Wasps become first premiership club to offer 3D visualisation of hospitality suites
Giles Bayliss, AXS Europe
Premiership rugby team the Wasps will become the first team in the Rugby Premiership to offer a virtual 3D viewing platform for its premium hospitality experiences.
The new technology, provided by the club's ticketing partner AXS, will enable fans to experience a 360-degree, 3D view of all of the Wasps' hospitality suites before making their booking.
The 3D viewing platform, which launched at the end of 2019, is billed as an 'industry exclusive', and provides a fully immersive, 360-degree experience that includes everything from scoreboards to player benches. It will allow supporters to immerse themselves in the Wasps' hospitality portfolio, including the Ricoh Arena's Pure Legends Lounge, the Heineken Lounge, Directors Lounge, Premier Club and The Boardroom.
James Wootton, head of commercial sales at Wasps, said: "This investment takes top flight rugby hospitality to the next level. Each of our lounges has a distinct offering. We want to show as many people as possible the first-class environments on offer and the online viewing tool does just that."
Giles Bayliss, business development director at AXS Europe, said: "We believe that by combining immersive views of the lounges along with seated views of the pitch, it will provide the perfect launch pad to attract even more supporters into the hospitality lounges."
"We are extremely proud to drive innovation to enhance and enrich the purchasing experience of Wasps fans via the 3D visualisation of the hospitality experiences."
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sport-kit keyword: AXS
The tech, by the club's ticketing partner AXS, will enable fans to experience a 360-degree, 3D view of all of the Wasps' hospitality suites