“We can’t train staff and we can’t keep staff.” Retention and education – the two most commonly expressed areas of complaint by fitness operators. Most clubs have one or two star players – the PTs who have an innate ability to inspire clients to achieve their goals and the group exercise instructors whose classes pack out the timetable every time. But it can be a challenge to make the whole team perform as well as the standouts. It’s easy to end up thinking that it’s innate ability – not a skill learned – that sets them apart.
The FitPro LIVE team believes that every member of your club staff can be as good as your best. They just need the right tools to unlock their potential. Education is crucial. It’s the single most important factor that can make a difference to how you retain both your clients and your staff.
FitPro LIVE at ExCeL London on 9–10 July is the UK’s only fitness industry event tailored to the needs of PTs, group exercise instructors and operators. Your team can spend two days stuffing their virtual kit bag with fresh programming ideas, new trends and the all-important interpersonal skills. As an operator you can network with peers, trial the latest gym floor equipment and assess breaking research.
Industry leaders will cover ways to deliver bespoke treatment to clients: from working with mid-life female clients and other special populations, to dealing with the pressing issue of clients’ chronic pain and understanding nutrient timing. Further sessions include iconic calisthenics moves, Olympic lifting and mind/body fusion masterclasses, plus business workshops on topics such as monetising social media with killer content, running an online business and building empathy skills.
As an operator, you can bulk book and pre-select your team’s sessions to ensure their learning stays on point, or alternatively allow them to choose their own timetable. All delegates can gain up to 6 REPs points – a worthwhile exchange for a weekend’s investment.
There’s an additional benefit too: as well as making sure your team comes back at the top of its game, you’ll also be giving them a weekend of bond-building. With live demos to join in, competitive challenges and taster sessions as well as the workshops and seminars, FitPro LIVE 2015 is the perfect blend of learning opportunity and team building. A team that plays well together stays together – and creates a happier, ultra confident and measurably more profitable atmosphere in your club.
FitPro co-founder and director Jane Waller comments, “FitPro LIVE is continuing its heritage of providing instructors and personal trainers with the latest knowledge and access to world-class educators within the fitness industry. As a solutions provider for clubs, centres and fitness professionals, we are keen to provide a rich vein of educational information that PTs and instructors can tap into.”
FitPro LIVE runs from 9–10 July 2015 at ExCeL London. FitPro is offering Health Club Management readers a unique two-day ticket pass for just £99. Book now at fitpro.com/FLP15_HCM using code FPL15HCM99.
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