Audioguides & Apps
Grand Tours

In our latest apps and audioguides round-up an interactive tour around an artist’s home adds a deeper level to the visitor experience

By Kath Hudson | Published in Attractions Management 2014 issue 3

Frida Kahlo Tour

Location: Museo Frida Kahlo
Design: Antenna International

Increasing dwell time and boosting visitor engagement at the home of Mexican artist Frida Kahlo were the primary reasons for Museo Frida Kahlo launcing its first handheld interactive audiovisual digital guide. The guide takes visitors around the home and grounds of the cultural icon, located in Casa Azul, Coyoacan, Mexico.

The hour-long tour, in Spanish or English, describes the collection of ­different artefacts throughout her home and garden The museum particularly wanted people to spend more time in the outdoor space enjoying the sculptures.

“The museum wanted an audio tour that would be authentic in their eyes. They are very protective of Frida and didn’t want the story to be over-dramatised,” says Blaire Moskowitz, Antenna International’s marketing manager, Americas. “They wanted to highlight the fact that the home was the centre of her creative universe.”
Visitors can click on images of artefacts and learn their significance, while ­constantly hearing commentary by the artist herself. During the guide’s development, Antenna had unlimited access to Kahlo’s letters, diaries, poetry, notes and memos.

Two games are also included. In the first, players are sent on a scavenger hunt to discover treasures hidden throughout the grounds by Frida’s naughty monkey. In the second, players make music with virtual conch shells, inspired by the shells which decorate the terraces at Casa Azul.

 



Frida Kahlo Tour
 


Frida Kahlo spent most of her life at Casa Azul, which became a museum in 1958
 
Kenwood House Tour for Visually Impaired and Deaf

Location: Kenwood House
Design: Acoustiguides

English Heritage has launched a free app, via Android and iOS, to open up the experience of Kenwood House to visually impaired and deaf visitors.
Using the Acoustiguide mobile platform, the British sign language app plays video of interpreters signing the commentaries. Each tour is subtitled.
“English Heritage chose an app because it was the best tool to reach all visitors, since the house doesn’t have a main reception area, just floating volunteers in the welcome area,” says Sarah Mallett, Acoustiguides’ head of digital media sales and marketing, UK and Europe.

The tour of the Hampstead Heath, London, attraction is led by a narrator and includes insights from a number of different specialists. Each segment has a voice prompt that tells the visitor which commentary they are about to listen to.

The app presents Kenwood House through four different themes and includes a variety of visuals and maps.

 



Kenwood House Tour for Visually Impaired and Deaf
Shakespeare’s Globe Exhibition Tour

Location: Shakespeare’s Globe
Design: Acoustiguides

Apps and audioguides provide an effective way of enhancing the vistor experience and help people from a multitude of nationalities. This summer, Shakespeare’s Globe Exhibition in London added Mandarin and Russian to the six languages that it already has on offer on its Opus Click multimedia guide.

The 60-minute multimedia tour, written by Acoustiguide’s creative team, gives an engaging account of the Globe’s history, from its construction in the 16th century to its accidental burning down in 1613 and rebuilding in the 20th century.

Back in Time: History and Royalty Tour

Location: De Nieuwe Kerk
Design: Guide ID

Famous Dutch heritage site De Nieuwe Kerk in Amsterdam has opened its annual installation Back in Time: History and Royalty, which features a multimedia tour via the Podcatcher from Guide ID.

The tour allows the visitor to choose his or her own path through the exhibition as they navigate 600 years of history, medieval mysteries and royal traditions. A children’s trail and quiz provide another element to a family-oriented experience.

Manager of commercial business Heleen van Ketwich Verschuur says as well as being a flexible, user-friendly and easy-to-update guide, the Podcatcher is also effective for research and evaluation.

 



Back in Time: History and Royalty Tour
Houses of Parliament Family Tour

Location: Houses of Parliament
Design: Antenna International

Historic and cultural sites can be less exciting for young visitors than they are for their parents, but not if illustrious histories are brought to life with guides designed specifically with them in mind.

London’s Houses of Parliament has created a version of its audio tour especially for families. The tour includes engaging commentary delivered in the style of a live news broadcast, with time-travelling reporters delivering stories associated with the historic building, from places like the Royal Gallery, Members’ Lobby and Queen’s Robing Room.

The tours are available in a range of languages, including Mandarin and Russian. Amy Pitts, head of visitor and retail services, says visitors are being offered a wider choice than ever before. “We are confident this summer’s tours will appeal to new audiences and encourage previous visitors to come back and see what we now have to offer,” she says.

 



Houses of Parliament Family Tour
Anne Frank House Tour

Location: Anne Frank House
Design: Guide ID

The Anne Frank House in Amsterdam in the Netherlands has introduced Guide ID’s Podcatcher platform as a way of talking to a number of ­different nationalities.

The museum has also introduced an immersive video projection to give visitors a further opportunity to reflect on the life of the famed diarist. It shows people from across the world explaining what Frank means to them and how she has inspired them.

The narration has been translated into seven different languages which people can listen to on a small, handheld Podcatcher device provided to them at the museum.

 



Anne Frank House Tour
Diggerland UK

Location: Diggerland
Design: Diggerland

Diggerland, the construction-themed adventure park, has launched an in-house designed smartphone app called Diggerland UK. The app is being used mainly for marketing purposes, making information about the park easily accessible.

The app will be accompanied by a new mobile website, set for launch in time for the 2015 season. A game will be downloadable later in the year.

The new app coincided with the opening of the first US Diggerland park in New Jersey in June this year.

Diggerland believes app-based guides are increasingly important to ­enhancing customer satisfaction. “More and more people are using apps with their smartphones and tablets,” says UK marketing manager Sherene Garvin-Mack. “At Diggerland we wanted to tap into this market by putting ourselves in front of a much larger, younger audience who, as our research has shown, prefer to search for information this way.”

 



Diggerland UK
 


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SELECTED ISSUE
Attractions Management
2014 issue 3

View issue contents

Leisure Management - Grand Tours

Audioguides & Apps

Grand Tours


In our latest apps and audioguides round-up an interactive tour around an artist’s home adds a deeper level to the visitor experience

Kath Hudson

Frida Kahlo Tour

Location: Museo Frida Kahlo
Design: Antenna International

Increasing dwell time and boosting visitor engagement at the home of Mexican artist Frida Kahlo were the primary reasons for Museo Frida Kahlo launcing its first handheld interactive audiovisual digital guide. The guide takes visitors around the home and grounds of the cultural icon, located in Casa Azul, Coyoacan, Mexico.

The hour-long tour, in Spanish or English, describes the collection of ­different artefacts throughout her home and garden The museum particularly wanted people to spend more time in the outdoor space enjoying the sculptures.

“The museum wanted an audio tour that would be authentic in their eyes. They are very protective of Frida and didn’t want the story to be over-dramatised,” says Blaire Moskowitz, Antenna International’s marketing manager, Americas. “They wanted to highlight the fact that the home was the centre of her creative universe.”
Visitors can click on images of artefacts and learn their significance, while ­constantly hearing commentary by the artist herself. During the guide’s development, Antenna had unlimited access to Kahlo’s letters, diaries, poetry, notes and memos.

Two games are also included. In the first, players are sent on a scavenger hunt to discover treasures hidden throughout the grounds by Frida’s naughty monkey. In the second, players make music with virtual conch shells, inspired by the shells which decorate the terraces at Casa Azul.

 



Frida Kahlo Tour
 


Frida Kahlo spent most of her life at Casa Azul, which became a museum in 1958
 
Kenwood House Tour for Visually Impaired and Deaf

Location: Kenwood House
Design: Acoustiguides

English Heritage has launched a free app, via Android and iOS, to open up the experience of Kenwood House to visually impaired and deaf visitors.
Using the Acoustiguide mobile platform, the British sign language app plays video of interpreters signing the commentaries. Each tour is subtitled.
“English Heritage chose an app because it was the best tool to reach all visitors, since the house doesn’t have a main reception area, just floating volunteers in the welcome area,” says Sarah Mallett, Acoustiguides’ head of digital media sales and marketing, UK and Europe.

The tour of the Hampstead Heath, London, attraction is led by a narrator and includes insights from a number of different specialists. Each segment has a voice prompt that tells the visitor which commentary they are about to listen to.

The app presents Kenwood House through four different themes and includes a variety of visuals and maps.

 



Kenwood House Tour for Visually Impaired and Deaf
Shakespeare’s Globe Exhibition Tour

Location: Shakespeare’s Globe
Design: Acoustiguides

Apps and audioguides provide an effective way of enhancing the vistor experience and help people from a multitude of nationalities. This summer, Shakespeare’s Globe Exhibition in London added Mandarin and Russian to the six languages that it already has on offer on its Opus Click multimedia guide.

The 60-minute multimedia tour, written by Acoustiguide’s creative team, gives an engaging account of the Globe’s history, from its construction in the 16th century to its accidental burning down in 1613 and rebuilding in the 20th century.

Back in Time: History and Royalty Tour

Location: De Nieuwe Kerk
Design: Guide ID

Famous Dutch heritage site De Nieuwe Kerk in Amsterdam has opened its annual installation Back in Time: History and Royalty, which features a multimedia tour via the Podcatcher from Guide ID.

The tour allows the visitor to choose his or her own path through the exhibition as they navigate 600 years of history, medieval mysteries and royal traditions. A children’s trail and quiz provide another element to a family-oriented experience.

Manager of commercial business Heleen van Ketwich Verschuur says as well as being a flexible, user-friendly and easy-to-update guide, the Podcatcher is also effective for research and evaluation.

 



Back in Time: History and Royalty Tour
Houses of Parliament Family Tour

Location: Houses of Parliament
Design: Antenna International

Historic and cultural sites can be less exciting for young visitors than they are for their parents, but not if illustrious histories are brought to life with guides designed specifically with them in mind.

London’s Houses of Parliament has created a version of its audio tour especially for families. The tour includes engaging commentary delivered in the style of a live news broadcast, with time-travelling reporters delivering stories associated with the historic building, from places like the Royal Gallery, Members’ Lobby and Queen’s Robing Room.

The tours are available in a range of languages, including Mandarin and Russian. Amy Pitts, head of visitor and retail services, says visitors are being offered a wider choice than ever before. “We are confident this summer’s tours will appeal to new audiences and encourage previous visitors to come back and see what we now have to offer,” she says.

 



Houses of Parliament Family Tour
Anne Frank House Tour

Location: Anne Frank House
Design: Guide ID

The Anne Frank House in Amsterdam in the Netherlands has introduced Guide ID’s Podcatcher platform as a way of talking to a number of ­different nationalities.

The museum has also introduced an immersive video projection to give visitors a further opportunity to reflect on the life of the famed diarist. It shows people from across the world explaining what Frank means to them and how she has inspired them.

The narration has been translated into seven different languages which people can listen to on a small, handheld Podcatcher device provided to them at the museum.

 



Anne Frank House Tour
Diggerland UK

Location: Diggerland
Design: Diggerland

Diggerland, the construction-themed adventure park, has launched an in-house designed smartphone app called Diggerland UK. The app is being used mainly for marketing purposes, making information about the park easily accessible.

The app will be accompanied by a new mobile website, set for launch in time for the 2015 season. A game will be downloadable later in the year.

The new app coincided with the opening of the first US Diggerland park in New Jersey in June this year.

Diggerland believes app-based guides are increasingly important to ­enhancing customer satisfaction. “More and more people are using apps with their smartphones and tablets,” says UK marketing manager Sherene Garvin-Mack. “At Diggerland we wanted to tap into this market by putting ourselves in front of a much larger, younger audience who, as our research has shown, prefer to search for information this way.”

 



Diggerland UK

Originally published in Attractions Management 2014 issue 3

Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd