Entry is open and voting is now underway for the fourth annual Members’ Choice Health Club Awards in partnership with Health Club Management magazine.
The awards measure the quality of customer service, facilities and value for money provided by clubs and leisure centres, asking customers to rate them in an anonymous online survey. This year, over 1,000,000 members are expected to get involved.
The success of the awards already has been largely down to the unique way clubs are rated: there’s no judging panel, no submission to write, no phone interview – just the thoughts of members on how good their own club is.
The competition is open to all private health clubs and leisure centres in the UK and clubs compete in 14 regions, split into Budget, Mid Market and Premium categories.
Simon Brown, MD of the Health Club Awards, says: “When a club signs up, it sends a very clear message to new and existing customers. It proves the club is committed to providing the best member experience they possibly can – and that they’re prepared to prove it.
“Members are invited to complete a questionnaire and can leave feedback on any aspect of the club they wish. This ensures club staff can see their strengths and weaknesses and improve facilities and services accordingly. Taking part in the competition also provides a great opportunity for staff to interact with members more by encouraging them to complete the survey.”
This year, new online features will enable clubs to view anonymous feedback comments from members as they vote and send them out on their own Twitter accounts. They can also view weekly feedback reports showing how they are performing against other clubs in the competition. Clubs also receive a comprehensive Member Feedback Report at the end of the competition, offering regional and national comparison data.
The awards will also once again recognise the efforts of individual staff members in the People Awards category, as Brown explains: “The competition is about recognising clubs for their excellence, but we also want to highlight individual staff. All staff are eligible for this award, and it offers them the chance to be recognised locally and nationally for their hard work.”
The shortlists for all categories will be published in July and winners will be announced at the Health Club Awards dinner on 30 September 2014 at the National Motorcycle Museum in Birmingham – the first night of Leisure Industry Week (LIW). Gold, silver and bronze awards will be presented for the regions, with Grand Prix titles for the best Budget, Mid Market and Premium clubs in the UK also up for grabs.
Entry is open until 1 May. Voting will close on 16 June. For details and to sign up, go to www.healthclubawards.co.uk