The Davines Group is redefining the business world through a visionary model that generates a positive impact, enabling its spa partners to embrace initiatives that make the world a better place.
With its focus on ethical trading and sustainability, the group is committed to meeting some of the most testing environmental standards in the world, including the United Nations Sustainable Development Goals.
The company and its three brands – Comfort Zone / Skin Regimen skin care and Davines hair care – is also a certified B Corporation, and has been recognised as a “Best For Environment” Honoree, which have deeply influenced their sustainbility objectives and report.
Global culture shift
B Corps – businesses that balance profit and purpose to meet the highest standards of environmental and social performance – are accelerating a global culture shift to redefine success in business and build more inclusive and sustainable economies.
“Being a B Corp constantly inspires and motivates us to improve the way we create products, do business and give back to the community,” says president and founder, Davide Bollati. “The influence of the B Corp movement has expanded far beyond just us, inspiring our suppliers and partners to join the movement and engaging with spa businesses and consumers who care about the future of the planet.
“More and more spas want to be sustainable,” says Bollati, “but don’t necessarily know how. The B Corp certification standards are a great reference in terms of inspiration and education, while also having a very practical side.
“This is important, because consumers are increasingly making buying decisions based on ethical and environmental considerations.”
Fully carbon neutral
In 2019, Davines Group’s B Corp status was re-certified, with the business increasing its score to 117.4 – out of a maximum of 200 – up from 99 in 2016.
This was as a result of a wide range of commitments, including all its offices around the world becoming carbon neutral, sourcing 100 per cent of energy at the Italian headquarters from renewables and offsetting energy consumed by manufacturing through a collaboration with EthioTrees.
This social and environmental non-profit is dedicated to regenerating the soil and forests of Ethiopia, as well as helping farmers and communities gain access to drinking water.
Davines Group initiatives include reducing the use of plastic in packaging, the adoption of carbon neutral manufacturing and encouraging suppliers to adhere to sustainability practices.
The company also supports a number of projects, such as I Sustain Beauty, a global campaign supporting initiatives that create positive social, artistic and environmental impact.
Since 2014, over 240 projects have been started around the world, including sustainable agriculture to protect pollinators and the maintenance of greenways for sustainable mobility.