HCM Celebs
George Foreman III

The boxing entrepreneur aims to help people ‘unleash the fighter within’ to better handle life’s challenges, with the slogan, ‘It’s not yours until you fight for it’

George Foreman III – son of the heavyweight prizefighter – is overseeing the growth of his boxing gym business through owned-operated locations and national and international franchises. The company has backing from Breakaway Ventures.

“We’re passionate about helping people everywhere realise their health and fitness goals, and very excited to share the EverybodyFights gym concept across the nation and in select international markets,” he said.

Working with his dad
After a degree in business administration, Foreman III managed his dad’s gym business, before training as a professional boxer and opening his own studio.

EverybodyFights, which has locations in Boston, New York, Philadelphia, Chicago, and Lexington, US, is driving a nationwide expansion and aiming to have 20 sites open by 2020.

The facilities combine the grit of a traditional boxing gym with luxury amenities and aesthetics.

Clubs typically house between three and five studios and offer boxing, circuit, running, yoga and recovery, with 130 classes a week and 14-plus class types.

Other features include a steamroom, sports shop, and custom graffiti created by Hailey Loonan (EverybodyFights’ creative director) and Studio Fresh.

Two franchise offerings are available. The EBF BOX, which enables existing gyms to deliver the EverybodyFights boxing fitness classes and EBF Club, a standalone facility which provides access to the full EverybodyFights experience and group class programming.

Creating the concept
Talking to HCM, a spokesperson said the concept for the gyms is the result of a partnership between designers Studio Troika, George Foreman III and real estate developer and EverybodyFights co-founder, Anthony ‘AJ’ Rich.

“George picks out the equipment and lays out the training space,” he explained, “While AJ is responsible for the finer design points, including fixtures, furniture, colour, and materials and also the character pieces that have become defining features of EverybodyFights gyms.”

 


CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
17 Aug 2019 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine

Features List



SELECTED ISSUE
Health Club Management
2019 issue 7

View issue contents

Leisure Management - George Foreman III

HCM Celebs

George Foreman III


The boxing entrepreneur aims to help people ‘unleash the fighter within’ to better handle life’s challenges, with the slogan, ‘It’s not yours until you fight for it’

George Foreman III aims to have 20 EverybodyFights clubs across the US by 2020

George Foreman III – son of the heavyweight prizefighter – is overseeing the growth of his boxing gym business through owned-operated locations and national and international franchises. The company has backing from Breakaway Ventures.

“We’re passionate about helping people everywhere realise their health and fitness goals, and very excited to share the EverybodyFights gym concept across the nation and in select international markets,” he said.

Working with his dad
After a degree in business administration, Foreman III managed his dad’s gym business, before training as a professional boxer and opening his own studio.

EverybodyFights, which has locations in Boston, New York, Philadelphia, Chicago, and Lexington, US, is driving a nationwide expansion and aiming to have 20 sites open by 2020.

The facilities combine the grit of a traditional boxing gym with luxury amenities and aesthetics.

Clubs typically house between three and five studios and offer boxing, circuit, running, yoga and recovery, with 130 classes a week and 14-plus class types.

Other features include a steamroom, sports shop, and custom graffiti created by Hailey Loonan (EverybodyFights’ creative director) and Studio Fresh.

Two franchise offerings are available. The EBF BOX, which enables existing gyms to deliver the EverybodyFights boxing fitness classes and EBF Club, a standalone facility which provides access to the full EverybodyFights experience and group class programming.

Creating the concept
Talking to HCM, a spokesperson said the concept for the gyms is the result of a partnership between designers Studio Troika, George Foreman III and real estate developer and EverybodyFights co-founder, Anthony ‘AJ’ Rich.

“George picks out the equipment and lays out the training space,” he explained, “While AJ is responsible for the finer design points, including fixtures, furniture, colour, and materials and also the character pieces that have become defining features of EverybodyFights gyms.”


Originally published in Health Club Management 2019 issue 7

Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd