Paul Roberts says EMS appeals to many of his clients
Tribal is a training facility based in Chertsey. Specialists in endurance sports coaching and health transformations, the team’s client base consists mostly of professionals and business owners training for health transformation and endurance sports such as cycling, swimming, running and triathlon.
Since introducing EMS to their original coaching service over six months ago, the business has dramatically increased profitability. The team has attracted new clients with EMS, and, approximately 50 per cent of existing clients have added EMS to their training week. They are now looking to expand further.
Paul Roberts, head coach and owner of Tribal discusses the successes with EMS, saying: “EMS is the perfect complement to our studio. The broad-spectrum benefits of EMS appeal to a large cross-section of our clients. One of our main client groups, the endurance athletes, rarely values the importance of investing time in strength training – preferring to focus on logging miles over any athletic development.
"With EMS, athletes can easily make the time for a weekly strength session that focuses on movement quality and gives a complete muscle contraction, inclusive of their fast-twitch muscle fibres" - Paul Roberts, head coach and owner
“Injury rates are high in endurance sports because of the repetitive nature of the activity and the athletes rarely decide to move well, before they move often. With EMS, athletes can easily make the time for a weekly strength session that focuses on movement quality and gives a complete muscle contraction, inclusive of their fast-twitch muscle fibres.
“Many of our guys are simply never exposed to the use of these dormant fibres and their functionality is increased significantly in a short period of time.
Our clients are seeing the results of this first-hand, with personal best performances and improved recovery and mobility.
“With so much interest in such a short time frame, we’re confident we’ll double our EMS delivery over the coming months.”