News report
The science of athleticism

Dallas Cowboys launches ‘first-of-its-kind’ athletic healthcare facility open to the public. Kim Megson reports


National Football League (NFL) franchise the Dallas Cowboys has partnered with architects Perkins + Will, healthcare provider Baylor Scott & White Health and a local school district to launch a facility dedicated to community health and wellbeing.

The 300,000sq ft (28,000sq m) Sports Therapy & Research complex – which opened on 20 June 2018 on the Cowboys-themed campus The Star in Frisco, Texas – is an educational opportunity for visitors as well as a healthcare destination for recreational and professional athletes, including the Dallas Cowboys themselves.

Patients and visitors can observe the science of athleticism and sports medicine. The building has been designed to put “human health and sports performance on public display” – from injury prevention to training to recovery – all in one place.

Access all areas
Features include a light-filled strength-training room, basketball courts and a retractable glass façade that opens to an indoor/outdoor football field. Transparent walls and casual seating areas for onlookers allow the whole process of rehabilitation to be observed by the public, while several areas can be configured into gathering places for community events and performances. Outside, a network of publicly accessible walk, run and bike trails connect the facility with the surrounding Star campus.

According to the architects, the complex has been designed as a fusion of the healthcare, science and technology, sports and recreation, workplace, branded environment, urban design, and civic architecture typologies.

“We want to showcase the link between active lifestyles and physical health so that every visitor leaves feeling more informed and inspired,” said Ron Stelmarski, principal at Perkins+Will. “Wellness education and inspiration, coupled with a holistic approach to diagnosis, treatment and recovery, promote the health and wellbeing of a community.

“This is a shining example of a new kind of architecture that supports the improvement of population health through physical fitness.”

Don Dethlefs, chair of Perkins+Will’s sports, recreation, and entertainment practice, added: “We’re seeing a fascinating trend emerge at the intersection of sports performance and healthcare design – one that we think could start a sea change in population health nationwide. In each case, our clients have shared one vision: help entire communities achieve holistic health by improving individuals’ physical fitness.”

Other Perkins+Will projects illustrating this trend include the PPL Center (opened in September 2014); the UCLA Health Training Center, home of the Los Angeles Lakers (opened in August 2017); the University of Michigan Stephen M. Ross Athletic Center (opened in October 2017); the Snyder Center at Phillips Andover Academy (opened in January 2018); and the Viking Pavilion at the Peter W. Stott Center at Portland State University (opened in April 2018).

Strong design
In a statement, Perkins+Will said: “The complex is designed to invoke a sense of strength, durability, and precision – attributes of the athletes who seek treatment there and the care teams who provide care. This is accomplished through a crisp, clean material palette composed primarily of concrete, modern glass and metal, and by complementary soothing colour tones and abundant natural light.

“Unobstructed views and easy access to the outdoors create a feeling of revitalisation and rejuvenation. A bevy of two-dimensional geometric shapes made of painted metal suspend from the ceiling of the four-story lobby like confetti, symbolising fluidity of movement and the legerity of the physically fit body; their organisation appears arbitrary at first, but upon closer examination, the disparate shapes visually coalesce to form the Baylor Scott & White Health logo.”

Explaining the extensive use of glass, Stelmarski said: “The transparency helps tell the complex’s story. It showcases the human body in motion, creating a ‘living brand’ experience that celebrates athleticism and physical fitness.

“The openness and visual interconnectivity of the spaces lend a soft, human quality to the otherwise hard, data-driven science of sports medicine.”

The centre is designed to invoke a sense of strength, durability and precision, says Perkins+Wills
The facility is Dallas Cowboys-themed Credit: © shutterstock/ dean bertoncelj
A network of publicly accessible walk, run and bike trails surround the centre
 


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SELECTED ISSUE
Sports Management
2018 issue 3

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Leisure Management - The science of athleticism

News report

The science of athleticism


Dallas Cowboys launches ‘first-of-its-kind’ athletic healthcare facility open to the public. Kim Megson reports

The centre is designed to invoke a sense of strength, durability and precision, says Perkins+Wills
The centre is designed to invoke a sense of strength, durability and precision, says Perkins+Wills
The facility is Dallas Cowboys-themed © shutterstock/ dean bertoncelj
A network of publicly accessible walk, run and bike trails surround the centre

National Football League (NFL) franchise the Dallas Cowboys has partnered with architects Perkins + Will, healthcare provider Baylor Scott & White Health and a local school district to launch a facility dedicated to community health and wellbeing.

The 300,000sq ft (28,000sq m) Sports Therapy & Research complex – which opened on 20 June 2018 on the Cowboys-themed campus The Star in Frisco, Texas – is an educational opportunity for visitors as well as a healthcare destination for recreational and professional athletes, including the Dallas Cowboys themselves.

Patients and visitors can observe the science of athleticism and sports medicine. The building has been designed to put “human health and sports performance on public display” – from injury prevention to training to recovery – all in one place.

Access all areas
Features include a light-filled strength-training room, basketball courts and a retractable glass façade that opens to an indoor/outdoor football field. Transparent walls and casual seating areas for onlookers allow the whole process of rehabilitation to be observed by the public, while several areas can be configured into gathering places for community events and performances. Outside, a network of publicly accessible walk, run and bike trails connect the facility with the surrounding Star campus.

According to the architects, the complex has been designed as a fusion of the healthcare, science and technology, sports and recreation, workplace, branded environment, urban design, and civic architecture typologies.

“We want to showcase the link between active lifestyles and physical health so that every visitor leaves feeling more informed and inspired,” said Ron Stelmarski, principal at Perkins+Will. “Wellness education and inspiration, coupled with a holistic approach to diagnosis, treatment and recovery, promote the health and wellbeing of a community.

“This is a shining example of a new kind of architecture that supports the improvement of population health through physical fitness.”

Don Dethlefs, chair of Perkins+Will’s sports, recreation, and entertainment practice, added: “We’re seeing a fascinating trend emerge at the intersection of sports performance and healthcare design – one that we think could start a sea change in population health nationwide. In each case, our clients have shared one vision: help entire communities achieve holistic health by improving individuals’ physical fitness.”

Other Perkins+Will projects illustrating this trend include the PPL Center (opened in September 2014); the UCLA Health Training Center, home of the Los Angeles Lakers (opened in August 2017); the University of Michigan Stephen M. Ross Athletic Center (opened in October 2017); the Snyder Center at Phillips Andover Academy (opened in January 2018); and the Viking Pavilion at the Peter W. Stott Center at Portland State University (opened in April 2018).

Strong design
In a statement, Perkins+Will said: “The complex is designed to invoke a sense of strength, durability, and precision – attributes of the athletes who seek treatment there and the care teams who provide care. This is accomplished through a crisp, clean material palette composed primarily of concrete, modern glass and metal, and by complementary soothing colour tones and abundant natural light.

“Unobstructed views and easy access to the outdoors create a feeling of revitalisation and rejuvenation. A bevy of two-dimensional geometric shapes made of painted metal suspend from the ceiling of the four-story lobby like confetti, symbolising fluidity of movement and the legerity of the physically fit body; their organisation appears arbitrary at first, but upon closer examination, the disparate shapes visually coalesce to form the Baylor Scott & White Health logo.”

Explaining the extensive use of glass, Stelmarski said: “The transparency helps tell the complex’s story. It showcases the human body in motion, creating a ‘living brand’ experience that celebrates athleticism and physical fitness.

“The openness and visual interconnectivity of the spaces lend a soft, human quality to the otherwise hard, data-driven science of sports medicine.”


Originally published in Sports Management 2018 issue 3

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