IHRSA update
2016 European Congress

Kristen Walsh looks ahead to this year’s event which takes place in Seville, Spain, in October

By Kristen Walsh | Published in Health Club Management 2016 issue 9


The IHRSA European Congress has been designed to provide thought-provoking commentary on trends shaping business and the fitness industry across Europe and beyond; while taking place in Europe, the learnings for club operators have relevance far beyond this continent.

Presentations from experts from inside and outside the health club industry are complemented by networking events, focus group discussions, and lunch and evening receptions – all of which offers great opportunities to build relationships with colleagues from other markets.

Last year’s event, held in Marseille, France, attracted more than 550 participants from a record 42 countries and six continents, and the 16th Annual IHRSA European Congress – taking place on 17–20 October at the Barceló Sevilla Renacimiento in Seville, Spain – is expected to attract similar numbers.

You might be an owner, general manager, department manager or investor in the industry. You might work for a single health club company, multi-site operator or franchise. The event is ideal for anyone in a decision-making role in the health club business.

Innovation the Lego way
Two keynote speakers will address Congress attendees this year.

The first is David Robertson PhD, a professor at Wharton School who specialises in global innovation and IT, and who also authored the book Brick by Brick: How Lego reinvented its innovation system and conquered the toy industry.

His session – entitled 'Innovation management: The Lego Story' – will explain how managers are bombarded with dozens of theories on how to manage innovation. These theories all promise growth and profits, but the actual results are less positive.

Using the case study of Lego, Robertson’s session will explore how to manage innovation across a company.

In 2003, Lego almost went bankrupt. Lego’s managers had followed the advice of experts – “head for blue ocean”, “practice disruptive innovation”, “open innovation”, “develop the full spectrum of innovation” – and that advice almost led them to ruin.

But in one of the most successful turnarounds in modern business history, Lego restructured its innovation management system and saved the company. Today, it’s the most profitable and fastest growing company in the toy industry: sales have grown by 24 per cent a year, and profits by 45 per cent, every year for the past four years. The goal of this session is tell the Lego story and the lessons to be learned.

DIGITAL DISRUPTION
Meanwhile Marcos Eguillor, managing partner of BinaryKnowledge and adjunct professor at IE Business School in Spain, will present the theme of 'Going digital: The disruptive opportunity for the global health club & fitness business'.

In his session, Eguillor will:
• Review developing trends in the digital market, and discuss what digital transformation really means to your business.
• Offer an understanding of new users and their demands for connected fitness and e-health solutions.
• Offer insights into how the future of health clubs and the fitness industry might look globally, compared to the journeys lived by other industries.
• Explain what to do – and how to do it – when facing and embracing these changes, and dealing with the competition.

Other presenters will include IHRSA board chair Rasmus Ingerslev, who will present on 'Growing the fitness industry through innovation and technology'.

The full speaker line-up for the event is available at www.ihrsa.org/congress

About the venue

The Barceló Sevilla Renacimiento is an iconic hotel located on the banks of the Guadalquivir River, and is a perfect point from which to experience Seville.

Ample transportation options are available from just outside the hotel, while a pleasant 20-minute walk over La Barqueta Bridge will bring you to Alameda de Hércules, a bustling square full of bars and café terraces. From there, it’s a short stroll to historical sites such as the cathedral, the Giralda tower, the Alcázar Palace and the Santa Cruz neighbourhood.

There’s plenty to do around the hotel too. Catch a live music show or sporting event at the Rocio Jurado Arena or the Olympic Stadium – both are within walking distance of the Barceló Sevilla Renacimiento – or rent bikes and ride along the river’s bicycle path.

Seville, the birthplace of flamenco, is home to half a dozen tablaos (flamenco performance centres) and countless peñas (small clubs), so visitors don’t have to venture far to experience the region’s defining art form.

Learn more about Seville’s many attractions at www.visitasevilla.en

 



The hotel is close to Seville's centre
Fancy a trip to Seville? – why you should attend IHRSA europe


Fancy a trip to Seville? – why you should attend ihrsa europe

So why should you attend IHRSA Europe 2016? Some of this year's highlights will include:

• One of the best networking opportunities for the industry in Europe, with more than 500 industry professionals in attendance.

• Seminars designed to help you improve your operation and grow your business, with simultaneous translation into French, Italian, Polish, Portuguese, Russian and Spanish.

• The opportunity to meet one-to-one with leading suppliers of fitness equipment and services.

• The opportunity to step back from your day-to-day operations and plan for a better future.

• Tours of some of the area’s leading health and fitness clubs.

Log on to ihrsa.org/congress to learn more, to register for this event and to reserve a hotel room. Should you have any questions, please contact us by emailing [email protected] or calling +1 617-316-6796

 



Explore Seville's historic sites

European Club Leadership Award
The European Club Leadership Award recognises the European club leader who has done the most to advance his/her company and the industry through strong leadership and performance.

The 2016 award will be presented during the IHRSA European Congress. The application deadline is 9 September. For more information and to obtain an application form, visit www.ihrsa.org/awards


About IHRSA
Founded in 1981, IHRSA – the International Health, Racquet & Sportsclub Association – is the only global trade association, representing more than 10,000 health and fitness facilities and suppliers worldwide. Locate an IHRSA club at www.healthclubs.com

To learn how IHRSA can help your business thrive, visit www.ihrsa.org

Speaker Marcos Eguillor
 


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Tel: +44 (0)1462 431385

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SELECTED ISSUE
Health Club Management
2016 issue 9

View issue contents

Leisure Management - 2016 European Congress

IHRSA update

2016 European Congress


Kristen Walsh looks ahead to this year’s event which takes place in Seville, Spain, in October

Kristen Walsh, IHRSA
Speaker David Robertson
Speaker Marcos Eguillor

The IHRSA European Congress has been designed to provide thought-provoking commentary on trends shaping business and the fitness industry across Europe and beyond; while taking place in Europe, the learnings for club operators have relevance far beyond this continent.

Presentations from experts from inside and outside the health club industry are complemented by networking events, focus group discussions, and lunch and evening receptions – all of which offers great opportunities to build relationships with colleagues from other markets.

Last year’s event, held in Marseille, France, attracted more than 550 participants from a record 42 countries and six continents, and the 16th Annual IHRSA European Congress – taking place on 17–20 October at the Barceló Sevilla Renacimiento in Seville, Spain – is expected to attract similar numbers.

You might be an owner, general manager, department manager or investor in the industry. You might work for a single health club company, multi-site operator or franchise. The event is ideal for anyone in a decision-making role in the health club business.

Innovation the Lego way
Two keynote speakers will address Congress attendees this year.

The first is David Robertson PhD, a professor at Wharton School who specialises in global innovation and IT, and who also authored the book Brick by Brick: How Lego reinvented its innovation system and conquered the toy industry.

His session – entitled 'Innovation management: The Lego Story' – will explain how managers are bombarded with dozens of theories on how to manage innovation. These theories all promise growth and profits, but the actual results are less positive.

Using the case study of Lego, Robertson’s session will explore how to manage innovation across a company.

In 2003, Lego almost went bankrupt. Lego’s managers had followed the advice of experts – “head for blue ocean”, “practice disruptive innovation”, “open innovation”, “develop the full spectrum of innovation” – and that advice almost led them to ruin.

But in one of the most successful turnarounds in modern business history, Lego restructured its innovation management system and saved the company. Today, it’s the most profitable and fastest growing company in the toy industry: sales have grown by 24 per cent a year, and profits by 45 per cent, every year for the past four years. The goal of this session is tell the Lego story and the lessons to be learned.

DIGITAL DISRUPTION
Meanwhile Marcos Eguillor, managing partner of BinaryKnowledge and adjunct professor at IE Business School in Spain, will present the theme of 'Going digital: The disruptive opportunity for the global health club & fitness business'.

In his session, Eguillor will:
• Review developing trends in the digital market, and discuss what digital transformation really means to your business.
• Offer an understanding of new users and their demands for connected fitness and e-health solutions.
• Offer insights into how the future of health clubs and the fitness industry might look globally, compared to the journeys lived by other industries.
• Explain what to do – and how to do it – when facing and embracing these changes, and dealing with the competition.

Other presenters will include IHRSA board chair Rasmus Ingerslev, who will present on 'Growing the fitness industry through innovation and technology'.

The full speaker line-up for the event is available at www.ihrsa.org/congress

About the venue

The Barceló Sevilla Renacimiento is an iconic hotel located on the banks of the Guadalquivir River, and is a perfect point from which to experience Seville.

Ample transportation options are available from just outside the hotel, while a pleasant 20-minute walk over La Barqueta Bridge will bring you to Alameda de Hércules, a bustling square full of bars and café terraces. From there, it’s a short stroll to historical sites such as the cathedral, the Giralda tower, the Alcázar Palace and the Santa Cruz neighbourhood.

There’s plenty to do around the hotel too. Catch a live music show or sporting event at the Rocio Jurado Arena or the Olympic Stadium – both are within walking distance of the Barceló Sevilla Renacimiento – or rent bikes and ride along the river’s bicycle path.

Seville, the birthplace of flamenco, is home to half a dozen tablaos (flamenco performance centres) and countless peñas (small clubs), so visitors don’t have to venture far to experience the region’s defining art form.

Learn more about Seville’s many attractions at www.visitasevilla.en

 



The hotel is close to Seville's centre
Fancy a trip to Seville? – why you should attend IHRSA europe


Fancy a trip to Seville? – why you should attend ihrsa europe

So why should you attend IHRSA Europe 2016? Some of this year's highlights will include:

• One of the best networking opportunities for the industry in Europe, with more than 500 industry professionals in attendance.

• Seminars designed to help you improve your operation and grow your business, with simultaneous translation into French, Italian, Polish, Portuguese, Russian and Spanish.

• The opportunity to meet one-to-one with leading suppliers of fitness equipment and services.

• The opportunity to step back from your day-to-day operations and plan for a better future.

• Tours of some of the area’s leading health and fitness clubs.

Log on to ihrsa.org/congress to learn more, to register for this event and to reserve a hotel room. Should you have any questions, please contact us by emailing [email protected] or calling +1 617-316-6796

 



Explore Seville's historic sites

European Club Leadership Award
The European Club Leadership Award recognises the European club leader who has done the most to advance his/her company and the industry through strong leadership and performance.

The 2016 award will be presented during the IHRSA European Congress. The application deadline is 9 September. For more information and to obtain an application form, visit www.ihrsa.org/awards


About IHRSA
Founded in 1981, IHRSA – the International Health, Racquet & Sportsclub Association – is the only global trade association, representing more than 10,000 health and fitness facilities and suppliers worldwide. Locate an IHRSA club at www.healthclubs.com

To learn how IHRSA can help your business thrive, visit www.ihrsa.org


Originally published in Health Club Management 2016 issue 9

Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd