacturer for the third year in a row by American Spa magazine.

SPA-KIT.NET KEYWORDs: NOEL ASMAR

 



The new tunics have a built-in waist band that is flattering for all sizes
Showcase

Wellsoft robes and linen – RKF Luxury Linen

The linen: The WellSoft range includes bathrobes, plaids and blankets for relaxation areas and retail.

What makes it stand out? The WellSoft fabric, which was launched in 2011, is made out of 100 per cent fine polyester which has been blasted to give a soft touch as well as a warm, cocooning feel.

Other key features: As the fabric is light, it is easier and not so expensive to clean compared with heavier fabrics.

What’s next? In 2012 it will debut its micro-cotton fabric range of table linen, bath towels, bath robes, slippers and matts. The fabric is made from a fine 100 per cent cotton and while thicker and fluffier than regular cotton it will also be light (and more economical to wash).

Company background: With its international presence, RKF Luxury Linen works with up-market hotels, spas, restaurants and golf courses as well as in the yachting arena. In the spa world, it has supplied companies such as the new Spa My Blend by Clarins in Paris (retail bathrobe pictured), Thalgo, Carita and SkinCeuticals. One of its best-selling items is an extra-large massage bed towel that has velour on one side and terry-towelling on the other, which RKF supplies in tailor-made colours and with bespoke embroidery.

SPA-KIT.NET KEYWORDs: RKF LUXURY

 



RKF Luxury Linen supplies the new Spa My Blend by Clarins in Paris

Originally published in Spa Business 2012 issue 1

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