Promotional feature
Euro Attractions Show

The Euro Attractions Show, which kicks off on 6 October in Gothenburg, is set to wow attendees with its perfect location and a dose of Swedish star power


The Euro Attractions Show (EAS) will be sprinkled with stardust this October as one of Sweden’s most famous musicians is scheduled to give the keynote speech.

Furthermore, it will be the very first integrated show, taking place in a unique location surrounded by world-class attractions. The event will centre around the Swedish Exhibition and Congress Centre, right next to Liseberg theme park and a stone’s throw from Universeum Science Centre in the heart of Gothenburg. Many of the educational sessions and networking events will be held at Liseberg, offering industry professionals a special experience within an operating amusement park.

ABBA frontman Björn Ulvaeus will be speaking at the Leadership Breakfast, a popular networking event. The former pop star is expected to reveal the secrets of the success of the ABBA brand and how it became an IP in its own right.

As always, EAS is offering a smörgåsbord of seminars and educational opportunities. There’ll be more on the schedule than ever before as well as two new formats. The first is the conference tracks, covering government relations and safety on 6 October and theming, storytelling and design on 7 October. The second new format is Lunch and Learn, hands-on sessions at Liseberg, over a hot lunch.

EAS will offer a holistic, varied programme of seminars, including topics like HR, marketing, leadership and profit generation. Regular fixtures – the IAAPA Safety Institute, FEC Forum and Waterpark Forum – round out the EAS programme for Sweden.


EAS 2015
Location: Swedish Exhibition & Congress Centre, Liseberg, Gothenburg, Sweden

Dates: 6-8 October 2015

Who’s there: 425 exhibitors and more than 10,000 attendees

What’s on: 20 hours of educational sessions and tours

Tickets: $65 for members and $85 for non-members


Register now
Registration is open for EAS 2015 from 6-8 October 2015 at the Swedish Exhibition and Congress Centre next to Liseberg theme park. Attendees receive evening access to Liseberg when they register. Use the code PROMO when you register before 31 August to save €20.

www.iaapa.org/EAS

What’s on at EAS 2015

Here’s a round-up of seminars and events at this year’s show...

LEADERSHIP BREAKFAST
7 October, Rondo Theatre
IAAPA Member: €95
Non-member: €120
ABBA star Björn Ulvaeus, who was born in Gothenburg, is delivering the keynote speech on the morning of 7 October at the Rondo Theatre in Liseberg Park. Ulvaeus is discussing the ABBA brand and its development, and what it’s like to own and work with intellectual property in relation to the attractions industry. The ABBA brand appears in various forms of entertainment, including theatre, film and music and in ABBA The Museum which opened in Stockholm in May 2013. He’ll also share his experiences as a performer, entertainer and storyteller.
The event includes a hot breakfast and ample opportunities for networking with attractions industry leaders prior to the exciting and entertaining presentation.

IAAPA INSTITUTE FOR ATTRACTIONS MANAGEMENT
4-6 October
IAAPA Member: €700
Non-member: €1,250
The IAAPA Institute for Attractions Managers is a two-day course for industry professionals with at least three years management experience. Subjects covered include operations and safety, marketing and communications, revenue operations, human resources and leadership, and finance, plus some hands-on learning at Liseberg Park.

IAAPA SAFETY INSTITUTE
5 October, Liseberg Theatre
IAAPA Member: €70
Non-member: €90
The IAAPA Safety Institute is held annually at EAS and presents the latest information on safety standards, ride protocols, accessibility issues, employee safety concerns, and information on additional safety and compliance related matters. 

LUNCH AND LEARN
6-7 October, Liseberg Park
IAAPA Member: €45
Non-member: €60
Enjoy lunching and learning in a choice of two sessions. On 6 October, find out how operators successfully meet the specific challenges of running an attraction in the Nordic Market. On 7 October, join the Lunch and Learn leadership workshop with top executives from London’s View From the Shard.

BACKSTAGE TOUR OF LISEBERG
5 October, Liseberg Park
IAAPA Member: €70
Non-member: €100
Liseberg will host a behind the scenes tour of the park including a variety of different areas of interest, including food and beverage, operations, events and rides.

FEC / SMALL PARK
INDOOR PLAYGROUND DAY
8 October
IAAPA Member: €75
Non-member: €100
This day is educational for anyone in the indoor leisure facilities businesses, including indoor playgrounds, mini-golf, laser games and bowling – whether run as stand-alone operations or part of a larger business.

WATERPARK FORUM
7 October
IAAPA Member: €65
Non-member: €75
The waterpark forum focuses on the development of the waterpark industry in Europe. The seminar will include trends, best practices and insights into future projects. The day includes coffee breaks and a light lunch.

 



Singer-songwriter Björn Ulvaeus, who backed ABBA The Museum (inset), will be delivering the keynote speech at EAS
 


©Abbathemuseum
 
ABBA frontman Björn Ulvaeus will be speaking at the Leadership Breakfast
The first Euro Attractions Show fully integrated with a major theme park
 


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Features List



SELECTED ISSUE
Attractions Management
2015 issue 3

View issue contents

Leisure Management - Euro Attractions Show

Promotional feature

Euro Attractions Show


The Euro Attractions Show, which kicks off on 6 October in Gothenburg, is set to wow attendees with its perfect location and a dose of Swedish star power

EAS show floor
ABBA frontman Björn Ulvaeus will be speaking at the Leadership Breakfast
The first Euro Attractions Show fully integrated with a major theme park

The Euro Attractions Show (EAS) will be sprinkled with stardust this October as one of Sweden’s most famous musicians is scheduled to give the keynote speech.

Furthermore, it will be the very first integrated show, taking place in a unique location surrounded by world-class attractions. The event will centre around the Swedish Exhibition and Congress Centre, right next to Liseberg theme park and a stone’s throw from Universeum Science Centre in the heart of Gothenburg. Many of the educational sessions and networking events will be held at Liseberg, offering industry professionals a special experience within an operating amusement park.

ABBA frontman Björn Ulvaeus will be speaking at the Leadership Breakfast, a popular networking event. The former pop star is expected to reveal the secrets of the success of the ABBA brand and how it became an IP in its own right.

As always, EAS is offering a smörgåsbord of seminars and educational opportunities. There’ll be more on the schedule than ever before as well as two new formats. The first is the conference tracks, covering government relations and safety on 6 October and theming, storytelling and design on 7 October. The second new format is Lunch and Learn, hands-on sessions at Liseberg, over a hot lunch.

EAS will offer a holistic, varied programme of seminars, including topics like HR, marketing, leadership and profit generation. Regular fixtures – the IAAPA Safety Institute, FEC Forum and Waterpark Forum – round out the EAS programme for Sweden.


EAS 2015
Location: Swedish Exhibition & Congress Centre, Liseberg, Gothenburg, Sweden

Dates: 6-8 October 2015

Who’s there: 425 exhibitors and more than 10,000 attendees

What’s on: 20 hours of educational sessions and tours

Tickets: $65 for members and $85 for non-members


Register now
Registration is open for EAS 2015 from 6-8 October 2015 at the Swedish Exhibition and Congress Centre next to Liseberg theme park. Attendees receive evening access to Liseberg when they register. Use the code PROMO when you register before 31 August to save €20.

www.iaapa.org/EAS

What’s on at EAS 2015

Here’s a round-up of seminars and events at this year’s show...

LEADERSHIP BREAKFAST
7 October, Rondo Theatre
IAAPA Member: €95
Non-member: €120
ABBA star Björn Ulvaeus, who was born in Gothenburg, is delivering the keynote speech on the morning of 7 October at the Rondo Theatre in Liseberg Park. Ulvaeus is discussing the ABBA brand and its development, and what it’s like to own and work with intellectual property in relation to the attractions industry. The ABBA brand appears in various forms of entertainment, including theatre, film and music and in ABBA The Museum which opened in Stockholm in May 2013. He’ll also share his experiences as a performer, entertainer and storyteller.
The event includes a hot breakfast and ample opportunities for networking with attractions industry leaders prior to the exciting and entertaining presentation.

IAAPA INSTITUTE FOR ATTRACTIONS MANAGEMENT
4-6 October
IAAPA Member: €700
Non-member: €1,250
The IAAPA Institute for Attractions Managers is a two-day course for industry professionals with at least three years management experience. Subjects covered include operations and safety, marketing and communications, revenue operations, human resources and leadership, and finance, plus some hands-on learning at Liseberg Park.

IAAPA SAFETY INSTITUTE
5 October, Liseberg Theatre
IAAPA Member: €70
Non-member: €90
The IAAPA Safety Institute is held annually at EAS and presents the latest information on safety standards, ride protocols, accessibility issues, employee safety concerns, and information on additional safety and compliance related matters. 

LUNCH AND LEARN
6-7 October, Liseberg Park
IAAPA Member: €45
Non-member: €60
Enjoy lunching and learning in a choice of two sessions. On 6 October, find out how operators successfully meet the specific challenges of running an attraction in the Nordic Market. On 7 October, join the Lunch and Learn leadership workshop with top executives from London’s View From the Shard.

BACKSTAGE TOUR OF LISEBERG
5 October, Liseberg Park
IAAPA Member: €70
Non-member: €100
Liseberg will host a behind the scenes tour of the park including a variety of different areas of interest, including food and beverage, operations, events and rides.

FEC / SMALL PARK
INDOOR PLAYGROUND DAY
8 October
IAAPA Member: €75
Non-member: €100
This day is educational for anyone in the indoor leisure facilities businesses, including indoor playgrounds, mini-golf, laser games and bowling – whether run as stand-alone operations or part of a larger business.

WATERPARK FORUM
7 October
IAAPA Member: €65
Non-member: €75
The waterpark forum focuses on the development of the waterpark industry in Europe. The seminar will include trends, best practices and insights into future projects. The day includes coffee breaks and a light lunch.

 



Singer-songwriter Björn Ulvaeus, who backed ABBA The Museum (inset), will be delivering the keynote speech at EAS
 


©Abbathemuseum
 

Originally published in Attractions Management 2015 issue 3

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