Promotional feature
TRX - Working with Gravity

This US$50m training phenomenon was all started by a Navy Seal who had no access to exercise. HCM reports on the success of TRX


The development of TRX was an accident,” explains Olivier Ciaravino, VP of international business at TRX. “In 1997, Squadron Commander Randy Hetrick and his team were stuck in South East Asia waiting to deploy. They had no access to exercise and couldn’t even go outside, but needed to stay strong. Randy found a jiu-jitsu belt in his bag, which he combined with parachute webbing, tied in a knot and threw over the door to do bodyweight exercises such as pull-ups.”

Four years later, Hetrick graduated from Stanford University with an MBA and plans to take the business forward. Now, 21 years on, TRX enjoys enviable brand recognition and is used by 40,000 gyms, one million people in the military and 250,000 sports people worldwide.

A simple, versatile product, it uses a suspended strap to allow users to leverage gravity and their body weight, to complete hundreds of exercises that develop strength, balance, flexibility and core stability. As well as burning fat and improving heart health, it can be used to blast specific parts of the body.

“By using bodyweight, rather than weights, TRX marked a new approach to exercise,” says Ciaravino. “It’s a fantastically simple product: completely portable, you can put in a backpack and use it in a hotel room, or hang off a tree. Because it was such a game changer there have been many copy cat products but we are protected by 24 patents.”

During the last two years, the company has enjoyed double digit growth and this trend has kept going in 2018. “The brand has become synonymous with good movement and education,” says Ciaravino. “The key to our success has been our education programme; we now run 2,000 instructor courses every year.”

Innovation – TRX Zones
As well as promoting the concept through the instructor training programmes, the company is constantly looking for ways to innovate and use TRX to drive customer engagement and revenue for clubs. One way is through the TRX zones.

“Last year we started offering the concept of our 'TRX Training Zone Solution' to health clubs,” explains Ciaravino. “This is a zone where we offer frames – our Studio Line range – with monkey bars, dip bars and pull bars, on which we display straps and functional equipment, such as kettlebells and medicine balls. All this gear being offered with world-class education and programming. It is perfect for group exercise and PT sessions, offering a better way of generating revenue than the traditional CV and weight areas."

Completely integrated in this TRX Zone concept, TRX MAPS, which was launched earlier this year, is designed to improve inefficiencies in mobility, activation, posture and symmetry. “It’s a very user-friendly tool allowing club members and PTs to perform a complete body movement scan in less than 30 seconds,” says Ciaravino. They can then identify any weaknesses or imbalances and set exercises to address this. It can be used on an ongoing basis to monitor improvements, which offers a great opportunity to upsell PT services.”

Now a global business, TRX only distributes directly into three markets: the US, where it was created, Japan and, as of this year, the UK. “There are three strands to the business that together lead to our TRX Training Zone Solution: gear, technology and activation,” says Ciaravino. “Gear covers the straps, the functional training accessories and our Studio Line frames; technology is TRX MAPS and activation is about education and programming elements.

"We can’t separate them and it leads to us being unique in the market. Now we're going to deploy this solution globally to replicate the success we've had in the US throughout the world.”

THE TRX TIMELINE

1997
Randy Hetrick creates first TRX out of a martial arts belt

2001
Hetrick graduates with an MBA from Stanford University

2004
TRX prototype is launched

2005
Launch of the first suspension training course

2006
TRX enters the international market

2007
TRX FORCE launches as a military training programme and is incorporated by the US Marine Corps

2009
TRX reaches more than one million users in 60 countries

2010
Launch of the flagship training centre in San Francisco

2011
Acquisition of RipCore FX to form TRX Rip Training. The Pro Pack suspension trainer design is unveiled, along with Rip Training and sports medicine Suspension Training Courses

2012
Two innovations launched for the commercial market: TRX Commercial Suspension Trainer and Rip Training education course

2013
First online suspension training course

2017
The TRX Training Zone is created

2018
The TRX MAPS kiosk is launched



TEL: +44 (0) 7305 964969
EMAIL: [email protected]
WEB: www.trxtraining.co.uk

TRX is growing its global presence, with new direct sales operations launching in the UK
The TRX MAPS kiosk
 


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Features List



SELECTED ISSUE
Health Club Management
2018 issue 9

View issue contents

Leisure Management - TRX - Working with Gravity

Promotional feature

TRX - Working with Gravity


This US$50m training phenomenon was all started by a Navy Seal who had no access to exercise. HCM reports on the success of TRX

Randy Hetrick invented the TRX training system by hacking a jiu-jitsu belt and parchute webbing
TRX is growing its global presence, with new direct sales operations launching in the UK
The TRX MAPS kiosk

The development of TRX was an accident,” explains Olivier Ciaravino, VP of international business at TRX. “In 1997, Squadron Commander Randy Hetrick and his team were stuck in South East Asia waiting to deploy. They had no access to exercise and couldn’t even go outside, but needed to stay strong. Randy found a jiu-jitsu belt in his bag, which he combined with parachute webbing, tied in a knot and threw over the door to do bodyweight exercises such as pull-ups.”

Four years later, Hetrick graduated from Stanford University with an MBA and plans to take the business forward. Now, 21 years on, TRX enjoys enviable brand recognition and is used by 40,000 gyms, one million people in the military and 250,000 sports people worldwide.

A simple, versatile product, it uses a suspended strap to allow users to leverage gravity and their body weight, to complete hundreds of exercises that develop strength, balance, flexibility and core stability. As well as burning fat and improving heart health, it can be used to blast specific parts of the body.

“By using bodyweight, rather than weights, TRX marked a new approach to exercise,” says Ciaravino. “It’s a fantastically simple product: completely portable, you can put in a backpack and use it in a hotel room, or hang off a tree. Because it was such a game changer there have been many copy cat products but we are protected by 24 patents.”

During the last two years, the company has enjoyed double digit growth and this trend has kept going in 2018. “The brand has become synonymous with good movement and education,” says Ciaravino. “The key to our success has been our education programme; we now run 2,000 instructor courses every year.”

Innovation – TRX Zones
As well as promoting the concept through the instructor training programmes, the company is constantly looking for ways to innovate and use TRX to drive customer engagement and revenue for clubs. One way is through the TRX zones.

“Last year we started offering the concept of our 'TRX Training Zone Solution' to health clubs,” explains Ciaravino. “This is a zone where we offer frames – our Studio Line range – with monkey bars, dip bars and pull bars, on which we display straps and functional equipment, such as kettlebells and medicine balls. All this gear being offered with world-class education and programming. It is perfect for group exercise and PT sessions, offering a better way of generating revenue than the traditional CV and weight areas."

Completely integrated in this TRX Zone concept, TRX MAPS, which was launched earlier this year, is designed to improve inefficiencies in mobility, activation, posture and symmetry. “It’s a very user-friendly tool allowing club members and PTs to perform a complete body movement scan in less than 30 seconds,” says Ciaravino. They can then identify any weaknesses or imbalances and set exercises to address this. It can be used on an ongoing basis to monitor improvements, which offers a great opportunity to upsell PT services.”

Now a global business, TRX only distributes directly into three markets: the US, where it was created, Japan and, as of this year, the UK. “There are three strands to the business that together lead to our TRX Training Zone Solution: gear, technology and activation,” says Ciaravino. “Gear covers the straps, the functional training accessories and our Studio Line frames; technology is TRX MAPS and activation is about education and programming elements.

"We can’t separate them and it leads to us being unique in the market. Now we're going to deploy this solution globally to replicate the success we've had in the US throughout the world.”

THE TRX TIMELINE

1997
Randy Hetrick creates first TRX out of a martial arts belt

2001
Hetrick graduates with an MBA from Stanford University

2004
TRX prototype is launched

2005
Launch of the first suspension training course

2006
TRX enters the international market

2007
TRX FORCE launches as a military training programme and is incorporated by the US Marine Corps

2009
TRX reaches more than one million users in 60 countries

2010
Launch of the flagship training centre in San Francisco

2011
Acquisition of RipCore FX to form TRX Rip Training. The Pro Pack suspension trainer design is unveiled, along with Rip Training and sports medicine Suspension Training Courses

2012
Two innovations launched for the commercial market: TRX Commercial Suspension Trainer and Rip Training education course

2013
First online suspension training course

2017
The TRX Training Zone is created

2018
The TRX MAPS kiosk is launched



TEL: +44 (0) 7305 964969
EMAIL: [email protected]
WEB: www.trxtraining.co.uk


Originally published in Health Club Management 2018 issue 9

Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd