MYZONE has launched an interactive video subscription service that’s been billed the ‘Netflix of physical activity.’

The subscription service features a library of 500 interactive fitness classes and provides real-time physiological feedback during the workout through the MYZONE app.

Delivered to a wide variety of smart devices, each virtual class suggests effort and intensity levels during specific exercises and gives the user full accountability. The service also has an ‘on demand’ model that enables the user to engage with content whenever they choose.

MYZONE says the development reflects its commitment to catering to the needs of customers by bringing wearable technology alongside popular lifestyle behaviours, social media and technology trends.

MYZONE creator and CEO Dave Wright says: “Virtual training has been in the industry for years, but providing real time feedback takes member engagement to a new level.

“We’re excited to maximise the screen and the capital expense for operators, so they can kill two birds with one stone utilising our integrated virtual feedback.”

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Digital signage company AdGen has moved into the health and fitness market, with the aim of improving health club communication and customer engagement.

AdGen software enables operators to give their members up to date information on class times, trainer availability/profiles, events, product promotions and membership offers across multiple sites at the push of a button. Operators can even create their own channels with personalised adverts, announcements and live class timetables.

Rick Fowler, managing director of Leisure Solutions, a company created with the sole purpose of bringing AdGen into the fitness industry, says: “AdGen is a concept that’s new, different and very exciting. I’m looking forward to showcasing how it can improve customer connection within the fitness industry.“

Paul Ashcroft, project manager, says: “Through AdGen’s unique features, businesses can inform members, enhance communication and aid retention.”

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Hutchison Technologies has launched two new display solutions for the health and fitness sector.

Both systems are designed to create immersive workout environments and give instructors artistic control of the fitness experience.

Control-AV is an intuitive quick access interface that can be run on a tablet. It’s adaptable to customer needs and allows instructors to manage studio lighting, sound and visual equipment in real time.

Auto-AV enables trainers to pre-programme studio equipment, including screens, projectors and lighting, which can then be activated throughout the class without the instructor being present.

Hutchison claims its new systems enable operational efficiency and enhance day-to-day productivity.

Mark Hutchison, technical director at Hutchison Technologies, says: “Merging audio, lighting and visual enhancements into one intelligent solution has transformed them into a motivational tool and immersive experience for fitness classes.”

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Escape Fitness has recently launched the FunXtion Interactive Platform, a cloud-based, multi-device solution designed for use in functional training areas. The platform consists of a touch screen interactive station, mobile app, website and wristband, and features gamification elements designed to improve performance.

Members using the FunXtion Interactive Platform are able to learn new exercises and movements, record performance and personalise their workouts through the use of a virtual trainer. It also offers an overview of their exercise activities, video demonstrations, stopwatch and countdown facilities, interval and tabata timers, statistics tracking and specially designed, goal-based workouts. The platform allows members to train at any time, both in and outside of the gym.

Matthew Januszek, Escape Fitness co-founder, says of the platform: “Escape is focused on enjoyable, innovative wellness solutions that help people push beyond their perceived boundaries to perform better in their daily lives.”

Escape Fitness has recently completed an installation of the FunXtion Interactive Platform at The Cliffs at Mountain Park Wellness Centre in the US, making functional training safe, effective, accessible and motivational for members of all levels.

fitness-kit.net keyword: ESCAPE FITNESS