The wellness market is booming. The industry is generating global sales of US$94bn, with annual growth rates of 9 per cent.
The Global Wellness Institute counts 149,000 spas and wellness centres globally and figures are rising. Ranking top are the USA, China, Germany, Japan and France, who account for almost half of global revenues according to the Global Wellness Monitor published in autumn 2018.
It’s no coincidence that this order corresponds to the ranking of the biggest economies measured by GNP: after all, the main motivation for wellness is to reduce stress, which is often job-induced and increasingly tackled by corporate wellness programmes.
Silke Frank, event director at FIBO said: “Wellness is no longer defined as just pampering, but is part of an active, health-oriented and experience-focused lifestyle.
“Specifically for this reason, Hall 8 at FIBO forms a vital part of the show, because it features exhibitors from all over the world offering opportunities for building a business at the meeting point of fitness, wellness and health, for all parties involved – club operators, physiotherapists, spas, hoteliers and people responsible for corporate health management.”
Lutz Hertel, MD of the German Wellness Association (DWV), which organises the lecture programme at FIBO’s Wellness Forum in partnership with Deutscher Sauna-Bund, says: “Mindful fitness, healthy eating and sustainable life are central wellness themes. This is why wellness hotels have started employing lifestyle coaches and PTs.”
The forum will give an overview of trends and treatments in wellness, spa and sauna, as well as live demos.
Another topic featuring at FIBO is the Wellness Competence Center. Here at the heart of the wellness hall, (Hall 8), a team of experts will demonstrate effective and innovative massage methods for relaxation and renewal.
Joining the event will also be big players of the industry, such as KLAFS, KBL and Wellsystem, while companies from the interior design and software sectors, such as Centercom and Easy Solution will also take part.
As well as showcasing the latest fitness products and trends, FIBO will explore what’s new in the growing world of wellness