Fit3D was founded to showcase changes in body shape and body composition for people who work out.
As well as tracking shape change through a virtual avatar, the system also provides a wellness assessment.
The Fit3D ProScanner works by taking 1,200 images of users while they stand on a rotating base-plate. Using algorithms, it then extracts measurements, such as body fat percentage and fat mass vs lean mass.
All of these measures are then compared over time to prove success from working out.
What’s the set up?
The kit needs a space of 2m x 1m and two plug sockets. The ProScanner is designed to be operated by the user.
And the customer journey?
The journey depends on the user’s goals. Because we use several methods to test, it doesn’t matter whether members are looking to lose weight or improve their fitness level, both can be measured to keep them on track.
We recommend taking a scan every four weeks, so at the milestone of a year they can see a monthly record of improvements in their body and fitness level.
What measures does it provide?
We provide over 100 measurements to enable gain and loss to be measured and also enable symmetry across the body to be assessed, while a full posture report measures shifts or tilts across the body.
Using the avatar, the system also gives a body shape rating which shows how members compare with averages in their age group and ethnicity.
Other measures include weight, fat mass vs lean mass, trunk to leg volume ratio and waist to hip ratio.
How do you interpret these results for the member?
The results can either be interpreted by the user or a PT. We make it simple by providing visual graphs to show if improvements are needed.
Alongside this, if a user is confused about what a particular metric means, we give full explanations in their log-in portal, along with indications on how that result can impact their long-term health.
What’s fed back to the customer?
We give users and PTs a lot of information, which means we had to come up with a way to make this easy to interpret, while also making sure the process of taking a scan is simple.
After a 40 second scan, users have all results sent through to their online account. We also send all results through to the gym’s admin account so PTs can view progress of their clients.
What responses have you observed as a result of people being tested?
The majority of new members join a gym to make a visual change to their body.
No one likes their first scan, but one to three months down the line, we to see a big increase in retention, after gyms take on Fit3D, because users are seeing the improvements they joined to make.
Do you aggregate results to create cohorts for research purposes?
We do. Visual results are strictly private to the user and gym, but we use the metric results taken on ProScanners worldwide to develop new algorithms.
By using results for our research we’ve been able to develop many new features in order to improve our offering to ProScanner operators worldwide via simple software updates.
How can exercise pros use results?
PTs can design bespoke plans based on results and access these on their phones while clients are working out, to advise on improvements.
They might notice a client’s posture is misaligned or that a member’s muscle symmetry needs to be rebalanced – these kinds of things can be improved by altering the way they work out.
What are the benefits to gyms?
Most gyms charge between £20 and £50 for a scan, meaning it’s an additional revenue stream, with repeat scans taking place every 4 weeks. Another benefit is increased retention.
How much does the system cost?
The system is £10,000. It can also be financed for £202 per month.
What ongoing upgrades are there?
Because it’s cloud-based, when we add new features, operators can take advantage of them with the same login.