News report
LivNordic

Swedish-based spa consultancy Raison d’Etre has made a splash in the cruise ship sector by launching the first of three LivNordic spas as part of a deal with Viking Ocean Cruises


LivNodic, Raison d’Etre’s spa concept, opened on board the new Viking Star cruise ship in May and features one of the first snow rooms at sea.

Anna-Cari Gund, managing director at Raison d’Etre, says: “This is a relationship with a like-minded brand. Given Viking’s Scandinavian heritage is was a natural fit and it’s an opportunity for us to expand our spa concept at sea for the first time.”

Although Gund won’t reveal details of the deal, she does confirm that Raison d’Etre will be managing the spa and its 10 staff. The new cruise ship can hold up to 930 passengers and will travel around Europe.

LivNordic at sea spas are also planned for two further Viking cruise ships which are due to launch in 2016 and 2017.

The LivNordic spa concept has been inspired by Nordic wellness principles – especially its bathing rituals. Group spa manager Nora Forsberg explains: “In Scandinavian countries, we like to sit in the sauna for as long as we can before rolling around in the snow or making a hole in an ice-covered lake and pouring water over ourselves”. It’s then customary to complete the journey with a Swedish massage.

As such, the new spa on Viking Star has comprehensive hydrothermal area including heat experiences by Effegibi, plunge pools, hot tub and a saltwater pool. The snow room was installed by TechnoAplin which supplies snowmaking equipment to ski resorts around the world. The minimalist menu includes three types of Swedish massage, with a number of upgrades, and treatments by HydraFacial and The Organic Pharmacy.

The overall feel of the spa is light and airy, with a contemporary, natural design running throughout the rest of the facilities which include eight treatment rooms, a hair salon and barber’s shop.

Raison d’Etre launched the LivNordic concept in 2012 and can be franchised or licensed. Aside from the flagship spa at the Grand Hotel in Stockholm, Sweden (see SB10/2 p54), another is due to open at the Cayan Tower in Dubai Marina towards the end of this year.

Raison d’Etre is owned by US investment firm Pegasus Capital Advisors, which also owns Six Senses Hotels Resorts Spas. See p46 for our interview with Pegasus’ Craig Cogut.

The spa has a modern, Scandinavian design
The spa has a modern, Scandinavian design
Raison d’Etre’s managing director Anna-Cari Gund (left) and managing partner Anna Bjurstam (far left)
The snow room was supplied by TechnoAlpin and features real snow
there’s a focus on bathing rituals
 


CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
26 Jan 2022 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine

Features List



SELECTED ISSUE
Spa Business
2015 issue 3

View issue contents

Leisure Management - LivNordic

News report

LivNordic


Swedish-based spa consultancy Raison d’Etre has made a splash in the cruise ship sector by launching the first of three LivNordic spas as part of a deal with Viking Ocean Cruises

Viking Star will cruise around Europe and is one of three ships to have a LivNordic spa
The spa has a modern, Scandinavian design
The spa has a modern, Scandinavian design
Raison d’Etre’s managing director Anna-Cari Gund (left) and managing partner Anna Bjurstam (far left)
The snow room was supplied by TechnoAlpin and features real snow
there’s a focus on bathing rituals

LivNodic, Raison d’Etre’s spa concept, opened on board the new Viking Star cruise ship in May and features one of the first snow rooms at sea.

Anna-Cari Gund, managing director at Raison d’Etre, says: “This is a relationship with a like-minded brand. Given Viking’s Scandinavian heritage is was a natural fit and it’s an opportunity for us to expand our spa concept at sea for the first time.”

Although Gund won’t reveal details of the deal, she does confirm that Raison d’Etre will be managing the spa and its 10 staff. The new cruise ship can hold up to 930 passengers and will travel around Europe.

LivNordic at sea spas are also planned for two further Viking cruise ships which are due to launch in 2016 and 2017.

The LivNordic spa concept has been inspired by Nordic wellness principles – especially its bathing rituals. Group spa manager Nora Forsberg explains: “In Scandinavian countries, we like to sit in the sauna for as long as we can before rolling around in the snow or making a hole in an ice-covered lake and pouring water over ourselves”. It’s then customary to complete the journey with a Swedish massage.

As such, the new spa on Viking Star has comprehensive hydrothermal area including heat experiences by Effegibi, plunge pools, hot tub and a saltwater pool. The snow room was installed by TechnoAplin which supplies snowmaking equipment to ski resorts around the world. The minimalist menu includes three types of Swedish massage, with a number of upgrades, and treatments by HydraFacial and The Organic Pharmacy.

The overall feel of the spa is light and airy, with a contemporary, natural design running throughout the rest of the facilities which include eight treatment rooms, a hair salon and barber’s shop.

Raison d’Etre launched the LivNordic concept in 2012 and can be franchised or licensed. Aside from the flagship spa at the Grand Hotel in Stockholm, Sweden (see SB10/2 p54), another is due to open at the Cayan Tower in Dubai Marina towards the end of this year.

Raison d’Etre is owned by US investment firm Pegasus Capital Advisors, which also owns Six Senses Hotels Resorts Spas. See p46 for our interview with Pegasus’ Craig Cogut.


Originally published in Spa Business 2015 issue 3

Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd